How To Keep Your Online Presence From Making You Cry Your online presence means a lot and it could very well be the one important anchor in determining if a potential customer or client decides to spend money with you, trusting you. The reputation you establish can rely squarely on the first reaction of their introduction to you and your company. The way products are displayedThe way the website is presentedThe conversations or items posted on social mediaThe way customer service is handled Maintaining an online presence and excitement about your services and/or product can take up quite a bit of time, effort and sometimes it’s a little stressful. What’s Your Intention? Have you created a plan around your online presence yet? Is your plan just for your website, and have you included the social aspects of building your reputation? There seems to always be a plan for websites, but not necessarily for the social side of creating an online presence. Determining how and what to post can be confusing, especially if there isn’t a plan.
How to Decode a Tweet When you first start using Twitter, one of the things you have to figure out is how to decode Tweets. What does each part represent? What does it mean when a word starts with a #? Below is a Tweet as it might be displayed on the Twitter website when viewed on a computer. 1. 2. 3. 4. 5. 6. 7. 8. 9. It's good etiquette to mention the original Tweeter of a Tweet in an RT, as was done in the example above. 10. 11. 12. 13. Essential Twitter Marketing Resources: A Complete Guide Social Media, Go Minimal 179 Flares Filament.io 179 Flares × I got so riled, in fact, that I wrote not one but two posts in response on one of my other blogs, Stage Presence Marketing. There was a lot of grandstanding and just-plain-wrong advice in that BI piece – there was a lot to disagree with. But one passage in particular made me do the Captain Picard facepalm: A real social media expert will capitalize on all avenues of social media, including Pinterest, YouTube, and Flickr. Um. Here’s why. You’re Not Running For President This should be obvious, but let’s get it out of the way right up front: Business is not politics. You, the savvy biz owner, are not out to get as many subscribers and followers and likes and pins as possible. You’re trying to get the right amount of the right prospects to meet your business financial goals. Were you running for “Most Popular Person on the Web,” you would have to be everywhere. And so forth, ad infinitum, ad nauseam. It’s Not About Quantity – It’s About Quality AND Qualification
How Twitter in the Classroom is Boosting Student Engagement Professors who wish to engage students during large lectures face an uphill battle. Not only is it a logistical impossibility for 200+ students to actively participate in a 90 minute lecture, but the downward sloping cone-shape of a lecture hall induces a one-to-many conversation. This problem is compounded by the recent budget cuts that have squeezed ever more students into each room. Fortunately, educators (including myself) have found that Twitter is an effective way to broaden participation in lecture. Additionally, the ubiquity of laptops and smartphones have made the integration of Twitter a virtually bureaucracy-free endeavor. This post describes the two main benefits professors find when using Twitter in lecture. Increased Participation Classroom shyness is like a blackhole: Once silence takes over, it never lets go. That's why, Dr. During lecture, students tweet comments or questions via laptop or cell phone, while the TA and Dr. A Community of Learners Conclusion
8 Types of Twitter Cards Businesses Are Using Do you know what a Twitter card is? Do you wonder which one is a fit for your business? Twitter cards enrich your tweets with additional content, media and calls to action. In this article I’ll share eight types of Twitter cards, how to install them and their analytics options. #1: The Summary Card If your business has a blog or any page devoted solely to information, then you need the summary card. There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image. If you have a global audience, @Google‘s tips for internationalizing homepages is worth reading: Search Engine Land (@sengineland) May 13, 2014 It also includes three ways to click over to the article: the image, the post title and the View on Web link. #2: The Photo Card The photo card is great for any business or website featuring art or photography. Twitter photo cards showcase photos and art. #3: The Gallery Card #4: The App Card
6 Smart Ways to Capture Emails 47inShareinShare Email lists are key assets for most businesses, any 4-year old knows. The bigger your list and the better your relationship with the list, the more money you make. Growing your email list starts with a great lead magnet – without it no tactic mentioned here will work. You should also have a kickass email capture form – here’s how to design a good one. MarketingSherpa study from 2010 says these are (were) the most effective ways to capture customer emails: Capturing emails when they buy something or sign up? However, most of your traffic is not buying or signing up right away, and we need to entice them to give their email in exchange for something. #1 Give them an incentive to buy now E-commerce stores often struggle with lead magnets. Here’s where: If you’re like most e-commerce stores, the bulk of your visitors are going to be “new”. Made.com does a good job with this popup (yes, even though people say they hate them – they work well). #2 Insert hooks into blog posts
Get a free Twitter Brand Assessment & Action Plan | Twylah A Place of Record: Let The World Know Everyday people from all over the world register hashtags with Twubs. Registration provides you with a record of your claim that can be used in any trademark or other legal challenge. We record the date of registration and the important details regarding the registrant. Protect your future, register today. SEO For Free: Enhance Your Search Engine Optimization Strategy No SEO strategy is complete without Twubs hashtag registration. Market Presence: Brandable, Media-Rich Hashtag Landing Pages Branded hashtag pages are the missing link for any hashtag marketing strategy. Safe Content: Customizable Feed. You are in control. Hashtags are a great way to organize your followers and get the word out about your brand.
How to Use Pinterest Rich Pins: What Marketers Need to Know Do you use Pinterest for your business? Have you heard about Pinterest Rich Pins and how they can help your marketing? In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins. Get to Know the New Pins Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest. The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps. There are three types of pins that now allow you to share more information: products, recipes, and movies. For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart. Product pin example from Home Depot. Links on regular pins only show up when you hover over the image. An enhanced product pin from Etsy. How to Get Rich Pins
Social Media is Bullshit: An Interview with the Author, Brandon Mendelson Brandon Mendelson, author of “Social Media is Bullshit” Last week, I finally got back on the podcasting horse with an interview I’ve been looking forward to since before Thanksgiving. This one involved Brandon Mendelson (aka BJ Mendelson), an ex-marketer whose recently published book, “ Social Media is Bullshit ,” has been getting mostly favorable reviews. (A lot of the flack comes from folks who make a living from social media.) You can listen to the interview in it’s entirety here . Mendelson’s book was actually fun and interesting to read — something you can’t say about a lot of business books — and I’d definitely recommend it. Here are the Interview Highlights: TEA: What’s your opinion on how to market something if social media isn’t the right tool? BM: There’s a couple of different paths…I worked for an organization called Wounded Warriors Family Support . And so we went into this Facebook campaign. So when people ask me, ‘What works? The second example is Jake Sasseville.