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Advertising Intelligence - genial pour les mots clés

Advertising Intelligence - genial pour les mots clés

Excellent Analytics About Excellent Analytics “I’ve been using GA for quite some time and fetching data from GA was the most boring part of the job. But with Excellent Analytics, things became interesting again. [..] Thanks for bringing out such a great tool. Excellent Analytics is an Excel addin that lets you import web analytics data from Google Analytics into a spreadsheet. Excellent Analytics exists in two versions: open source (the one you can read about on this page) and Pro (which is sold by Next Analytics and is based on a completely different codebase.) The Pro (paid) version from Next Analytics is updated more frequently, and there are no guarantees provided for the open source version. Excellent Analytics has been around since 2009. Download Excellent Analytics To download the open source version, click here. Why is this page hosted on Outfox.com? The open source version of Excellent Analytics came to be because of the same guys who founded Outfox, that’s why. Support? License Note! Get started Install

How Mobile Search is Different | Mobile SEO Ireland How Mobile Search is Different from Desktop Search Depending on the source, mobile search will surpass desktop search by the end of 2013 or midway through 2014. To put it another way: in just a few months your company will more likely be found on a mobile device than on a desktop or laptop. (And lest you think mobile search is only a B2C concern, we’ve noticed massive mobile traffic increases at LogMyCalls in just the last 3 or 4 months. The wave is starting to hit). This has massive implications for any marketer. We’re going to get into some specifics about how to optimize mobile SEO and mobile PPC in a future article. There are many, many ways mobile search is different, but there are the 4 biggest and most critical ways. 1). There is both anecdotal and quantitative evidence supporting this claim. Mobile searchers enter the funnel ready to buy. 2). xAd and Google have been reporting for at least a year that mobile searches produce phone calls over 50% of the time. 3). 4).

5 Facebook Marketing Resources You Didn't Know About The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I'm sure of now is that Facebook advertising is here to stay. According to the State of Inbound report HubSpot put out this year, "42% of marketers say Facebook is critical or important to their business." With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Facebook Marketing Page Say what? Facebook Advertising Page For those of you looking to try your hand at Facebook ads, you might find there aren't a ton of resources out there to help you get set up and running smoothly. Facebook Business Page Facebook Studio Facebook Studio Edge Whoa, that's a ton of good stuff!

Free Keyword Suggestion, Research & Analysis Tools: Seo Book.com SEO Tools Tools to help you build and market your website. Firefox ExtensionsWeb Tools If you need feedback or have any burning questions please ask in the community forum so we can get them sorted out. Overview Overview of site contents. Contains information about keywords, on page SEO, link building, and social interaction. Tips on how to buy traffic from search engines. Tracking Learn how to track your success with organic SEO and PPC ads. Credibility Creating a credible website is core to being linkworthy and selling to customers. Monetization Learn how to make money from your websites. Audio & Video Links to useful audio and video information. Interviews Exclusive member only interviews. Discounts Coupons and offers to help you save money promoting your websites. Site Map View all our training modules linked to on one page. Overview: These are free and paid tools which will help you find which keywords to target and how competitive they are. Variety is the Spice of Life Keyword Valuation Tools

Deployment SEO Strategy and Checklist The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Every time you have a release, do you have a test (automated or manual) that you perform to make sure that everything is good to go from an SEO perspective? This is what we call a deployment SEO strategy. Odds are you might not have one, but you should. You need a deployment strategy for two reasons: first, accidents happen. Accidents happen Between consulting and my in-house experience, I have seen my fair share of accidents and mistakes. Image via Shutter Stock Photos Some of these accidents were my fault or responsibility, and some I happened to find along the way. All of these issues can have significant impacts on SEO. Pro Tip: Be an actual user of your site, not just a creator – you will find problems and bugs very quickly this way. Automated vs Manual Big sites with frequent releases should be doing automated testing. Which pages to test Yes, you do.

PowToon : Create Animated Presentations Online 25 Tips for Killer Facebook Marketing Getting your brand a Facebook page is like getting a shop at the prime location of the newest mall in town. Footfalls come in automatically without making much of an effort. People of all age groups, ethnicities, income groups, etc are on Facebook. So are their friends, family and acquaintances. The chances of your marketing campaign going viral and gaining a word of mouth momentum are immense with this mammoth audience. Get a Facebook Vanity URL Just like a domain name, vanity URLs and usernames are very important in protecting the identity of your brand. Complete your Profile Complete Your Profile Leave nothing out. Design a Custom Facebook Page Custom Design Facebook offers a lot of tools to customize the business page of your brand. Join Related Groups No, do not join your direct competitor’s Facebook page and start a flame war. Buy Facebook Advertisements Facebook Advertisement Promote your brand with targeted Facebook advertisements. Offer Exclusive Facebook Discounts Reward Referrals Tabs

25 Essential Tips That Will Boost Your Facebook Page We regularly get asked a lot of questions about Facebook by small businesses who are trying to figure out how to use the platform. We can feel their pain because Facebook pages constantly change and evolving, and for a small team who don't always have the time to update their page, it can be a tricky thing to stay on top of. To help answer those questions and also have a post that we can just refer people to in the future, we've compiled 25 important tips to help improve your Facebook page. We've shared short concise answers with links to posts where we have explained it, or the part of Facebook that will provide additional information. Scheduling Posts In Advance When you are a small business, one thing that you don't often have is the time to regularly send out updates during the work day. This is the perfect tool to schedule all your posts in advance for the week freeing up your time so you can just run your business. Competition Rules Running Competitions Add Multiple Admins To The Page

10 Innovative Ways Of Getting More Out Of Facebook For Your Business Facebook pages are a crucial part of the marketing mix for businesses these days, but with the platform and features changing consistently, it can be hard to get the best out of them. Because people are surprised at the options available to them, we decided to put together ten simple tips that can help you to manage your page more effectively. Some are simple two minute changes that you can work into your schedule while others will take some learning and getting used to, but they will drastically change the way you use the platform. We have a decent focus on mobile given how much importance Facebook is putting on that channel. Get used to these ten tips and you won't be saying Facebook pages are as restrictive as you thought they once were. Drive Revenue Through Facebook Offers This is still a pretty new feature, but one that is starting to drive revenue for businesses who are using Facebook effectively. Use Advanced Targeting For Updates Use Facebook Groups For Internal Communication

Using remarketing to reach people who visited your site - AdWords Help Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase. Use remarketing to match the right message to the right people at the right time. You can use remarketing in multiple ways, depending on the type of site you have, your business goals, and your campaign type: Remarketing for the Display Network: Show ads to your site visitors while they browse the web. Example Let's say you sell dress shoes. Using dynamic remarketing, you could show dynamically created ads that display relevant products to people who visited the men's shoes section of your site while they visit other sites on the web. Who should use remarketing Note Tip

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