Research Adam hired me to design his iPad application. I initially met with him and his investors at the restaurant to determine the scope of the project and the objectives: reduce the wait time for customers to place an order increase customer spending by encouraging multiple courses create a unique dining experience I noticed that there was a disconnect between Adam’s vision and the stakeholders’. Adam wanted to create the coolest experience ever, with all the bells and whistles, while the investors envisioned launching a minimum viable product, then adding incremental improvements. The burden was on my team to find out what the customers would consider a “viable” menu system. Quick & Dirty Research Adam and his team provided us with the current analytics: average spend, dining time, size of parties. The Map Leads the Way Next time we met with the team, we brought our research findings.
Related: User Experience