background preloader

Tips for Tracking Email Marketing Campaigns

Tips for Tracking Email Marketing Campaigns
Email campaigns are a cost-effective way of attracting quality return visitors to your site. It's important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Why tag email links? Let's say that you send out an email newsletter in January and February that does not use campaign tags. But, did they visit your website as a result of the January email or the February email? Visitors who click a link in your email using an email client on their computer will be reported as Direct Traffic -- and will therefore be grouped in with visitors who used bookmarks or who typed your website's URL into their browser. A quick reference for tagging emails You can pass the following information to Google Analytics in the form of campaign tagged links: Making Life Easier That's all!

How to optimize your email for mobile devices If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case study regarding mobile. Whether we're talking about the mobile web, mobile apps, mobile email, or mobile sites, the "M-word" is everywhere. As more research regarding both the sales and usage of mobile devices -- specifically smartphones -- becomes available, many marketers are asking, "How should I be optimizing my email for mobile devices?" There are several strategies available that range from "ignore it" all the way to the creation of elaborate solutions to deliver device-specific content to mobile users. Get connected. Know your audienceThis is no doubt advice you've heard it before: Relevancy is the new king in interactive marketing (although content still counts too). How do you know if you have a mobile audience? The final wordStill not sure where to start? Email deliverability resources, sites, services, tools etc. By Mark Brownlow | Licence this content inShare0 We all want to know how to get more email delivered. But how? This collection of resources should answer any questions you might have about the important issues within the deliverability world and how you can improve your own delivery rates. Introductions (2) | Articles (112) | Future of deliverability (11)Deliverability blogs (12) | Deliverability Twitter accounts (30)Tools, services, organizations and "other" (25) Introductory articles Articles Further reading on the "future of deliverability" series A five-part blog series covered the role of user engagement, domain-based reputation, authentication, certification and B2B reputation. Chris Wheeler:Domain Reputation and Recipient EngagementTime to drive solo? Deirdre Baird:What's going on at the ISPs: 2009 - 2010 George Bilbrey and Tom Sather:Authentication: A Step-by-Step GuideThe Email Deliverability Benchmark Report, 1H 2009 Deliverability blogs ...more email marketing blogs. Organisations:

Email marketing metrics and statistics inShare6 Find published statistics and discover the principles and results of email testing. Learn all about open rates and how to properly analyse your campaign numbers. Discover user attitudes to email and marketing. Popular articles: Email marketing statistics Information on dozens of sources of relevant stats, including average campaign results, delivery success, consumer surveys, email software market share, etc. Email and webmail statistics Ever wondered which webmail services are most popular and just how much email gets sent each day? Smartphone statistics Reviews the numbers on smartphone sales and the market share of different devices and operating systems. Mobile email statistics Collection of numbers and reports on the prevalence and popularity of mobile email and which devices are used to read them. Email marketing metrics: how to use them Where can you track down published data and how do you use it? What are you afraid of? Other articles:

Publications Email Insider Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It Question: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet, at this point in time, there is very little brands can do ... Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive advertising reached $42.8 billion in Internet advertising last year -- up 17% ... Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread Ad executives and media buyers are used to being wined and dined -- and even mingling with the talent (ie, stars of popular TV shows) during network upfront sales presentations. Vodafone Selects MEC For $1 Billion Media Planning & Buying Acct. Wearables To Surpass 19 Million Units In 2014 MDC's Assembly Wins Timberland Media Duties

HTML5 and video in email We’ve revisited our results: For the latest on video support in email, view our blog post. As momentum quickly builds behind HTML5, the new version of HTML and XHTML, we’ve had a close eye on what impact this might have on HTML email in the years to come. While the finer details of HTML5 are still being finalised, Firefox, Safari, Chrome and Opera have offered support for much of the new technology for some time. One particular area of interest to me was the HTML5 <video> tag. The aim of this tag was to provide native video support using a single codec across all browsers without the need for third party plugins like Flash. Current approaches to video in email This isn’t the first time we’ve had a close look at support for video in email. The results were disappointing. There had to be a better way, and maybe HTML5 was the answer. A simple approach using HTML5 Kroc’s technique provided multiple layers of support (seen here). The final code The results See it in action Apple Mail 4 iPhone 3.1.2

How to Embed Video in Email | Email and Social Marketing Tips | Pinpointe Blog Adding Video to your Email Campaigns Embedding video into emails is a hot topic, and there are recent developments that are leading to some limited support for direct playing embedded video in email. The problem is that video in email support isn't universal and unfortunately – probably won't be for some time. We tested video support in various email clients and the final verdict is that only Apple mail supports video in email reasonably well; Gmail supports a preview of youtube videos. You can read about Video support in Gmail here. HTML5 and Video in Email HTML5 is an open standard that's supported by most (but not all) email clients. Unfortunately, only Apple products support the HTML5 <video> tag and video media; all others either support images only, or don't support HTML5. For now - here’s the best way to get video into your email campaign in a way that will be viewable by virtually any email client. How to Embed Video in Email First — create the fall-back image. What to Expect