SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content creation is one of the biggest obstacles to companies realizing gains with content marketing, it’s no wonder that advice about how to produce articles, blog posts, infographics, white papers, and visual marketing has become so popular. Which brings me to the point of this post. In fact, it would be nonsensical to limit one’s options to just SEO and content marketing, so keep in mind this post is intentionally narrowly focused. Many pure SEO agencies have added content marketing to their mix of services in the past year if not completely re-inventing themselves that way. SEO is a critical partner to content marketing. Image source: Shutterstock
Pinterest Show a floating Pin It button over any image. Updated Decemeber 18th, 2013 Overview On Hover Pin It buttons work like regular Pin It buttons, but remain invisible until someone mouses over an image on your page. They look great on pages with lots of images and might look and feel better if your design is on the minimal side. Note: Be careful about using On Hover Pin It buttons on sites intended for mobile browsers. Activation is easy To activate On Hover Pin It buttons on your page, just add the data-pin-hover attribute to the SCRIPT tag on your page that calls pinit.js. If you're running our asynchronous script loader, add this line to set the data-pin-hover attribute: p.setAttribute('data-pin-hover', true); If you're not already running pinit.js on your page, please visit the Widget Builder to find out more about the Pin It button and the rest of Pinterest's fleet of handy widgets. Some Images Won't Work
Content Marketing Books: Seven Good Choices Content marketing is quickly becoming a primary focus on the Web. The expansion of blogs and websites that use content as a main format make it a hot topic for any marketer and content creator. But it is an adapting field like any other, and you might be worried that you’re not exploiting the method as much as you should be. Content Strategy Versus Content Marketing There has been a lot of talk lately about content marketing, especially since blogs have become so ingrained with other social media. Not really. Developing Your Content Strategy The process of developing a content strategy begins by understanding the parameters of that strategy. It will include a rundown of popular platforms that you will utilize in the course of your strategy. Another part of developing this strategy will be finding ways to engage your users. Using Content Marketing This is one of the tools that relates to your overall content strategy. Further Education: Content Marketing Books 1. 2. 3. 4. 5. 6. 7.
5 Ways to Get Your Pins Noticed on Pinterest Is Pinterest important to your business? Do you want to get your pins in front of more people? In this article, I’ll show you 5 ways to get your pins noticed on Pinterest. Why Pinterest? Pinterest has over 70 million users globally. The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users. Here are the tips: #1: Optimize Your Name, Boards and Pins for Pinterest Search Your Business Name Many branded companies make the mistake of using only their branded name for their Pinterest user account name. Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners. Users search for Pinners when they are looking for specific brands and people to follow. Your Board Titles Your Pins #2: Pin Consistently #4: Repin Your Old Pins
26 Social Media Marketing Tips from the Pros Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense. For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles. CATEGORY: Calls to Action #1: Get More Leads With Calls to Action Throughout the conference, the topic of calls to action (CTAs) came up in numerous sessions. A social media call to action is an integral and often overlooked element of an effective social media strategy. Regardless of the platform—blog, Facebook, Twitter, etc. From the post, "Theft: 9 Ways to Protect Yourself From Losing Your Data" by Michael Stelzner. #2: Optimize Your Facebook Posts With Calls to Action #3: Grab Readers’ Attention With CTAs What?
4 Pinterest Tools to Grow and Measure Your Pinterest Presence Do you need help measuring your Pinterest activity? Are you wondering which tools can help you grow your followers on Pinterest? In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest. Why Pinterest Tools? The average Pinterest user follows nine brands and spends just over 15 minutes on the platform. That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis. If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders. Here are four tools worth consideration… #1: Monitor Your Analytics With Tailwind While Pinterest provides some basic analytics to help you assess the performance of your Pinterest account, if you want more advanced analytics and the ability to analyze your competitors, Tailwind is a good application. Features Setup The Tailwind menu. Summary
4 Ways to Improve Performance Marketing on Facebook Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can increase conversion rates and low how much money companies are spending in the process. Following these simple strategies, you can improve your performance marketing campaigns on Facebook. Image Courtesy of Pixabay 1. Ad Placement Matters Facebook advertisers typically place domain ads on the right-hand side of the page for placement purposes. It should also be noted that ads placed in a person’s news feed are about eight times more engaging than ads placed in the right hand column. The text outlined in red is an example of a traditional right-hand side advertisement. Image Courtesy of Flickr 2. There are a few different ad formats that can be used in a person’s news feed, but what will they do for your conversion rates? Photo page ads are designed specifically for the news feed. 3. 4.
26 Ways to Make Pinterest Work for Your Business Are you looking for tips on how to use Pinterest strategically? Is your business benefiting from Pinterest? Pinterest is an effective tool for businesses of all sizes and sectors. From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers. In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business. #1: Add an On Hover Pin It Button to Your Images To drive referral traffic from Pinterest, your blog images have to make it to Pinterest. The on hover Pin It button appears over images on your blog when a user mouses over them. In the image below, you can see the on hover Pin It button on Social Media Examiner. Hover buttons are effective calls to action. The button is easy to activate and Pinterest provides detailed directions for how to do it. Install the on hover Pin It button for a great visual reminder that makes it easy for users to pin images from your site.