How SEOgadget Builds Links - Searchlove London 2012 The Ultimate Guide to Advanced Guest Blogging With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. Google will target low quality guest posts with increasing zeal, and it will get harder to see results if the effort and strategy aren't there. We're going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients. 1. Let's kick this off by talking about where to seek out guest post opportunities. 20 Things You Should Do and Pay Attention to Look for platforms where it will make sense to readers for you to post. 20 Things You Should Avoid Blogs that accept all content sent their way with the obvious goal of publishing as much content as quickly as possible. 2. 3. 4.
Whiteboard Friday - Creating Marketing Personas The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Hey Gang, This week we've got a special guest in Whiteboard Studios, Ian Lurie of Portent Interactive. Ian and Rand discuss the marketing tactic of creating "personas." If you've ever seen "Shaun of the Dead" (and if you haven't, you should), you'll remember the scene where Shaun and Ed are sitting in the pub making up personal histories for the other bar patrons. Turns out this is not just a fun way to kill time over a few pints--it can also be an important tactic in evaluating your customer base for both marketing efforts and product development. While it may seem a little far-fetched at first, Ian makes a compelling case both in this video and in several posts on Portent Interactive's blog, for the use of Persona modeling. UPDATE from the SEOmoz team: Oops! UPDATE from Rand: Don't miss Ian's 4-part blog post series on Personas:
Guest Posting Made MUCH Easier with PostJoint In a new twist to how guest blogging sites usually work – instead of businesses seeking bloggers to write for them – they submit quality content they would like to have published to PostJoint and bloggers bid for the right to publish that content. NEW: Listen to this podcast where I explain how PostJoint works for Andy Nathan’s eMarketing Experience. PostJoint calls the businesses posting the content advertisers. They can be typed directly into PostJoint or copied and pasted from WordPress or other blogs or applications. All blogs are pre-screened for quality and must meet PostJoint’s Blog Acceptance Policies. Advertisers (guest bloggers) submit their guest post(s).Guest posts approved by PostJoint are shown only to the pre-approved bloggers in the target niche based on the categories and sub-categories chosen by the blogger.Bloggers browse through guest posts specific to their niche. If any questions come up, you can use the built-in messaging system to clarify.
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10 Useful Tips for Guest Blogging as a Link Building Strategy Sometimes guest blogging can feel like you are pushing a boulder up the steep side of a mountain. Other times, it feels like the world is finally on your side. Replies to your pitches are rolling in and you wonder if something is secretly terribly wrong because most of the time, nothing is ever easy. There has been a lot of buzz lately about the long-term effectiveness of a guest blogging strategy for links (see this post from SEOMoz). Some experts see this tactic as long and over-drawn, with diminishing returns at best. Meanwhile, others see guest blogging as an extremely effective method of driving traffic to your site, increasing your social media following, and most important to this discussion, obtaining good quality backlinks. 1. Before choosing the blogs you are going to pitch to for guest blogging, it is very important to do some basic research. You can find relevant sites though a detailed Google search. Lastly, look into their social media sites. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Turning SEO Link Building into SEO Audience Targeting with Twitter profiling Admit it. You’ve sat in a meeting with your SEO Agency and thought, “surely, this shouldn’t work”. Endless, near irrelevant “guest posts” at best, “article submission” and “directory link building” at the very worst. For the past decade, “SEO” and “Marketing” have been allowed to remain almost entirely different disciplines. With a few exceptions, the vast majority of the SEO industry has been allowed to stumble along without a second thought to who they are targeting, where those people might be, and how best to reach them. Today, I want to share a combination of a few simple tools that actually help us identify our target audience, show us who might be influencing them and how to identify what content those influencers share. SEO has finally arrived at the intersection between search engine rankings and real marketing. Start by identifying Your Audience Let’s think about an audience and do some imaginary targeting for a moment. Let’s return to our market research scenario.
41 Sites Which Openly Allow Guest Blogging EmailEmail Guest blogging has gained in importance since Google increased the value of original content over time. Duplicate content went down in value, article directories went down, backlinks for the sake of backlinks went down. It’s a win-win-win situation: The blog owner wins because it helps bring in fresh new content. Write for the blog’s audience. That’s pretty much it. Here are 41 great blogs on a number of topics that invite accept guest posts. About the list: Each of the items in the list includes the name of the blog and a link to the page detailing guest post submission guidelines. I also include Google’s PageRank and the Alexa rating for the comparative power of the blog. Blogger Forums Blog Engage PR 4, Alexa 8,675 Blog Engage is a bloggers’ showcase, where members either post to the site or link to a post on their own site for other bloggers to rank it and give feedback. Business Copyblogger PR 6; Alexa 2,972 This powerful media company started as humble blog. Technology
Setting Up Your SEO Project / Agency for Success The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For the past 1.5 years, I have been the Client Development Executive for Distilled's NYC office. I helped open this office in June 2011, and at the time we were struggling as an office because we had few leads, minimal recognition in NYC, and massive competition from both local bespoke agencies and larger full-service agencies. Currently, my role entails working with both amazing big brands and innovative startups to help Distilled consultants solve pain points and define scalable solutions (usually not pertinent to SEO). This post was written for SEOs who are client-facing and those who manage their own agencies. For SEOs: how to set up your project for success Why the cycle of sadness is so important I'm going to start off with something to wake everyone up. How to build relationships with clients (the right way) Examples of soft ROI metrics include:
Tumblr DistilledLive | Big Data vs. Personas for Content Planning 13 Ethical Ways to Increase Your Site's Search Traffic If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say: 1. Focus on the Long Tail If you are a new site, it can be difficult to go after popular keywords right away. - Lawrence Watkins, Great Black Speakers 2. The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. - Alexandra Levit, Inspiration at Work 3. There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. - Nathalie Lussier, The Website Checkup Tool 4. - Christopher Kelly, Convene 5. - Patrick Curtis, WallStreetOasis.com 6. 7. 8.
Getting the Maximum Number of Links From Your Infographic As the head of content creation and SEO over at Designbysoap Ltd, a significant chunk of my weekly activities is spend producing and promoting infographics for our clients. We've had infographics commissioned to be used for a variety of purposes, including public awareness campaigns, personal CV's, teaching aids, brand recognition, and everything in between. The vast majority of them, however, are produced with one key goal in mind: to increase backlinks to a target website. So with that in mind, here's my in-depth guide to making the most out of your infographic, framed from the point of view of gaining the highest level of distribution (and therefore links) as possible. It's worth noting that the concept, research, and design phase are extremely important in gaining links from your infographic - all the promotion in the world won't help with an infographic that people simply aren't interested in (or one that features a poor design concept). Encouraging Sharing International Links