Enterprise Feedback Management and Customer Experience Management - Vovici - Vovici One of the biggest challenges facing organizations is to balance critical and—at times—conflicting business objectives: maximizing customer satisfaction and increasing revenue, while minimizing the cost of delivering an outstanding customer experience. Verint’s Voice of the Customer Analytics solution provides the tools needed to transform these seemingly divergent goals into complementary ones. Verint’s solution analyzes information from customer interactions regardless of the channel—calls from the call center, emails, chat, Tweets, surveys, etc. And because Voice of the Customer Analytics is on the same unified platform as Verint’s Workforce Optimization suite, insights can easily be driven to action without time-consuming or costly integrations that compromise your ability to quickly address issues as they arise.
Online Advertising Survey Companies Market research companies offering online surveys services for advertising research. Identify providers of surveys designed to obtain audience reaction to advertising communications in terms of visual, audio and graphic elements. The survey questionnaire is posted at specific online or website locations, and respondents visit the location to complete the questionnaire. 10 results are displayed in randomized alpha order, starting with "B", after featured listings. Telephone: 973-769-4725 Area: Far Hills , New Jersey Bonzo Video utilizes the latest technology of Social-Crowd-Advertising to reach the audience you desire via Free Apps and a Free online portal. Read more about Bonzo Video » Telephone: US: (866) 614-8047 (Toll free) Area: Bangalore, Karnataka , Borderless Access has over a decade's experience in providing online panel services in emerging markets. Read more about Borderless Access Panels Pvt Ltd » Telephone: (800) 819-3130 Area: Oakland , California Read more about CatalystMR »
ClickZ | Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. Headlines should be descriptive As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. 2. 3. 4. Social media. 5. Now, some of this comes down to quality.
SHS VIVEON: ING-DiBa ist die Bank mit dem besten Kundenmanagement München, 9. Mai 2012 – Die ING-DiBa gewinnt im Rahmen des Wettbewerbs Deutschlands Kundenchampions® 2012 den Sonderpreis „Beste Bank“. Unter den teilnehmenden Finanzdienstleistern überzeugte die ING-DiBa mit einer ausgeprägten Kundenorientierung und setzte sich in einem strengen, mehrstufigen Bewertungsprozess gegen die Konkurrenz durch. Der Sonderpreis für die kundenorientierteste Bank wurde von SHS VIVEON und forum! Marktforschung in diesem Jahr zum ersten Mal vergeben. „Im Zuge der Finanzkrise hat das Vertrauen der Kunden in ihre Banken gelitten. „Sowohl unsere Bewertung als auch die Einschätzung der Kunden haben gezeigt, dass Kundenorientierung bei der ING-DiBa fest in der Unternehmensphilosophie verankert ist. „Als größte Direktbank in Deutschland haben wir bei der ING-DiBa den Anspruch, jedem Kunden das Gefühl zu geben, dass er an diesem Tag der Erste ist. Die Verleihung des Sonderpreises „Beste Bank“ fand am Abend des 8.
Top 10 Market Research Companies Perceived to be Innovative (GRIT 2010 Sneak Peek) Our team of analysts are hard at work on preparing the the GreenBook Research Industry Trends Fall/Winter Report for publication. There is an incredible wealth of data to explore, and many of the findings are provocative (if not downright shocking!). We think you’re going to love what we’ve found out and the report should be available soon. The GreenBook Research Industry Trends study was fielded in December of 2010. Research professionals who participated in the study were recruited from various sources including the GreenBook member directory, direct email invitations to sponsor contact lists as well as open recruiting through several social media research groups and social sites. IP address duplication, time spent in survey etc. were tracked to help ensure quality of results. One of the areas we explored was the topic of innovation in market research. In total, over 170 companies were mentioned, although many of those were only reported once. Quite the list, huh? Like this:
Curious Consumers Begin Scanning QR Codes Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. As QR codes pop up in more places, awareness of them is growing, and many users seem to learn what they do before learning what they are called. Chadwick Martin Bailey found that while just 21% of internet users surveyed had heard of QR codes before, more than four in five knew one when they saw one. QR codes are becoming hard to miss, even for those without a smartphone. Data from mobile marketing firm Nellymoser indicates that well over 90% of the top 100 magazines in the US have featured at least one mobile barcode since May 2011; as recently as November 2010, just 9% had. These results may give marketers pause. Corporate subscribers have access to all eMarketer analyst reports, articles, data and more.
On technology: Learn from your customers with Google Consumer Surveys Earlier this year Google launched Consumer Surveys, a service allowing business owners and individuals to survey a targeted audience. This is an incredibly useful tool for businesses wanting to gauge customer satisfaction and preference. Here's how it works: Using a very clean interface, you begin by defining who should answer your survey question(s). Your survey can be a single question or can consist of multiple questions. Once your survey is complete, it will start appearing on websites throughout the Internet. Unlike most other Google products, this service is not free. This service can be very useful for a company launching a new product or for a company developing a brand for itself. There are many other survey services such as Survey Monkey, Constant Contact and Checkbox; however, Google's advantage is its extremely low prices and large sample audience. Visit Google Consumer Surveys at
Consumer Insight from Panel Research | PAI Blog If knowledge is power, than survey data analysis may be one of the most powerful weapons for marketers and market research groups. Whether we’re talking about social or consumer market research, doing this work through the use of panels really helps cull the field and find out what people are thinking, feeling, and how they would react to decisions and product launches from different groups. But what is panel research? When companies want to gather consumer insight around new product designs, branding, marketing messaging, etc., they will often engage in panel research. When selecting participants, companies can choose between standing & custom panels. Panel research can be conveniently conducted online. Panel research is a great way to gather survey data, but the information is only as good as the individuals handling it.
Is There a Problem with Facebook Advertising? Facebook has received a healthy amount of criticism for its platform’s failure to generate returns on paid advertisements. Part of the problem might be on the brand side, though, with advertisers concentrating too hard on direct-response metrics like conversions instead of long-term awareness and engagement KPIs. Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. This stat may baffle marketers, given the amount and frequency of Facebook usage—and the clear evidence that consumers do engage with brands there. “There is a lot of churn in the amount of impressions served, just because users are moving from page to page quite frequently,” Warren said in a May 11, 2012, interview with eMarketer.
Social Commerce Technologies | Product Reviews & Customer Reviews Software Benefits and Concerns of Panels | Market Research Agency in Syracuse, NY « The Research Bunker September 29, 2010 by George K. As a marketing research agency serving Syracuse NY, Central NY and Upstate NY, RMS continues to build a regional panel of respondents, which you can join by clicking here. A market research panel is a group of recruited survey respondents who have agreed to take part in surveys and/or other market research. They have usually shared an extensive amount of information about themselves and their households, which can be used for appropriate sample selection. However, with any type of market research modality in Syracuse NY, or anywhere else for that matter – there are always some pros and cons. Benefits of Market Research Panels Accessibility – a prearranged target group of people willing to help you.Promptness of Fieldwork – a combination of online research with opt-ins leads to speedy data collection.Targeted Focus – in most cases, panels are created around interest/purchasing around specific products or services. Concerns of Market Research Panels Like this:
Does Social Media Marketing Really Work? [INFOGRAPHIC] From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing. But does it really work? Brands and businesses are certainly making a stronger push than ever on social media, which makes sense — that's where the people are. Facebook marketing company Pagemodo recently pulled research from sources around the web to produce the infographic below, looking at just how much faith marketers have in social media. Sixty-four percent of business owners say social media marketing is a promising tactic and they believe it provides returns — but they aren't willing to go all in with it just yet and favor a more cautious approach. How do marketers and entrepreneurs measure whether social media marketing pays off? Check out the infographic below for more on how much faith businesses put in social media as a marketing tool, and for tips on additional ways to maximize results and measure influence. Thumbnail image via iStockphoto, courtneyk
NPS® Opinion Mining Market Intelligence from unstructured Voice of Customer Here is a copy of our latest press release. Amplified Analytics launches NPS® capabilities for unstructured Voice of Customer content analysis. The leading provider of Market Intelligence extracted from aggregated, unstructured Voice of Customer introduces new capabilities for enhancement of its business clients’ NPS® (Net Promoter Score) programs. NPS, Net Promoter and Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld. Richmond, CA – (date) – Amplified Analytics, a leader in the field of Customer Experience Opinion Mining, announced today the launch of a first of its kind application that measures Customer Satisfaction without use of traditional survey methods. Apart from reducing cost and time turnaround of processing their own Vice of Customer content, Amplified Analytics clients report additional benefits of this approach: About Amplified Analytics