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101 Landing Page Optimization Tips

101 Landing Page Optimization Tips
An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof? Wasting precious time and money on ineffective PPC campaigns? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals Sticking to the fundamentals can take you from having a terrible landing page to having one that people find hard to poke holes in. Send people to a relevant and targeted pageYour homepage is a mish-mash of goal oriented communication – and usually for good reason. Chapter 2: Trust & Security With the proliferation of spam, pyramid and get-rich-quick schemes found in online marketing, becoming a leader with regard to trust can give your pages an instant leg up. Show a phone numberBy having a phone number present, it tells people you are legitimate and that there are real people at the end of the line. Chapter 3: Landing Page SEO

Landing Page Examples Collection [NEW] Looking for some design inspiration for your next landing page? We’ve just started a new landing page examples section in the Unbounce blog where we’re going to feature the best examples of landing pages that we find on our marketing travels. In each post we’ll break down the anatomy of the landing page and look at what’s good and where they could be improved. To kick things off here are 5 great examples of lead gen and click-through landing pages: Glow.com The thumbnail shown is only a small portion of what is a long landing page from cosmetics company Glow. View the full analysis We’ll be adding new landing page examples every week, and if you have one you’d like to submit for inclusion be sure to drop me a line at oli@unbounce.com.

Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions Last week I offered free conversion rate optimization advice on a popular forum (known as Hacker News). Within a single day I got 50+ requests for help. It was definitely an enriching experience analyzing and dissecting all those websites and landing pages. As I was replying and providing my feedback to those 50+ sites, I started sensing a few common issues that affected conversion rates of all those pages. Without naming any specific URL or site, in this post I will detail where those sites lacked and what you can learn from my analysis to fix your homepage or landing page. Four common issues with landing pages According to my analysis, one of these four issues (if not all) were the most common causes of poor conversion rates. Let’s analyze the issues one by one. Issue #1: Too much text Example of a homepage with too much text Example of a balanced webpage (text + images) So, what you need is a proper balance between graphics and text. Issue #2: Lack of descriptive headline Conclusion Tags

Your Landing Page Sucks! Here are 10 Examples That Don’t… Don’t take that too personally, I’ve not actually seen your landing page yet. Rather, I’m going to cling to the assumption that it sucks simply because most of them do. Sad, but horribly true. Note: I’m bringing this post back from the archives. A) because it’s timeless, B) because it’s awesome and C) as a teaser to an upcoming landing page examples post. This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010. A real-world style landing experience Imagine walking into a restaurant, and finding that the decor is gross, the music is too loud, the staff look sketchy, the menu has 400 options on it, they have an award on the wall for “Best meatloaf in Idaho, 1995″ and to top it all off, the place is empty. Excuse me waiter, could I just get the back button please? Soooooooo, today we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design.

Thank You Pages ​| Landing Page Conversion Course | #LPOcourse In Part 8 of our course, we’re going to take a look at what happens after the conversion – confirmation or thank you pages. Your marketing doesn’t end with a conversion. Where there is intent there is opportunity. What is post-conversion marketing?Why is it important?Lead gen confirmation pagesEcommerce click-through confirmation pages 1. Post-conversion marketing is the process of continuing the conversation with your new lead on a confirmation page. 2. Confirmation pages are an underutilized place to get more from your lead/customer. So what can you put on your confirmation page to further your relationship? 3. How you market to your leads after the initial conversion depends largely on what they have just done, and it’s very important to keep the next step as contextually relevant as possible. Here are some examples of post-conversion tactics you can use to leverage your new leads: 4. Ask your newly converted customers to: Remember to follow along with a free Unbounce landing page account

Landing Page Optimization ​| Landing Page Conversion Course​ | #LPOcourse Today we’re going to dig into the most fun, most satisfying part of course – testing! Believe me, after you’ve run your first successful test you’ll be hooked. Every day that you don’t have a test running is an opportunity missed. The landing page optimization process consistes of 6 steps: Define your goals and success metricsBuild your first landing pageDrive traffic to your pageGather insight into page performanceCreate a test hypothesisA/B test your hypothesis Having a process for Landing Page Optimization (LPO) is the difference between making informed testing choices vs. coming up with random ideas. The diagram below shows the 6 steps of the LPO process, which includes the preparation stages where you set goals, build your page and start driving traffic to your page. 1. Conversion expert Peep Laja from ConversionXL.com recommends a 4-pronged strategy for defining your goals and success metrics: Step 1: Define your business objectives Step 2: Define your landing page goals 2. 3. 4. 5. 6.

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