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101 for Business — A Special Guide

101 for Business — A Special Guide
Twitter started with simplicity in mind. Founded in 2006, Twitter started out as a text message service that allowed users to quickly communicate with a small group. We initially called ourselves “twttr” and @jack, one of our founders, sent out the first Tweet. Since then, we’ve evolved into a global service but our core value is still to simply bring people closer to their interests. Twitter is for everyone. At its core, Twitter is a public forum where anyone can read, write and share messages.

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7 Secrets to Tweeting Your Corporate Culture Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. I admit I’m a Twitter addict. I enjoy the flurry of tweets and the variety of information my followers share with me. But even though I like the variety, it’s still important for me to feel some sort of connection to the people and companies I follow. On the people side, the way I connect is by getting to know someone’s personality.

50 Ideas on Using Twitter for Business We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. The Formula for Effective Facebook Ads [REPORT] In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of responses from 800,000 users to more than 125 Facebook ad campaigns by 70 different brand advertisers. The study — after analyzing reach via impressions and effectiveness of impressions — concluded that earned media and social advocacy made Facebook users more likely to notice ads, absorb their content and make purchases. Paid vs. Earned Media

World history of design viewed in the big picture: An interview with Victor Margolin Respected author, academic and design thinker, Victor Margolin chats with Russell Kennedy, Icograda President 2009-2011, about future directions in design and his forthcoming book on the history of design. Victor Margolin is Professor Emeritus of Design History at the University of Illinois, Chicago. He is the author and editor of numerous books and articles on design. During the interview, Victor shared some interesting thoughts on the role of design in society and the immediate need for design advocacy and big picture thinking. Above: Victor and Russell in Beijing (China). Photograph by Brett Jones.

10 Twitter Tools to Organize Your Tweeps As Twitter surges toward an estimated 12 million registered users by year's end (though some new stats may disagree), some of us are starting to deal with what we recently dubbed "followholism." You've followed so many people, it's hard to keep up, and it's probably time to do a little housekeeping. But where do you begin? Twitter's own tools for managing followers are subpar. It's nearly impossible to figure out who among your followers are following you back, and the interface for paging through followers is clumsy and difficult to use. Why People Use Twitter What drives people to tweet? According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends. In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% for work purposes and 9.4% for research. Men and women both used Twitter primarily to keep in touch with friends.

5 Tips for Branding Your Business on Twitter Twitter can drive leads and sales. However, because of the simplicity of the Twitter platform , some businesses overlook simple ways to improve their business' branding on Twitter. Taking the time to optimize your brand on Twitter is important to help capture the ultra-short attention span of users scrolling through their Twitter feeds. HOW TO: Maximize Your Content's Reach on the Social Web Bill Flitter is an experienced entrepreneur and expert in online advertising. His newest venture, Dlvr.it, helps publishers easily syndicate, measure and increase the reach of their content. We have all heard that "content is king" — Sumner Redstone deemed it so, then Rupert Murdoch upped the ante, calling it "emperor." But how do we make sure content is delivered to the right places, at the right times? How can we measure the effectiveness of this content and its distribution?

Top 7 Disruptions of the Year Technology is like a dog; each year of it seems like the equivalent of seven human years — at least when you get to the end of it and realize it’s only been 12 months since that now indispensable service first launched. We spent 2009 documenting technology’s disruption of how we live, entertain ourselves and do business. Looking back on the year from the comfortable perch of December, here are the seven most disruptive developments of 2009. Google Stack Twitter for Beginners: 5 Steps for Better Tweeting Twitter is immensely useful as a utility for joining in the global conversation and sharing thoughts, opinions, information, and media. But for new users, there's also a fairly steep learning curve. For many people new to Twitter, the site doesn't immediately "make sense" and it can be a bit daunting.

From Corporate to Personal: A Breakdown Of The Four Types of Twi Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown. This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs, so my standard breakdown is designed for you to weigh out the pros and cons as you make your decision. From Corporate to Personal: The Four Types of Twitter Profiles

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