School Library Marketing 101: It's About Students Not Stuff.
Librarians are not born horn tooters. At least, I'm not. I know that might sound contradictory for someone who a) calls herself "library girl" and b) spends most of her time running around the countryside spreading the gospel of library. But it's true. Tooting my own horn does not come naturally. In fact, it wasn't until the world started to turn upside down and libraries became a frequent flyer on the fiscal chopping block that I decided I needed to learn how to advocate for kids by promoting what I did to support them. Let's face it. The problem, however, is that most marketing is focused on tools: the slogan, the brochure, the newsletter, the infographic, the wiki, etc. I know. And that's the problem. School library marketing has to begin and end with impact. Step 1: Set some goals. I cannot stress this enough: marketing is meaningless unless you have a product worth selling. Step 2: Seek alignment. Step: 2.5 Do the work. This is the tough part. Step 3: Pick some tools. Aaaah!
Related: COLLECTION: Advocacy