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The Power of Colors: How Colors Are Used in (e-)Commerce to Influence You

The color theory, invented by Sir Charles Lemieiux, is a complex science involving psychology, physics, color perception, etc. Color theory tackles perceptual and psychological effects to various color combinations and contrasts. The theory is so complex that it actually deserves the whole encyclopedia of it own, so this post won’t definitely be able to cover it all. Instead, it lists some fundamentals that you will hopefully be excited to hear. The post covers some ways you can be influenced by colors, i.e. how your shopping decisions may be controlled by the right choice of colors in stores (or on e-commerce websites): next time when you see the color tricks, you will recognize them! Generally speaking… How color may help influence your mood and encourage/ discourage you to act – this way your actual behavior can be controlled: Based on the above table and this article, best colors by business can be summed up as: Stats… What Look Trustworthy: What is Most Associated with Speed: Advice…

Effective Use of Color Psychology in Web Design Colors are vital elements it web designing. It can make a site look visually attractive. It is important for web designers to consider colors for it can greatly influence the site and the visitors as well. The choice of colors has different effect to a person. Different colors influence the mood and state of the human mind. 1. The color red is considered as the hottest and most dynamic color. View Site Finer Home uses red as its primary color and is made even more appealing with the use of floral patterns. View Site Also using patterns and two shades of red for its stripe background, Holiday To Go succeeded to make the site look more inviting for costumers. 2. The color orange can show comfort, creativity, celebration, fun, youth, and affordability. View Site Colourpixel managed to use different shades of orange for their site which make it look creative and vibrant. View Site A darker shade of orange is seen in Traffik giving it a more serious and professional look. 3. View Site View Site 4.

Beyond Pink and Blue: A Look at Gender Colors It goes beyond culture. There is science behind the gender-relationships when it comes to colors. A study by John Hallock compares the color preferences among various demographics and takes into account information collected from 22 countries. Our friends at KissMetrics put together this informative infographic that tears down the gender barriers to reveal what really goes on in visualizations. Click any portion to enlarge. Colors by Gender The Color Purple - The most notable gender difference can be seen in the color purple. Blue Reigns Supreme – Both males and females like the color blue, which receives favor with 35% of female respondents and more than half of the male respondents. A Closer Look In 2007, Doctor Anya Hurlbert and Yazhu Ling created an experiment to explore how men and women differ in their perceptions of color. Results of the Experiment The experiment showed that men and women both preferred blue out of the sets of colors. Color Naming: Men Keep It Simple

Learn Adobe Illustrator: All the Basics for Beginners A few weeks ago we published a post, Learn Photoshop, that included links to well over 100 resources for mastering the basics of Photoshop and the use of the various tools. In response to reader request, we’re publishing this post to help designers who want to get started with Adobe Illustrator, or maybe just sharpen their existing skills. Illustrator is a powerful program, but it can be overwhelming or confusing at times, simply because of everything that is possible. If you’re new to Illustrator, taking the time to understand the basics and how to use the specific tools will go a long way towards setting you up for success. In this post we’ve categorized more than 100 resources that will teach you everything you need to learn. Basic Intro to Illustrator and the User Interface: What is Illustrator? Getting Started in Illustrator Working with Illustrator’s Workspaces (video) Fun with Illustrator’s Lessor Known, Yet Powerful Tools How to Use Smart Guides in Illustrator (video) Magic Wand Tool:

This makes me laugh every time. & TOUR BAR This makes me laugh every time. reddit facebook twitter sharethis pinterest Alternate Ending June 15, 2013 – 8:27 am Life after SOPA January 19, 2012 – 1:06 am Your dirtiest joke April 22, 2013 – 2:36 am Hello, ladies June 15, 2012 – 2:18 am Dat Hammer

The Most Powerful Colors in the World by COLOURlovers When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture. [click to view in full size] Turns out the blue-berry doesn't fall far from the bush. While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Would A Corporation By Any Other Color, Still Profit As Well? Color is an important part of any brand, but along with the actual name of a company... The Colors of 1 Million Brand Icons Uh-oh! Team

What does COLOR say about Your BRAND? Every hue in the color spectrum evokes and brings to mind different emotions and unique personality attributes, this is referred to as Color Psychology. Choosing a primary color for your branding identity can signify as much as a pattern or icon that you may have chosen or have in mind for your logo and or brand. Perhaps you’ve already established your brand or maybe you’re just in the process of designing it, either way it’s good to have an understanding about what your color choices are saying about you and your business. After some research I found an article about color meaning from Color Wheel Pro that I’ll be using to help give a brief description about each color family. If you would like further explanation I found this website very informative! “Blue is the color of the sky and sea. Blue Attributes: Health, Understanding, Truth and Softness as well as Power, Intelligence, Integrity, Authority, Seriousness and Confidence. Red brings text and images to the foreground.

25 Awesome Tools for Choosing a Website Color Scheme 25 Awesome Tools for Choosing a Website Color Scheme As a designer, color management should be an integral part of your workflow. A website’s color scheme helps shape its identity and therefore should not be carelessly thrown together. Here are 25 online, desktop and iPhone applications to help you live and breathe color management no matter where you are. Online Tools There are simply a ton of free color tools available on the web. Kuler Kuler is one of the best free online color scheme creation tools out there and my personal favorite. Color Scheme Designer Color Scheme Designer has a beautiful interface that helps you create beautiful color schemes in seconds. colorblind simulation is built in so you can ensure usability will be optimized for all users. Colour Lovers An online community where color aficionados can create, share and browse color schemes. Pictaculous The guys at MailChimp created this excellent free service. Color Spire Daily Color Scheme Instant Color Schemes Color Explorer Loupe

Photoshop For Beginners: 6 techniques to extract anything from its background This is the second of a series of tutorials thought for Photoshop beginners. I’ll explain in depth those features that can result difficult to understand for a newbi. Today I’ll show you 6 techniques you can use to extract a person/object from its background. Extraction is one of the worst enemies for those who start using Photoshop. Do you want to learn Photoshop basics with simple yet effective tutorials? How to: Before we start: in the following exercises I take for grant you’ll unlock the background layer when you open a new image in Photoshop before start the exercise. For mac users: alt=options. ctrl=cmd. Exercise 1: How to extract simple form objects Objects with simple forms are easy to be extracted. Open the screw image in Photoshop. Now that it’s easier to find the center of the screw head, grab the elliptical marquee tool, hold down alt and shift, left click on the center of the screw and drag until you select the entire object. Why to press shift? Why to press alt? Topaz ReMask

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