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101 Landing Page Optimization Tips - Unbounce

101 Landing Page Optimization Tips - Unbounce
An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof? Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to fix the problem? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals Sticking to the fundamentals can take you from having a terrible landing page to having one that people find hard to poke holes in. Send people to a relevant and targeted pageYour homepage is a mish-mash of goal oriented communication – and usually for good reason. Chapter 2: Trust & Security With the proliferation of spam, pyramid and get-rich-quick schemes found in online marketing, becoming a leader with regard to trust can give your pages an instant leg up. Chapter 3: Landing Page SEO

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Split-testing 101 Includes a list of 108 ways to increase your website's profits Here’s how to get lots more customers—free—using split-testing software. Using split-testing software is a powerful way to increase your website's conversion rate (that is, its ability to turn visitors into customers). Many of the web's most powerful companies, including Amazon and Google, use this technique. Here’s our essential guide to increasing your conversion rate using split-testing software. It contains 108 simple techniques for growing your business. 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page Fortunately, all of these pages were designed by our customers – who are awesome – and they consented to have me analyze them. (Original image source) It’s that time again, where we showcase and critique some awesome landing page examples to inspire your next designs. Last time we looked at 35 Beautiful Landing Page Design Examples.

Why the marketing technology genie isn't going back into the IT bottle InformationWeek just published a guest article of mine, Why Marketing Should Run Its Own Technology. While I’ve been advocating greater technology leadership to marketers for a while, this is my first attempt to “reach across the aisle” and make my case directly to the IT community. Always up for a lively conversation, I don’t pull any punches, describing three structural differences in this new era of technology-driven marketing that I believe will limit IT’s ability to control it. Anatomy of a Landing Page: Design Elements Exposed Bryan Eisenberg | March 26, 2010 | 8 Comments inShare3 Understand the 10 key elements of a landing page from headline to presentation. Landing pages have become an important part of the marketer's toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a landing page.

101 Ways to Link Build in 2012 I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if you’re one of those people on the link building fence, take a look at the following list of 101 different link building techniques I’ve compiled. Surely, you’ll find something in there to get your creative juices flowing! From Your Website… Using Specific Types of Blog Posts…

What You Need to Know About Google’s Sitelink Policy Update Have you checked your sitelinks lately? You probably should. Google will soon be enforcing an existing policy regarding sitelink usage. Metadata – the New Language of Marketing October 28, 2010 Monday I talked about the social networking bubble. Marketers are getting sucked into the social-networking vortex and can’t find their way out. The problem is that most companies are trying small tactical improvements, hoping to improve sales a bit and trying tactical savings programs, hoping to improve margins a bit. Upworthy: How To Create A Fast-Growing Media Company Upworthy Upworthy's internal monthly uniques since launch. Before he started Upworthy, Pariser worked for a digital, political publication, MoveOn.

10 Killer SEO Landing Page Tips When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. We can now apply that mantra in a "first engagement" scenario, after a user clicks a search result, to ensure SEO landing pages: Connect with intent: Offering a user what they expect.Resolve (initial) user query: Answering their initial query.Engage the user: Sending user signals to search engines.Drive further user engagement (if necessary): Additional signals to both users and search engines.

The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties.

Perfecting Keyword Targeting & On-Page Optimization for SEO (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page? This is a challenging question for many in the SEO and web marketing fields. Creative Google Maps Manipulations by Christoph Niemann By Ryan Deal posted April 15, 2010, 9:28 pm | Maps are boring but they get you places… most of the time. Well, that is until now. Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks Everywhere you turn, there’s an endless list of marketing tactics for expanding your business: 7 best practices for this, 14 ways to get more of that, how to accomplish something while sleeping. We have 50-bajillion ways to get our stuff shared on Pinterest, Facebook, or Twitter. Well that’s as dandy as a June bug on a summer’s day. But what about us B2B folks? Where’s the love? I don’t know about you, but I don’t think my enterprise clients are going to go hog wild and talk about how much they love my analytics tips on their Facebook Timeline.

Landing Page Best Practices: the definitive guide (with infographics) We (at Visual Website Optimizer) are starting a series on the blog where the experts in A/B testing, landing pages, conversion rate optimization will share everything they know about how to increase sales and conversions online. If you know someone whom I can interview or want to contribute a guest post yourself, please shoot me an email at The first interview in this series is by Oli Gardner (@unbounce on Twitter), who is a Co-founder of – the DIY Landing Page Platform.