Analytics Blog The Search vs. Display Ads Debate: What We Should Really Be Talking About The question of whether search or display is the better method of advertising is oft-debated – but is it actually the right question to ask? Recent findings from SumAll add a new wrinkle to the AdWords debate and shows that we should change the way we think about online ad strategy in general. After analysis of data from over 4,000 AdWords accounts, our research revealed that display ads cost a third less than search ads for the same number of impressions, serving ads on tablets will give you most bang for your buck, and it takes 12 times as many impressions to get a click on mobile devices vs. laptops and desktops. To see the rest of our results, check out the infographic below. In the end, thinking about which devices your ads are being displayed on is just as important as the type of network you choose. Get Started with SumAll SumAll lets you see all of your data in one place, with over 40 services supported. 100% free.
Blog directory – News from Google – Google Whether it’s a product or feature launch or a cool new initiative, chances are that you’ll read about most news from Google on one of our blogs. We started blogging in May of 2004 and now have a network of company blogs that cover topics as diverse as our renewable energy policies, product updates, developer challenges and code snippets, and information for advertisers and partners. The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs Das offizielle deutsche AdSense-Blog El blog oficial de AdSense en español Le Blog officiel AdSense en français Il blog ufficiale di AdSense in Italiano Het Officiële Nederlandse Google AdSense Blog Oficjalny polski blog o AdSense O blog oficial do AdSense em português Google AdSense 中文網誌 Google’a içeriden bir bakış.
Inside AdWords - Français Official Google Webmaster Central Blog PPC Associates Blog Are Digital Marketers Becoming “Growth Hackers”? These past few years, it seems the only thing being introduced at a faster rate than new technology for us adopt are the buzzwords that come with it. Anyone looking to enter the tech sector should be prepared to adopt an entirely new lexicon, seriously. The term computer science itself was at one point a […] Great Ways For Digital Marketers To Give Back There’s no doubt about it: digital marketing is a fast-paced, rewarding career path, especially for those who work the hardest. Mobile, Tablet Growth Highlights Google’s Q1 Data Google introduced Enhanced Campaigns in February 2013; adoption was predictably slow for the first couple of months before mandatory switch-over late in the summer. How to Make Dynamic Search Ads Work Dynamic Search Ads (DSA) are not new, and you’ve probably heard of them before. Lingo Every Digital Marketer Should Know – And Put into Action It’s hard to keep up with the latest digital marketing buzzwords.
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