How to Leverage Social Reviews The first step you need to take in order to increase your presence in public is to increase your influence by leaps and bounds. A greater influence means that you will have a better chance of spreading your material in addition to attracting more viewers. There are several ways through which you can do this. For example, you can opt to maintain a blog or create a product site which will enable prospective clients locate you with relative ease. The social media is the best way through which you can attract more attention. Facebook Image Credit: Depositphotos.com You can use Facebook to boost your career and get online reviews. Twitter With around two hundred and twenty five millions operators, doing 65 million tweets a day and managing over 800,000 hunt requests per day (as of May 2011), Twitter is the best tool to utilize when looking for a means to increase your presence online. Blogs How about a way of boosting your career where your opinions and thoughts matter a lot?
How to Use the New Pinterest, What Marketers Need to Know Are you up to date with all of the latest changes on Pinterest? Pinterest recently made several changes to their site. They modified some features, added new ones and even got rid of a few. In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest. How to Switch to the New Look To get the new look, scroll over your business/profile name on the top right corner of your account. Click on Switch to the New Look to get the updated version. A pop-up will open up asking you if you are “Ready to switch for good?” Click on the red Get It Now button that appears. Another pop-up message will appear on your screen welcoming you to the new look. Accept the changes by clicking on the red Okay button. What Has Changed: Modifications, New Additions and Removals 1. The pins are bigger in the new look. 2. Categories used to be located in the center at the top. 3. 4. 5. 6. 1.
How to Use Pinterest to Promote Your Products Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service. You can promote your products, generate sales and leads and use it for other commercial purposes without any worries. But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business). Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business. #1: Promote Holiday Products A great way to drive sales is to create boards where you pin holiday products. You can use Pinterest to show your audience that you’ve got what they need to celebrate. The first thing you need to do is create a board based on that holiday and label it with a board name, description and category. Like Argos, promote your products for festive occasions. #4: Generate Leads
7 Pinterest Tips for B2B Companies Have you used Pinterest to promote your business-to-business (B2B) company? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. Check out how these B2B businesses are using Pinterest. Here are 7 tips for successfully using Pinterest for your B2B business. #1: Use Infographics Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. Dan Zarrella's study shows that taller images like infographics are more repinnable. A recent infographic titled “How to Get More Pins and Repins on Pinterest” by Dan Zarrella shows that taller images are more repinnable and infographics are usually quite tall. One example of a B2B company having success with infographics is KISSmetrics. #3: Engage Your Fans
Pinterest, How to Use Pinterest to Drive More Traffic Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog? To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. Melanie shares how Pinterest is a different social media platform and why marketers should use it. You’ll learn how to create clickable images and calls to action that will lead to increased visibility and sales. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Pinterest Marketing
Twitter: 6 astuces qui vous aideront à développer votre réseau Twitter c’est plus de 284 millions d’utilisateurs actifs par mois. Au cours des dernières années, Twitter est devenu un média social grand public. Si vous débutez sur Twitter, voici quelques astuces qui vous aideront développer votre réseau. Twitter n’est plus un truc de Geek! Comment développer votre réseau sur Twitter? Quelques conseils lorsque vous débutez sur Twitter Ajoutez une photo de profil (très important).Complétez la section bio et ajoutez un lien URL qui pointe vers votre site Web.Publiez quelques messages avant de débuter la recherche de contacts (environ 10).Suivez des comptes qui ont une valeur ajoutée pour votre secteur d’activité.Retwittez les autres lorsque le contenu vous semble pertinent.Répondez lorsqu’un utilisateur vous interpelle.Réduisez les adresses URL avant de publier votre message (bit.ly).Signez vos messages lorsque vous publiez depuis un compte corporatif (^bd).Un message devrait contenir entre 115 et 125 caractères. #1 Soyez vous-même!
Play How to Use Pinterest Rich Pins: What Marketers Need to Know Do you use Pinterest for your business? Have you heard about Pinterest Rich Pins and how they can help your marketing? In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins. Get to Know the New Pins Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest. The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps. There are three types of pins that now allow you to share more information: products, recipes, and movies. For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart. Product pin example from Home Depot. Links on regular pins only show up when you hover over the image. An enhanced product pin from Etsy. How to Get Rich Pins
5 Ways to Build a Pinterest Following With Facebook Are you looking to build a strong Pinterest following? Did you know that you can integrate your Facebook and Pinterest marketing? Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest. Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign. Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page. So what’s a business to do? The truth is most business owners have not figured out a solution. Here are five ways to use Facebook to build your Pinterest following. #1: Get a Pinterest Tab for Your Facebook Fan Page The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page. Easily get a Pinterest tab for your Facebook fan page from Woobox. It’s very simple to do and requires little to no technical skills.
5 Strategies for eCommerce Sites to Leverage the potential of Pinterest Pinterest was one of the big success stories last year. Just when nobody thought another social media site could take the online world by storm, the photo-sharing, “virtual scrap board” managed to do just that. Online sites quickly realized that it was sending even more referral traffic than Twitter, and that it was bringing a new look to the web itself. So what can today’s eCommerce sites do to learn from and take advantage of Pinterest in the year ahead? Look Like Pinterest Apart from using Pinterest as a channel for referrals and customer retention, eCommerce sites can learn a lot from its user interface and design. Few things are more shareable than photos and images, unless of course we are talking about videos. Pinterest’s “infinite scrolling” capability also keeps users engaged, never getting that feeling that they have reached the end of the page and should move on to something else. Hire a Professional Photographer Cash In On Keywords Give Consumers Projects Use a Price Banner