52 Cool Facts About Social Media 13.5K Shares 13.5K Shares × As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year). Enjoy! Facebook 1. Statistics from Facebook press office. Twitter 11. Statistics from Twitter and the Chirp Conference . LinkedIn 21. Statistics from LinkedIn press centre and SysComm International . YouTube 31. Statistics from YouTube press centre. Blogging 41. 77% of Internet users read blogs. 42. Statistics from Technorati’s State of the Blogosphere 2009 . Bonus Facts 51. 90% of Internet users know at least one social network. 52. Statistics from Online Media Gazette . Cheers!
11 Mind-Blowing Mobile Marketing Infographics Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly . With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. To better illustrate the growing mobile marketing opportunity, take a look at these infographics. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. " target="_blank">Local Mobile Search Marketing Takeaway As mobile usage continues to climb, it is more important than ever for marketers to understand how their target audience consumes information not only on their desktops but also on the mobile web . What is your business doing to leverage the mobile web ?
Social Media’s Hidden Costs Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the competitive field by extending their reach using sweat equity in lieu of hard dollars. While it’s easy to believe that social media marketing is easy and relatively low cost, but before you launch your social media campaign, assess how these rarely publicized components can effect your profitability. Personnel. Before you jump into social media marketing, determine the full impact in terms of personnel and cost on your business. Have you experienced any other hidden costs in implementing your social media campaign? Happy marketing, Heidi Cohen Photo credit: Tropical.Pete via Flickr
Royal Pingdom » Internet 2010 in numbers What happened with the Internet in 2010? How many websites were added? How many emails were sent? We used a wide variety of sources from around the Web to put this post together. Prepare for a good kind of information overload. Email 107 trillion – The number of emails sent on the Internet in 2010.294 billion – Average number of email messages per day.1.88 billion – The number of email users worldwide.480 million – New email users since the year before.89.1% – The share of emails that were spam.262 billion – The number of spam emails per day (assuming 89% are spam).2.9 billion – The number of email accounts worldwide.25% – Share of email accounts that are corporate. Websites 255 million – The number of websites as of December 2010.21.4 million – Added websites in 2010. Web servers Domain names Internet users Social media Web browsers Videos Images Data sources and notes: Spam percentage from MessageLabs (PDF).
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.
Social Media Statistics: Welcome to Social Media Statistics Revealing the People Defining Social Networks Brian Solis inShare0 Source: Shutterstock Social Networks are among the most powerful examples of socialized media. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing “at” people into an opportunity to engage and interact with us – on our terms. But, the people who define each network are reticent to the hollow attempts of faceless friending and in-network marketing. As marketers, it’s your responsibility to peel back the layers of each network to observe and eventually interact with the very people you wish to reach. While nothing beats anthropological fieldwork and observation, let’s take a look at numbers behind the top social networks to get a better picture of network engagement and user demographics. 30-day traffic, (U.S., Worldwide) Age
Losing To The Social Web: Visualized A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace and then turned them to dust!) businesses really need to think about what’s happening to their website traffic… I recently read a great post on Supercollider by Geoff Northcott (via Martina on Adverblog) that talked about the end of the destination web, along with adage, we are social and adweek about how the times are fading for websites and microsites are dead – Geoff posted a few good Google trends graphs, so I thought I might take that a little further, find a few additional graphs and look at why and where this traffic is going… There are 2 key reasons why website traffic is declining. I don’t think websites & microsites are dead yet.
Social media marketing – the past, present and future! | International Business News | Conversis | The Conversation 500 billion – the number of minutes spent on Facebook last year.25 billion – the amount of content (web links, blogs, photos, news stories etc) that was shared on Facebook last year.27 million –the average number of “tweets” posted on Twitter every day last year.95% – the percentage of companies that are using LinkedIn to find new employees. When I started my company in 2003, hearing the words Facebook and Twitter would have produced blank looks. Yet fast forward eight years and quite frankly the amazing figures do not surprise me. Results published in eMarketer from a recent survey “Small Business Search Marketing Survey” recognises that word-of-mouth is the top way their customers find them and because of this social media marketing has taken the spot of the second most important online marketing effort (after the company website). But then what?
Gary's Social Media Count Click for App Store Page Original Counter and Post from 24 Sep 2009! June 2013 ‘Social’ Update (mobile, games & heritage to come) June 2012 ‘Social’ Update August 2011 Update ABOUT Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. If you want to embed this on your page just click the button in the bottom left of the app to copy the code to your clipboard OR use the code/s in the boxes at the bottom of this post. More about the Count – I quickly built and coded the app based on data culled from a range of social media sources & sites originally at the end of Sept 2009. The social web has exploded in the last year and below are some of the social media statistics based on key data points that the ‘Gary’s Social Media Count’ is based on (many will be updated!). UPDATED/REARRANGED Jan 2011 – TAKING INTO ACCOUNT VARIOUS 2010 STATS Some of the sources for the mobile counter
Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage August 11, 2010 Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage Global Audience to Twitter.com Doubles in Past Year, as Latin American Audience Grows Fourfold Reston, VA, August 11, 2010 – comScore, Inc. “Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,” said Graham Mudd, comScore vice president, search & media. Triple-Digit Visitation Growth Witnessed Across Most Global Regions In June 2010, nearly 93 million unique global users age 15 and older visited Twitter.com from a home or work location, an increase of 109 percent from the previous year. *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. Indonesia, Brazil and Venezuela Boast Highest Twitter Penetration in the World Smartphones Drive Mobile Twitter Adoption in U.S. and Europe About comScore comScore, Inc.
Business Intelligence for Social Media Turn Social Intelligence Into Smart Crisis Prevention Find out how to prevent a social media crisis and protect your brand's reputation with your most powerful PR tool: social intelligence. How to Get Social Media Influencers Talking About Your Brand 6 tips to help you identify and build strong relationships with social influencers. How to Track Social Media Buzz Are you looking for buzz in all the wrong places? 8 Ways to Build Your Brand with Social Media Quick tips for using social media to strengthen your company's brand. 6 Best Practices For Influencer Marketing Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales. 5 Tips For Setting Measurable Social Media Goals Too many companies dismiss their social efforts as a failure, simply because they don't know what success looks like.
A Collection of Social Network Stats for 2010 For the third year running (see 2008, 2009) I’m going to aggregate stats in the social networking space on a single blog post, and update it through the year. Data fiends should bookmark this post for future reference. Stats are important –but on their own, they don’t tell us much Stats on social networks are important, but don’t rely on them alone. Data is like fire, it can be used for good and bad, proper insight and analysis is always required. Beyond that, you’ll often see conflicting stats across the industry as everyone has different methodologies, as a result, this listing will help you to see the greater trends –not numbers without context. How to interpret stats Numbers don’t tell us much without insight and interpretation, in fact, you’re going to see conflicting numbers of usage from many of the agencies and social networks themselves. A Collection of Social Network Stats for 2010 I’ll be updating this post throughout the year, bookmark it, and share it with others. Facebook