Tips for Tracking Email Marketing Campaigns
Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics. Why tag email links? Let's say that you send out an email newsletter in January and February that does not use campaign tags. But, did they visit your website as a result of the January email or the February email? Visitors who click a link in your email using an email client on their computer will be reported as Direct Traffic -- and will therefore be grouped in with visitors who used bookmarks or who typed your website's URL into their browser. A quick reference for tagging emails Making Life Easier That's all!
Related: List Building - Email Marketing