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Tips for Tracking Email Marketing Campaigns

Tips for Tracking Email Marketing Campaigns
Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics. Why tag email links? Let's say that you send out an email newsletter in January and February that does not use campaign tags. But, did they visit your website as a result of the January email or the February email? Visitors who click a link in your email using an email client on their computer will be reported as Direct Traffic -- and will therefore be grouped in with visitors who used bookmarks or who typed your website's URL into their browser. A quick reference for tagging emails Making Life Easier That's all!

Related:  List Building - Email Marketing

How to optimize your email for mobile devices If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case study regarding mobile. Whether we're talking about the mobile web, mobile apps, mobile email, or mobile sites, the "M-word" is everywhere. As more research regarding both the sales and usage of mobile devices -- specifically smartphones -- becomes available, many marketers are asking, "How should I be optimizing my email for mobile devices?" There are several strategies available that range from "ignore it" all the way to the creation of elaborate solutions to deliver device-specific content to mobile users. But how do you know which is right for you and, more importantly, your subscribers?

Email deliverability resources, sites, services, tools etc. By Mark Brownlow | Licence this content inShare0 We all want to know how to get more email delivered. But how? This collection of resources should answer any questions you might have about the important issues within the deliverability world and how you can improve your own delivery rates. Introductions (2) | Articles (112) | Future of deliverability (11)Deliverability blogs (12) | Deliverability Twitter accounts (30)Tools, services, organizations and "other" (25) Email marketing metrics and statistics inShare6 Find published statistics and discover the principles and results of email testing. Learn all about open rates and how to properly analyse your campaign numbers. Discover user attitudes to email and marketing. Popular articles: Email marketing statistics Information on dozens of sources of relevant stats, including average campaign results, delivery success, consumer surveys, email software market share, etc.

Publications Email Insider Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It Question: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet, at this point in time, there is very little brands can do ... Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV

HTML5 and video in email We’ve revisited our results: For the latest on video support in email, view our blog post. As momentum quickly builds behind HTML5, the new version of HTML and XHTML, we’ve had a close eye on what impact this might have on HTML email in the years to come. While the finer details of HTML5 are still being finalised, Firefox, Safari, Chrome and Opera have offered support for much of the new technology for some time. One particular area of interest to me was the HTML5 <video> tag. The aim of this tag was to provide native video support using a single codec across all browsers without the need for third party plugins like Flash. While the dream of a universal codec appears unlikely, one clever project has surfaced that uses the <video> tag for browsers that support it and falls back on traditional video options for those that don’t.

Email and Social Marketing Tips Adding Video to your Email Campaigns Embedding video into emails is a hot topic, and there are recent developments that are leading to some limited support for direct playing embedded video in email. The problem is that video in email support isn't universal and unfortunately – probably won't be for some time.