Le Petit Brocooli First Round Review Management and Company Building The One Tool Startups Need to Brainstorm, Test and Win The word “lean” is everywhere these days. Lean processes, lean startups. While Eric Ries, author of The Lean Startup, has arguably become the face of this movement, its philosophy is largely based on something called the Business Model Canvas — a tool developed by author and entrepreneur Alexander Osterwalder and Swiss academic Yves Pigneur. Extremely simple in its design, the Business Model Canvas empowers entrepreneurs to create, visualize and test business models without wasting capital or overcomplicating their approach. At Stanford's Entrepreneurship Corner, Osterwalder — joined by lean evangelist Steve Blank — demonstrated the value of the Business Model Canvas for startups: How they can use it to generate ideas, de-risk guesses, and make sure they are solving the right problems for the right people. Product and Engineering How to Engage Your Users to Build the Product They Actually Want Design
Le Lab des Usages par VOIRIN Consultants - Atelya blog.kissmetrics As one of the most important metrics for a startup, and especially for SaaS businesses, churn has been widely discussed. But because churn is affected by every single function of business, from acquisition channels to product, sometimes it’s hard to know where to begin when it comes to trying to reduce it. As churn is something we have struggled with at Mention, we decided in April to concentrate on changing that. We set ourselves a precise goal and action plan for the next three months. Much to our surprise, we actually surpassed our 20% churn reduction goal in a single month instead of three, which is why we’re happy to share with you what we did. Support Optimization From day one, customer support should be a key focus for any SaaS startup, as a way to both gather feedback and turn users into ambassadors. Because an unsatisfied customer is much more likely to churn, we implemented a strong action plan to improve our processes. Automated Nurturing Program Here is the background.
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