Les jeunes mécènes, futurs philanthropes de la culture? Il y a quelque temps sur le blog, j’évoquais la possibilité de développer le mécénat individuel pour la culture. En effet, lorsqu’on parle de « mécénat » dans les organismes culturels, il s’agit systématiquement du mécénat d’entreprise, alors que bien d’autres formes de collecte existent – et restent à inventer ! Cette semaine donc, je souhaitais revenir sur quelques cas de mécènes individuels, notamment à travers les exemples du groupe des jeunes du Comité Français pour la Sauvegarde de Venise et les cercles de jeunes mécènes qui se développent dans de nombreux organismes culturels français. On parlera donc des jeunes philanthropes – si, effectivement, 57% des dons proviennent des 60 ans et plus, impliquer les plus jeunes est sans doute essentiel, et représente un enjeu sur le long terme. Développer la philanthropie des particuliers pour la culture, un enjeu En ce qui concerne la culture, le mécénat individuel a encore du mal à se développer véritablement. «Génération Odéon » Images:
Young Donors Are Turned Off by Out-of-Date, Uninformative Web Sites - Fund Raising By Cody Switzer Colleges and other nonprofit organizations that want to persuade people in their 20s and early 30s to give and volunteer don't have much of a chance if they're not updating their Web sites frequently and including compelling details about their causes and the people they serve, according to a survey released on Thursday. Three out of four donors born from 1979 to 1994—a generation often referred to as Millennials—said they were turned off when a nonprofit group's Web site had not been updated recently. Six in 10 said they wanted nonprofits to share stories about successful projects and programs, and appreciated information about an organization's mission and the people it serves. What especially bothers them: Too much information about the group itself, said Derrick Feldmann, chief executive of Achieve, a consulting company that advises nonprofits on how to work with young donors. Monthly Giving Appeals But young donors are open to making small donations more frequently.
Young vs Older Donors: Who is More Generous? Surprisingly to many, younger donors give about as much as older donors. According to a recent study by Campbell & Company at the Center on Philanthropy at Indiana University, donors across all generations give roughly the same amount to charity even when controlled for factors such as income, education and religiosity. The study looked at more than 10,000 people across five generations and their giving trends. Here are some of the highlights of the results: Members of the Millennial generation are more likely than any other generation to cite the "desire to make the world a better place to live" as a key motivator for their philanthropic giving. Members of the Silent generation (born between 1929 and 1945) are more likely to cite "need to provide services that the government can't or won't" as one of their most important motivations for giving. The biggest take-away from this research, however, is that nonprofits should ask more of young donors.
Philanthropy 2.0: Young Donors Are Plugged In « Reputation Issues A new report from the Johnson Center for Philanthropy and 21/64 offers an insightful study of the next generation of philanthropists. While many young donors still get information from more traditional sources (such as family members, fundraising events and phone calls), it’s not surprising that most are going online. “The first place they turn when researching a nonprofit is to that organization’s website, and they are shrewd judges of what a website communicates about the legitimacy and quality of an organization,” the report says. 90.6% of respondents employed such websites in their search, and 77.7% used them to donate directly to organizations in the past year. Additionally, 71.1% got information from web searches, while 40.9% used “a charity review/information site such as GuideStar or Charity Navigator.” Social Media Important Tool for Young Philanthropists The data also suggests that social media is becoming an increasingly important tool for many young philanthropists.
Engaging the Next Generation of Donors | CCS Philanthropy 360 By: Lesley Snyder, CCS New Media & Corporate Communications Manager How to engage the next generation of donors is a hot topic for many non-profit organizations… A recent study by non-profit technology provider, Convio, titled The Next Generation of American Giving ( cites that the majority of fundraising targets older donors, but this segment of the population is quickly shrinking. Non-profits are going to be forced to attract a new generation of donors. Millennials (also known as Generation Y) are a growing segment of the population, with more than 71 million people, compared to the 41 million Generation Xers before them. The study also reports that Matures (born prior to 1946) give, on average, $1,066 per year to 6.3 charities, while Baby Boomers (born 1946-1964) give $901 per year to 5.2 charities. So, the question is: “How do non-profit organizations attract and engage Millennials?” 1. 2. 3. Key Findings: How they want to be asked
GAP | Lectures critiques : Norbert Elias, La société des individus Norbert Elias, La société des individus, Paris, Fayard, 1991. Norbert Elias n’aura bénéficié que de reconnaissances tardives : celle de l’Université où il occupera longtemps un statut précaire, comme celle du public ; ses ouvrages commenceront à être traduits en français au début des années 1970. Ce n’est donc qu’à la fin des années 1980 et en France post-mortem, qu’il accède à une certaine forme de consécration dont atteste le rythme élevé de publications, inédites ou non. Faire le compte-rendu de La société des individus, publié en France en 1991, exige d’abord de préciser en quoi cet exercice, pourtant hautement ritualisé, pose problème du fait de la forme de l’ouvrage. Au delà de cette difficulté, le projet de l’auteur apparaît clairement. Pour lever l’opposition, durcie et toujours réactivée, entre individu et société, N. L’ouvrage a été publié pour la première fois en Allemagne en 1987. N. Pour sortir de « l’impasse de [ces] faux problèmes insolubles » (CS p.131), N. N.
Marina Abramovic Institute Has Been Fully Kickstarted, Thanks Lady Gaga Looks like Marina Abramovic's decision to coax a naked, quartz-hugging Lady Gaga into supporting her newest project has actually paid off. The Marina Abramovic Institute Kickstarter officially reached its funding goal this week, attracting a whopping $631,963 worth of donations last time we checked. Congratulations, contemporary performance art. You've been kickstarted by over 4,000 people. Marina announced that she was seeking $600K from her many, many disciples almost one month ago, embarking on a series of strange and wholly "Marina" spectacles to bring attention to her cause. Besides the nude Lady Gaga yoga session, Marina answered ridiculous questions on Reddit, spearheaded a marathon reading of the 1961 sci-fi novel "Solaris," sashayed her way into Jay Z's "Picasso Baby" video, and organized a screaming flashmob in Oslo. Essentially, she made promoting a Hollywood film look like child's play.