Activism On Social Media
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post. Likes And Followers Don't Mean Anything Without Action (Earned Web)UNICEF is currently running a brilliant Facebook campaign that focuses on the inaction that is often observed in social media campaigns. It tells users that it has nothing against "likes," but that only cash donations can really help them vaccinate children. It delightfully pokes at the online media phenomenon, "Slacktivism." Michael Brito, senior vice president at Edelman, said, "So many people are open to 'like', 'share' and 'comment' for social issues and it makes sense. Social Media Content Mistakes To Avoid (Business2Community)When planning your social marketing strategy and being active on social channels, avoid these common content mistakes.