How to write a corporate Twitter strategy (…and here’s one I mad (Cross-posted from the Cabinet Office digital engagement blog, with thanks for the guest spot.) You might think a 20-page strategy a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today. But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS‘s corporate Twitter account, I was surprised by just how much there is to say – and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes. So in case it’s of use to others who are thinking of doing the same, I’ve turned BIS’s Twitter strategy into this generic template for any government Department:
HOW TO: Optimize Your LinkedIn Profile for the Job Hunt Dan Finnigan is CEO of Jobvite, a SaaS platform for the social web that companies use to find and hire people. You can follow him on Twitter at @DanFinnigan and read his blog -- the Jobvite Blog. About 120 million people now use LinkedIn, and 1 million more join every week. But how many users have a professional profile that’s actually attracting interest from hiring companies? Research my company has conducted shows that 87% of companies use LinkedIn for recruiting, so it’s a good bet that your next employer will look for talent there. SEO: The Free Beginner’s Guide From SEOmoz Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
This Week in Social Media News: 6 Items Worth Exploring Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? SlideShare Announces Zipcast for Live Web Meetings: This new tool allows you to run live video meetings alongside your SlideShare presentations. The video quality is basic but it’s easy to use.
8 Handy, Beautiful Social Media Tips From Grandma [PICS] Move over Sophia Petrillo, there's a new Golden Girl in town sharing her timeless advice on how to act on various social networks and Internet hangouts. Props to Chacho Puebla and his latest project, Grandmother Tips, a humorous collection of tips our grandmothers never taught us, but we might share with our grandchildren. The typography series features Puebla's great aunt holding signs with bold, beautiful type, bestowing words of wisdom for a new generation, since the times they are a-changin'. Affiliate marketing Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.
Visualizing The Web & Social Networks May 26, 2010 Posted by Suzanne Marlatt Edelman Digital, Chicago Follow on Twitter @edelmandigital Six Social Media Trends for 2012 - David Armano by David Armano | 10:25 AM December 12, 2011 Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad. 45 High-Quality Free HTML/CSS Templates from 2011 and 2012 Looking for free HTML/CSS templates that you can use to practice your skills or to convert a WordPress theme? You came to the right place! In this roundup, we have gathered 45 CSS templates from 2011 to present. We know that not everyone has the time to design and code, but there is definitely a growing need for visually appealing templates. How about we expedite the process?
3 Reasons Why You Can't Neglect Socializing in Person I’m a 30-year-old writer who works from home and thrives on the neat things you can do with technology. I’ve written books about smartphones and online social networks, and I’m reading things all day. But perhaps the most idea-generating part of my workweek is attending a knitting circle. Tracking the Right KPIs: The Media Industry Introduction Measuring social media metrics is important for understanding the performance of your respective Pages no matter what industry you are in. With advanced measurement reporting of social Pages, companies in markets throughout the world can identify business problems and resolve these problems from the valuable insights gained from analytical tools. However, the problems that companies face are vastly different from industry to industry.
Announcing the 2011 Mashable Awards Winners The votes are in and the results have been tabulated: After two months of nominations and voting by our community, Mashable is thrilled to announce the winners of the 2011 Mashable Awards! The fifth annual Mashable Awards honors the best in Mashable's core content areas: Social Media, Tech, Business and Entertainment. Presenting the winners of the 2011 Mashable Awards: