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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing
Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. Why is Facebook blue? Not highly scientific, right? So how do colors really affect us, and what is the science of colors in marketing, really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from YouTube designer Marc Hemeon, I think, show the real power of color more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Being completely conscious about what color triggers us to think in which way isn’t always obvious. Black: Green: Blue: Clearly, every one of these companies is seeking to trigger a very specific emotion: When we feel compelled to buy something, color can play a major role.

Thinking at the intersection of Einstein and DaVinci. | EdgeDweller At EdgeDweller, we understand and thrive on the fundamentals of growth and transformation. After decades of analyzing our own thinking processes and those of some of the most respected minds in the world, we have discovered how to refresh and reignite genius levels of creativity and imagination that we believe to be innate. As practitioners of genius thinking patterns we move fluidly from visual to verbal, balancing creativity with infrastructure and action plans to help you and your company perform at above industry average rates in the marketplace.. Susan Reed Susan Reed has helped launch more than 150 products and services for 122 brands representing more than 25 industries. A strategist, author and national speaker, Susan Reed specializes in high impact programs for corporations, strategic business units, nonprofits, individuals and small groups. Rick Anwyl “Making the nearly impossible a reality” is Rick’s contribution to EdgeDweller thinking. Tim Kirkwood Joy McCarthy, Ph.D.

Quipsologies: About - (Private Browsing) Quipsologies is a daily stream — during the work week, we must rest after all — of bite-sized posts chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry. The majority of the Quips come from us, Armin and Bryony, while regular contributors and reader submissions fill in the rest of the content. Every month is a new volume, and every volume starts with Quip No. 1. You can recommend Quips through the handy form to the left and if you feel like you would like to contribute on a regular basis we are always looking for Quipsologists. Bryony and Armin Principals UnderConsideration LLC

Pourquoi leboncoin.fr est-il le premier site de ecommerce français ? Il faut le voir pour le croire. Le 1er site de ecommerce en France (selon les chiffres de Médiamétrie) en mars 2013 est Leboncoin.fr avec 17 millions de visiteurs uniques en un mois, ce qui le place à la 11ème position des sites les plus visités en France. Loin devant La Redoute ou Amazon (enfin, pas trop loin, quand même). La preuve que c’est pas parce qu’on fait un site design tout plein de fonctionnalités qu’on arrive à vendre plus et mieux que les autres. Avec ses pages marrons, genre papier-peint de ma grand-mère, son interface à la Microsoft des années 80 et ses annonces parsemées de fautes d’orthographes, le site français a réussi à devenir une institution nationale sans rien faire (ou presque). Alors faut-il copier Leboncoin ou s’en inspirer ? Une offre pléthorique Leboncoin, c’est en permanence des centaines de milliers d’offres publiées non pas par des chefs de groupe ou des chefs de rayons, mais par des particuliers. Une interface simple d’usage

Storytelling for citizen leaders and nonprofit organizations Oakland Social: 50 great things to do in Oakland this summer Once Memorial Day has come and gone, it effectively becomes summertime here in the Bay, despite what summer solstice sticklers might have to say about it. Along with BBQs, concerts, summer blockbusters and barefoot days, the summer season is a time to move slow and easy. That said, there are also a lot of ways to actively celebrate the summer to the fullest here in our city. We (and by “we,” I mean me and people I consulted who are in the know) have compiled a list of 50 things to do in and around Oakland this summer, in no particular order and by no means exhaustive. The following checklist includes everything from festivals to workshops to eating your way through the season — but more than anything, explore all that Oakland has to offer and generally embrace this coming summer with wide-open arms. Any other not-to-miss summer activities you would add to the list?

The Forerunners Of Future Sexbots, Now ⚙ Co Since I’ve started tracking the story of sexual computing I’ve received many emails and countless tweets stating that while developers and engineers may be working on sexbots and other sexual technologies, no “normal” person would ever use such tech in their sex life. But now thanks to a few recent surveys we know that’s just not true. Here’s the first, as Alexis Kleinman writes for The Huffington Post: Nearly 20 percent of young adult smartphone owners in the U.S. between the ages of 18 and 34 use their smartphones during sex, and nearly 1 in ten U.S. adults who own smartphones use them during sex. While this survey was conducted with a fairly large sampling size of 1,100 people, it did not specifically ask respondents what they were using their smartphones for while having sex. And while checking your phone--or even using it to enhance your technique--in the sack is one thing, surely no one but a pervert would ever sleep with a real sexbot, right? Wrong. To put that another way: No.

Which Are More Legible: Serif or Sans Serif Typefaces? | Alex Poole Update March 2012 See my expanded critique of Colin Wheildon’s legibility research. Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Was it the case that sans serif fonts were more legible, or was it just a matter of taste? In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Introduction An argument has been raging for decades within the scientific and typographic communities on what seems a very insignificant issue: Do serifs contribute to the legibility of typefaces, and by definition, are sans serif typefaces less legible? Part 1 provides typographical definitions. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. 1. Legibility vs. readability An illegible type, set it how you will, cannot be made readable. Typographical features Point size 2. 3.

To Infinite Scroll or Not to Infinite Scroll: Where We’ve Come So Far Today we’re delving into the most relevant facts on how infinite scrolling turned out to become such an acclaimed technique all over the web, and why, despite its popularity, it’s not yet all that widely adopted in web design. This feature appeared at a point in the history of the Internet when the amount of information to be presented on web pages increased, and the speed of connections allowed the reader to access and transfer information at greater rates. The question of infinite scrolling on web pages is one of the aspects involved in the user experience design, and isn’t as cut-and-dry as you might think. Beginnings and Popularisation At Google, it’s called continuous scrolling and can be also be referred to as endless scrolling. This technique is notably used in the news feed page on Facebook; the images search results page of Google and the Twitter timeline. hexaedro.eu takes advantage of horizontal infinite scrolling to illustrate evolution of mankind Why Avoid this UX Improvement?

Facebook Workshop: Optimizing for Nonprofits Thug Kitchen MMM MMM, MOTHERFUCKER. This slick ass side dish should keep everyone’s mouths stuffed without all the sodium in those shitty stovetop mixes. Don’t fuck around with that bland boxed bullshit because if everyone is sitting around the table chatting during Thanksgiving dinner, SOMEONE FUCKED UP. 9 cups diced, stale bread (about 1 medium loaf of crusty bread) 2 sweet onions, slightly larger than your fist 2 large ribs of celery 8 ounces of mushrooms (button mushrooms, cremini, or whateverthefuck you can find at the store is fine) 1 ½ tablespoons chopped fresh rosemary 2 teaspoons dried thyme 3-4 cloves of garlic 1/8 teaspoon salt pepper to taste 1/3 cup white wine (you can use broth if you don’t have wine) 1 cup vegetable broth 2 tablespoons olive oil, divided juice of 1 lemon (about 3 tablespoons) Cut up the bread into cubes no bigger than a bottle cap. Heat the oven to 375 degrees. In a big ass bowl, add all the veggies and liquid from the skillet to the bread and mix it all together.

COLLECTIVE INTELLIGENCE It's also possible for groups of people to work together in ways that seem pretty stupid, and I think collective stupidity is just as possible as collective intelligence. Part of what I want to understand and part of what the people I'm working with want to understand is what are the conditions that lead to collective intelligence rather than collective stupidity. But in whatever form, either intelligence or stupidity, this collective behavior has existed for a long time. What's new, though, is a new kind of collective intelligence enabled by the Internet. Think of Google, for instance, where millions of people all over the world create web pages, and link those web pages to each other. Then all that knowledge is harvested by the Google technology so that when you type a question in the Google search bar the answers you get often seem amazingly intelligent, at least by some definition of the word "intelligence." The first was the average social perceptiveness of the group members.

Free Web Conferencing Software, Free Online Meetings, Free Webinar Service Providers Mobile Form Usability: Place Labels Above the Field This is the 2nd in a series of 8 articles on mobile usability that draw on findings from our mobile e-commerce usability report. On mobile, should the field label go to the left of or above the field? After completing a large-scale usability study of 18 mobile e-commerce sites, which included test subjects completing more than a thousand mobile checkout form fields, the answer is: above, with one exception. The Issues with Left-Aligned Field Labels on Mobile The main issue with left-aligned field labels relates to the smartphone display size and aspect ratio. Not being able to see their input caused trouble for numerous of the subjects during testing. This forced the subjects to fiddle around with the quirky text selection / panning tools. Given that spelling accuracy decreases on mobile (and the odds of validation errors therefore goes up) due to the tiny touch keyboards, having errors be this difficult to fix, let alone identify, is highly problematic. Label Above the Field

Sheryl Sandberg: 'There's No Such Thing As Work-Life Balance' Sheryl Sandberg is the chief operating officer of Facebook, a mother of two, and an outspoken advocate for women leaders. Here's one more reason she rocks: she doesn't pretend it's easy. "So there's no such thing as work-life balance. There's work, and there's life, and there's no balance," said Sandberg in an interview for the Makers series from PBS and AOL, The Huffington Post's parent company. Sandberg described pumping breast milk while on conference calls at the office during her time at Google. The Facebook COO acknowledged the difficulties of being a working mother trying to juggle family responsibilities with a high power job. Women should choose a spouse who will support their ambitions, not only by offering words of encouragement, but by doing half of the work at home, from changing half of the diapers to doing half of the laundry, Sandberg advised. "I feel guilty when my son says, 'Mommy, put down the BlackBerry, talk to me' and that happens far too much.

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