5 Ways To Ensure Google Analytics Is Running Perfectly The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal.Abraham Lincoln once said: "If I had eight hours to chop down a tree, I'd spend six hours sharpening my axe." The same is true for measurement: it is of extreme importance to spend the necessary time thinking through which data should be collected and whether the collection works as planned (once implemented). Very often, the implementation model and quality assurance do not receive the proper attention.I recently wrote a short eBook named Google Analytics Implementation Best Practices that covers some of the most important configurations you should setup. 1. The best way to check configuration errors is to have a profile that does not use any filters, this way you will be able to quickly learn if you have a misplaced or problematic filter. 2. 3. Using a Google Docs Form 4. 5.
How to choose between Advanced Segments versus Profile Filters in Google Analytics As anyone who has looked at the plethora of web metrics data available knows, even for a moderately active website, segmentation is the key to gaining insight. It allows you to group similar visitors e.g. customers, subscribers, contributors, engagers etc. together for comparison. Therefore instead of viewing metrics that are average of averages, the numbers actually mean something. For example, quoting the Average Order Value for all customers is pretty meaningless. [ After defining and configuring goals, I view segmentation as your next most important step for your best practice web analytics setup. ] Segmentation is important you – no, critical. Within Google Analytics, there are 3 ways to segment your visitors: As you drill down through your reports (clicking on data links)Using profile filters to provide a dedicated profileUsing Advanced Segments Drilling down into your data is intuitive and self-explanatory and happens as you navigate through your reports.
Être visible sur Google est un combat ! phpBB référencement naturel site web popularité netlinking réseaux sociaux Pour démarrer ce premier article, j’ai pensé qu’une piqûre de rappel sur les bases ne pourrait faire de mal à personne et servira à ceux et celles qui désirent connaître et comprendre le fonctionnement du référencement naturel sur les moteurs de recherche. Inutile de se lancer dans des techniques alambiquées avant de maitriser ces quelques basiques. En théorie le référencement naturel consiste à positionner un site Web sur les moteurs de recherche, dans la pratique et schématiquement, il va s’agir de créer une popularité artificielle (netlinking) ou réelle (buzz marketing et viral, réseaux sociaux…) afin de rendre un site « notoire » sur un panel de mots clés et expressions choisis, permettant généralement, et de préférence, d’acquérir un trafic ciblé sur la thématique du site. Chaque cas est différent, chaque site a son histoire, son ancienneté, son degré de popularité et sa construction. Quand je pense référencement, je pense Google. 1. 2. 3. « On-page » : optimisation du contenu 4. 5.
How to Prove the Value of Content Marketing with Multi-Channel Funnels The following is a guest post contributed by Josh Braaten, Senior Online Marketing Manager at Rasmussen College, Google Analytics enthusiast, and avid content scientist. Conversion is rarely straightforward, especially for products or services with lengthy or complicated buying cycles. Working for a college has made it clear to me that every consumer is different, and so are their research needs as they navigate their unique buying process. It takes a holistic content strategy to address the extensive information needs of potential students, and rarely do blogs and other types of content marketing get the credit they deserve for the role they play in influencing conversion. Luckily, Google Analytics Multi-Channel Funnels provides marketers with amazing new ways to see how users interact with web content on their path to conversion and to prove the value of content marketing. Introducing Google Analytics Multi-Content Funnels That’s where the idea of Multi-Content Funnels started.
Google Analytics Trick: See The Full Referring URL If you use Google Analytics to track your websites stats, you have probably realized that Google doesn’t let you see the full URL of the sites referring traffic to you. That’s a basic feature that somehow is not included in GA but fortunately for us, there is a simple trick you can implement to display the full URL of the referring site. Before I explain you this trick, let me give full credit to Ruben Yau for actually coming up with it. As stated above, Google Analytics doesn’t let you see from what specific page your visitors are coming. For example, instead of showing this as the traffic referrer: it will just show you this: Digg.com That’s not very useful information… The solution to view the full URL of the referring site is to implement a simple hack that uses filters to place the referrer into the User Defined Report. It should look like this: Now, if you look at your Traffic Sources, you usually see this:
Find broken links on your site with Xenu's Link Sleuth (TM) Find broken links on web sites Wikipedia article about Xenu's Link Sleuth Description Xenu's Link Sleuth (TM) checks Web sites for broken links. Link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. Additional features: Simple, no-frills user-interfaceCan re-check broken links (useful for temporary network errors)Simple report format, can also be e-mailedExecutable file smaller than 1MBSupports SSL websites (" ")Partial testing of ftp, gopher and mail URLsDetects and reports redirected URLsSite Map Download System requirements: Microsoft Windows 95/98/ME/NT/2000/XP/Vista/7/8/10, WININET.DLL required (included with Internet Explorer). To have peace of mind, I recommend that you are using an up-to-date anti-virus software on your computer (so do I!). Ok, I have read all that, I want to download! Join the Update Announcements mailing list at Yahoo Groups! Frequently Asked Questions (FAQ) 1. See here. or