background preloader

How to Use Pinterest to Build Trust and Loyalty

How to Use Pinterest to Build Trust and Loyalty
Do your customers trust you? The key to building a successful business is the ability to create loyal relationships with your clients or customers. In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income. They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media. A great way to do this is to use Pinterest. Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value. #1: Tell Your Company’s Story Every company has a personality and a story to tell. A good place to start is to look into your company’s history. General Electric has done a great job of this on its “The Archives” Pinterest board. Products form GE's past show you the company's longevity and their products' evolution. If you share your company’s story with your audience, you: Mr. These pins display the many ways Mr.

Related:  Pinterest for Biz

5 Strategies for eCommerce Sites to Leverage the potential of Pinterest Pinterest was one of the big success stories last year. Just when nobody thought another social media site could take the online world by storm, the photo-sharing, “virtual scrap board” managed to do just that. Online sites quickly realized that it was sending even more referral traffic than Twitter, and that it was bringing a new look to the web itself.

How to Use the New Pinterest, What Marketers Need to Know Are you up to date with all of the latest changes on Pinterest? Pinterest recently made several changes to their site. They modified some features, added new ones and even got rid of a few. In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest. How to Switch to the New Look

How to Use Pinterest to Promote Your Products Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service. 7 Pinterest Tips for B2B Companies Have you used Pinterest to promote your business-to-business (B2B) company? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. Check out how these B2B businesses are using Pinterest.

Pinterest Tops Facebook in Driving Ecommerce If you can't stop yourself from buying accessories, clothes, handbags, apartment decor and recipe ingredients after seeing them all in pins, you're not alone. A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook. SEE ALSO: Zappos Recommends Products That Match Pinterest Boards More than 70% of Pinterest's 10 million users told BizRate that they turn to the social pinboard for shopping inspiration and to keep up with trends. 16 Ways Teachers Use Pinterest Pinterest is growing in popularity in such a way that it presumably will be the top social bookmarking platform of choice for internet users in 2013. The visual concept Pinterest is built on is behind its popularity because the human mind is constructed in such a way to allow for easy and quicker processing of visual cues better than it does with the written code. To help teachers better leverage the educational potential of this social media outlet, Educational Technology and Mobile Learning created a separate section where we post tutorials, guides, and tips on how Pinterest can be used for educational purposes. Today I am sharing with you an awesome infographic on the 16 ways educators can use Pinterest. Check it out below and as always share with us your comments and don't forget to follow the Pinterest board of this blog .

Pinterest, How to Use Pinterest to Drive More Traffic Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog? To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast. More About This Show 5 Ways to Build a Pinterest Following With Facebook Are you looking to build a strong Pinterest following? Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest. Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign. Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page. So what’s a business to do?

Pinterest Introduces Rich Pins for Better Brand Collaboration Pinterest has received its first significant update with how pinned images appear on the website. Called “Rich Pins”, these images that are pinned contain a host of more information right from the originating image site, such as product purchase information or ingredient listings for recipes. Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently, and gives Pinterest users who see those pinned images better information about where the product can be found and purchased. This should hopefully also help the issues of some product images being uploaded directly or from a site that later removes the image, making it difficult for people to track down more information about the product in the image. Early Bird Rates have been extended!

6 ways to use Pinterest for storytelling I was fortunate enough to spend a couple of beautiful, sunny days with a few hundred of the best and brightest minds in communications last week at the Ragan's 6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort. The conference featured presentations from communications professionals at Disney Parks, The Phoenix Suns, Whole Foods, Google, ESPN, Southwest Airlines, Marvel, Microsoft and Zappos to name a few. I participated in a panel discussion about how brands can use Pinterest for storytelling. The panel featured Whole Foods' Michael Aaron Bepko, global online community manager; Samantha Hosenkamp, social media director for Ragan Communications; and Kevin Dando, director of marketing communications for PBS. As a supplement to the ideas I shared during the lively discussion, here are six tips brands can use to leverage Pinterest for brand storytelling: 1.