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Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation

Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation
Few domains in business and society have been untouched by the emerging social-media revolution—one that is not even a decade old. Many organizations have been responding to that new reality, realizing the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects; internal blogs, discussion boards, and YouTube channels encourage global conversations and knowledge sharing; sophisticated viral media campaigns engage customers and create brand loyalty; next-generation products are codeveloped in open-innovation processes; and corporate leaders work on shaping their enterprise 2.0 strategy. This radical change has created a dilemma for senior executives: while the potential of social media seems immense, the inherent risks create uncertainty and unease. By nature unbridled, these new communications media can let internal and privileged information suddenly go public virally. Exhibit Enlarge 1. 2. 3. 4. 5. 6.

Must Have Resources on Teaching Online Safety Internet has become an integral part of our students learning. They use it for searching, connecting, socializing, and communicating.There is no way we can control what our students are doing online no matter how hard we try. It is funny when you enter a school and find that certain websites ( YouTube for instance ) is banned there. Why would students access YouTube through their schools desktops while they have their own mobile gadgets to use whenever and wherever they want. Students digital safety is not dependent on a strict ban of certain websites, it is rather an outcome of a fruitful and collaborative awareness process in which students take part in learning how to : be able to scrutinize the veracity of texts obtained via networks or online spaces that have very little to do with conventional ' information or truth criteria and everything to do with discursive understanding of how online practices work. Teaching online safety is not an easy task but it is not impossible.

Capturing business value with social technologies - McKinsey Quarterly - Strategy - Growth Social technologies, in their relatively brief period of existence, have found favor with consumers faster than previous technologies did. It took 13 years for commercial television to reach 50 million households and 3 years for Internet service providers to sign their 50 millionth subscriber. Facebook hit the 50 million–user mark in just a year and Twitter in nine months. Sweeping cultural, economic, and social changes have accompanied this accelerated pace of adoption by the world’s consumers. Companies, too, have adopted these technologies but have generated only a small fraction of the potential value they can create. An in-depth analysis of four industry sectors that represent almost 20 percent of global industry sales suggests that social platforms can unlock $900 billion to $1.3 trillion in value in those sectors alone. Of late, some bearish sentiments surround social technologies after disappointments for several companies in the capital markets. Productivity possibilities

How ‘social intelligence’ can guide decisions - McKinsey Quarterly - Strategy - Strategic Thinking In many companies, marketers have been first movers in social media, tapping into it for insights on how consumers think and behave. As social technologies mature and organizations become convinced of their power, we believe they will take on a broader role: informing competitive strategy. In particular, social media should help companies overcome some limits of old-school intelligence gathering, which typically involves collecting information from a range of public and proprietary sources, distilling insights using time-tested analytic methods, and creating reports for internal company “clients” often “siloed” by function or business unit. Today, many people who have expert knowledge and shape perceptions about markets are freely exchanging data and viewpoints through social platforms. This isn’t to suggest that “social” will entirely displace current methods of intelligence gathering. Exhibit 1 Social media is changing the old-school intelligence cycle. Enlarge Exhibit 2 About the authors

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