6 Facts About Content Curation and SEO You May Not Know If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation. But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Following are 6 facts about content curation and SEO you may not know – but that you really should if you’re going to use content curation as part of your own content strategy. 1. Curated content that is combined with original content can rank just as well as original content alone In tests performed over the course of several weeks, internet marketer Bruce Clay and his team decided to test various combinations of curated and original content to see how curation affected search engine rankings. 2. 3. 4.
Digital Publishing: Curation vs Collection vs Experience Content curation can be a powerful way to serve those in your market, and establish a unique brand position that differentiates you from your competitors. Today, I want to explore that challenges of curation, and compare how it differs from merely ‘collecting.’ (Note: by curation, I mean to care for, and carefully select which content is shared, with the idea that removing something can sometimes make a collection even stronger.) Curation has been a big buzz word in online publishing for a long time now. While the word implies many great things: selecting only the greatest content for your audience – it can be a challenge for media companies to do this. With unlimited server space and free distribution, the temptation can be too great to share AS MUCH content as possible, with the theory that they are better serving the many sub-niches of their market. This can be easy to justify. This reminds me of a behavior pattern I have seen before: collections that people have as hobbies.
Content Curation Guide for SEO - What, How, Why The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark. The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. To tell the truth, this problem is not new. What is Content Curation? Since the beginning of time, human beings have collected the best humanity has produced in art, literature, science; we invented the museums, the libraries, the Encyclopedia and have written essays and done research.
Creating a Content Curation System and Increasing Social Media Productivity One of the most common questions we hear from prospects and clients is: How can you be effective with social media marketing while preventing it from being a major time sink? To be honest, this is a daily challenge even for us. The fact of the matter is social media marketing is very labor intensive and difficult to scale. Between upfront strategic planning, creating unique content that genuinely helps and engages people, and constantly monitoring customer feedback, time management quickly becomes a struggle. Creating a Content Curation System and Increasing Social Media Productivity Having simultaneously managed social media for Strategexe and multiple clients, I’ve been pushed to find the most efficient ways to stay on top of social media. Below is a description of how I find and organize content for social media updates, which you can easily use for your business! Setting Up a Content Curation System Finding Authoritative Sources Always measure the audience. Wrapping Things Up
7 Tips To Help You Focus In Age of Distraction: Are You Content Fried! Mindmap by Jane Genovese This morning I learned a new word for information overload – “content fried” from a colleague at the Packard Foundation. It resonated. We have so much content in our professional lives. I’m talking about the stuff we consume daily to keep inform of our professional field. Then there’s the whole other world of organizational content that you need to consume or create to get stuff done! For those of us who work on social media and networks, “content fried” is an occupational hazard. I’m finding that my learning and online work is a fast forward, swimming in the stream experience. Howard Rheingold calls this process managing your attention or “Infoattention” and it is what he has been teaching in his courses. I decided to spend a little bit time reflecting on the diagram and pull out some tips for re-learning focus: 1.) 2.) 3.) 4.) 5.) 6.) 7.) What are your tips to help you focus in an age of distraction?
The 5 Models Of Content Curation Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one, however, the term curation has rarely been used outside of the world of art … until now. One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea. What Is Content Curation? Back in 2009 I published a blog post called the “Manifesto For The Content Curator” which predicted that this role would be one of the fastest growing and most important jobs of the future. Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue. The 5 Models Of Content Curation Additional Posts About Content Curation:
Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow I have received a lot of emails from readers asking to illustrate more clearly what the actual typical tasks of a news curator are, and what are the tools that someone would need to use to carry them out. In Part 4 and 5 of this guide I am looking specifically at both the workflow, the tasks involved as well as at the attributes, qualities and skills that a newsmaster, or real-time news curator should have. 1. Identify NicheIdentify your specific topic-theme. The more specific, the better. Sequence your selected news stories to provide the most valuable information reading experience to your readers. There are likely more tasks and elements to the news curator workflow that I have been able to identify right here. Please feel free to suggest in the comment area, what you think should be added to this set of tasks. Photo credits:1.
Content Curation: Beyond the Institutional Repository and Library Archives - Personal Knowledge Management for Academia & Librarians If you are an academic librarian, you have been hearing about Data Curation, Content Curation, Information Curation or Digital Curation for years. And the terms can be applied in several different ways. There are the curation activities surrounding purchased library materials and the curation of faculty and student items (like theses and dissertations for example). Archivists have been intimately involved with all sorts of curation activities since archives existed, and were early adopters of digital curation and finding aids for the items they maintained. Most recently, Data Curation has been in the forefront of librarian discussions in response to government mandates to make research information widely available; first with the medical field, and more recently with the National Science Foundation requirements for data curation plans in all NSF grants. Clay Shirky (www.shirky.com) suggests that “[the problem] is not information overload. References: Good, Robin. Kanter, Beth.
Digital Content Curation Is Career for Librarians | Backtalk By John Farrier A cherpumple is a cherry pie, a pumpkin pie, and an apple pie each baked within separate cakes, then assembled and iced. I found a picture of one on a food blog, posted it on Neatorama.com, and from there the cherpumple went viral. That one post brought hundreds of thousands of readers to Neatorama, and eventually the cherpumple was featured by mainstream news organizations such as ABC News. Sometimes all it takes is a librarian to shake the Web. Clay Shirky put it simply: “It’s not information overload. I have two jobs. Blogging has been around for more than a decade, and librarians have become active and prolific bloggers. It’s harder than you might think. To accomplish this feat, I rely heavily on a RSS reader with over 500 new items daily. Does all of this sound familiar? I’ve noticed that my mental habits and thought processes as a librarian have served me well as a content curator. Then you should try to secure an internship.
Content Curation : An Essence of New-Age Digital Marketing With the instant availability of meaningful content, videos on You Tube, millions of blog scrolls and other informational gateways, organizations are finding the need for content curators in social media. Content curation is the method of locating, organizing and sharing online content. Frankly, we need curators to go through the lofty task of wading through endless scrolls of information until they find the hidden gems. What curators do is weed out the bad and present us with the good: the information that’s interesting, intriguing, things that fit our tastes, enrich our lives and, more importantly, that helps make our online experience more enjoyable.Content curation has gone mainstream and and there are countless people relying on it to free them from the muddled online world. Content Curation Manners: ABCD Rule Accumulation: This is the most generic way of curation, which involves showcasing accordant content in one single location. Content Curation Tools: Do it effectively:
SEO-Friendly Content Curation by Virginia Nussey, April 29, 2013 If you're a brand online, today's conversational media world requires you're also a publisher if you have any hope of holding space in the public marketplace. Yet the requirements of publishing are a tall order for most brands. Technologies are being built up around content curation. Evaluating curation from an SEO standpoint centers around the question of rankability. Panda devalues duplicate content or over-optimized content (content intended only for search engine rankings as indicated by manipulative practices such as keyword stuffing). Can a collection of content aggregated from sources across the Web qualify for Google rankings? We found that when curation-based blog posts contained original analysis and commentary — a version of curation PublishThis calls "Editorialized Curation" — the post saw search engine rankings equal to a "traditional" (an unassisted sit-down-and-write post) on the same topic. Here we: Why Brands Must Be Publishers 1. 2. 3.
The Content Strategist as Digital Curator The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. Consider some examples: NYTimes.com Topics employs content managers who sift through The Times’ archive to create new meaning by grouping articles and resources that were filed away (or distributed to library databases). What’s the payoff?
The Difference Between Content Curation and Link Spraying "Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about this throwaway term. I don't think it means what you think it means When most people use the word, I think what they mean is distributing content from various sources via social media. Frequent, Regular Automation For many people, social media curation includes an element of automation--which is ironic since it seems to me automation is the opposite of curation (feel free to argue with me on those semantics). I am not a proponent of this method for a couple of reasons. 2) it's unrealistic. This is what I call link spraying. Not so fast.
Content Curation and the Interest Graph: Delivering Context to the Consumer In December, an article I wrote "Content Is King, But Distribution Is Queen and She Wears the Pants" was nominated and won an end-of-the-year contest for the best content marketing post of 2013. The contest was run by a new startup called ShareBloc, a new content distribution platform for professionals to share and curate content. The original post identified the growing problem of content saturation on the Internet. Good distribution — whether paid or earned — can help content marketers cut through that noise. Looking back on the merits of ShareBloc's contest, I'd add an addendum to that winning post: Consumers who are good at content curation will benefit the most from marketers deploying distribution strategies. Today's social media and content distribution platforms are content curation engines at their core. The Interest Graph When Twitter first became popularized in 2006 no one knew what an interest graph was. Machine Learning Marketers Adapt