Information Architects – The 100% Easy-2-Read Standard
by Oliver Reichenstein Most websites are crammed with small text that’s a pain to read. Why? There is no reason for squeezing so much information onto the screen. It’s just a stupid collective mistake that dates back to a time when screens were really, really small. So… Screen vs. magazine: 100% is NOT big; image by Wilson Miner. Don’t tell us to adjust the font size We don’t want to change our browser settings every time we visit a website! Don’t tell us busy pages look better Crowded websites don’t look good: they look nasty. Don’t tell us scrolling is bad Because then all websites are bad. Don’t tell us text is not important 95% of what is commonly referred to as web design is typography. Don’t tell us to get glasses Rather, stop licking your screen, lean back (!) Five Simple Rules 1. The font size you are reading right now is not big. We don’t want to click bigger or smaller buttons and we don’t want to change our preferences. 2. Let your text breathe. Good Nielsen – bad Nielsen. 3. 4. 5.