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School Library Marketing 101: It's About Students Not Stuff.

School Library Marketing 101: It's About Students Not Stuff.
Librarians are not born horn tooters. At least, I'm not. I know that might sound contradictory for someone who a) calls herself "library girl" and b) spends most of her time running around the countryside spreading the gospel of library. But it's true. Tooting my own horn does not come naturally. In fact, it wasn't until the world started to turn upside down and libraries became a frequent flyer on the fiscal chopping block that I decided I needed to learn how to advocate for kids by promoting what I did to support them. Let's face it. The problem, however, is that most marketing is focused on tools: the slogan, the brochure, the newsletter, the infographic, the wiki, etc. I know. And that's the problem. School library marketing has to begin and end with impact. Step 1: Set some goals. I cannot stress this enough: marketing is meaningless unless you have a product worth selling. Step 2: Seek alignment. Step: 2.5 Do the work. This is the tough part. Step 3: Pick some tools. Aaaah!

Related:  COLLECTION: Advocacy

Six Ways To Become More Indispensable Six Ways To Build Your PLN Using Twitter Since becoming active on Twitter over the past year and a half, I have noticed some best practices that users with a large following seem to have in common. There are many benefits to having a larger professional personal learning network (PLN). Computers in Libraries 2017 Thank you to all of the attendees, speakers, and exhibitors who helped to make this year's event a success! Stay tuned for updates on the 2018 event! Congratulations to the winner of the Amazon Echo from the Spring into Action and Win prize program - Laurie Gaillard from Southern University at New Orleans! There are many excellent libraries as well as a myriad of innovative and engaging services in the information world these days. What strategies, learning, training, partnering, out-of- the-box thinking and borrowing from other industries will enable all libraries to be excellent in their communities? Computers in Libraries is a must-attend event and caters to all interests and all levels of knowledge while providing many exciting networking opportunities.

School Library Snapshot Thank you for participating in School Library Snapshot! Now more than ever, school librarians are critical to student success and it is equally critical that we showcase that value. The Library Snapshot is a project that originated with the New Jersey Library Association and New Jersey State Library in 2009. AASL Advocacy Resources What Is Advocacy? Definitions developed by the AASL Advocacy Committee. Events Information on AASL sponsored events including Banned Websites Awareness Day and School Library Month. Intellectual Freedom

Position Statement on the School Librarian's Role in Reading Rationale: Reading is a foundational skill for 21st-century learners. Guiding learners to become engaged and effective users of ideas and information and to appreciate literature requires that they develop as strategic readers who can comprehend, analyze, and evaluate text in both print and digital formats. Learners must also have opportunities to read for enjoyment as well as for information. School librarians are in a critical and unique position to partner with other educators to elevate the reading development of our nation’s youth. Reading skills involve thinking skills.

Information Prescriptions: Tools To Support Students’ Library Skills Have you ever had a student arrive at your desk and your gut tells you they need more help than they are letting on? If so, information prescriptions may provide a remedy. Our inspiration came one evening after we caught a news feature about a local university teaching hospital offering information prescriptions, which doctors give to increase their patients’ understanding of a diagnosis or condition. The patient and family librarians at the hospital began offering information prescriptions as a targeted method for providing patients and their caregivers research-based information related to their illness or injury, treatments, and care. A Letter to my Colleagues As I begin to think about the start of the school year my focus is on how to create positive momentum. I like to make sure that my colleagues view the library the same way I do. A few years back, one of my mentors, Cheri Dobbs (@CheriDobbs) suggested I write a letter to my colleagues to explain my vision for the library.

Reviewer of books, multimedia, and technology for children and teens Take the Plunge: STREAM By SLJ on October 8, 2017 Leave a Comment Thursday, Nov. 16, 2017, 3PM-4PM ET / 12PM-1PM PT Add an “R,” Reading, to STEAM and ramp up student learning. In this free session, you’ll glean insight from STREAM practitioners and tips on integrating science, technology, reading, engineering, arts, and math.Register Now! Meet Education Hurdles Head On: Tips and Tools for Success! By SLJ on October 6, 2017 Leave a Comment

Toolkits Open Educational Resources (OER) Toolkit School librarians have observed open educational resources (OER) take root in higher education and have grappled with how to translate the OER movement to K–12 educational settings. The AASL OER Implementation Task Force’s charge was to position school librarians in OER efforts that will help extend their role as leaders within their schools, align with the AASL Standards, and provide professional development and make school libraries Future Ready. This toolkit can be used to help school librarians understand the process of curating and creating OER for their school, district, and/or state. Developing Inclusive Learners and Citizens Activity Guide

5 Ways to Advocate without Being in Your Face Recently, a colleague and friend reminded me that sometimes the louder we get the less people listen. As librarians we know the importance of advocating for our profession. It is our responsibility to share with others what we do to help students and how this looks different from librarians of the past. Since we are often the only person in our building who does our job we have to be careful how loud we get.