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5 Social Media Monitoring Tools to Simplify Your Marketing

5 Social Media Monitoring Tools to Simplify Your Marketing
Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal. In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. What Does Your Business Need to Measure? The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. It's important to determine what you want to measure. These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. Some of the more popular metrics are outlined below: Reach. What’s Your Budget? Do you have the internal resources to sort, monitor and manage all of that data? Ask More Key Questions Spredfast

26 Ways to Use Visuals in Your Social Media Marketing Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy? Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy . #1: Add Text to Your Photos Do you want to get more mileage out of the photos you share on your social sites? Adding text to a photo can help you get your message across faster. Add text to images to heighten the message. Do you want to find some easy tools to include text in the photos you share on social media? #2: Break Through the Clutter There’s a lot of content out there vying for our attention. Visuals will help break through the clutter. Consider varying the types of content you share on your social channels and be sure to include photos and other forms of visual content to keep your readers interested. Step 1 :

Browser Plugin Getting Started Blog Login continue to campalyst.com See Referring Tweets Inside Google Analytics 1 Install FREE Campalyst Chrome Extension 2 Login to Google Analytics and add Custom Dashboard 3 See the tweets that refer traffic to your website! Need More? Go Pro! See referring tweets for any time period with Custom Dashboard Get complimentary Custom Google Analytics Report for more in-depth analysis Get envious looks from your social media counterparts! This service is powered by Campalyst We search for all tweets that were published after plugin installation and we will also find most of the tweets that were published up to a week before the installation. Announcing Fresh Web Explorer Have you ever wished you had an easy way to track all of your links, social mentions, and web citations in one place? If so, you're going to like the latest addition to your SEOmoz PRO account. Today, we are releasing a new beta product to our PRO subscribers: Fresh Web Explorer. One of the most challenging tasks as an online marketer is keeping track of all the latest blogs, forums, and news sites on the web that mention your brand or site. We built Fresh Web Explorer to provide an easier way to give you a fast, comprehensive look at the latest mentions of and links to your content across the web. What's different about Fresh Web Explorer? Fresh Web Explorer (FWE) functions a lot like Open Site Explorer, so the interface will be familiar to OSE users. FWE is powered by our Freshscape Index, which is a 30 day index of 4.3 million feeds (and counting). Feed Authority directly measures the importance of any feed on a scale of 1-100. Smooth Operator Export FWE data to customize your reports

9 Wordpress Plugins You Just Can't Miss for Your Blog 122 Flares Twitter 45 Facebook 35 Google+ 14 Buffer 6 Pin It Share 16 LinkedIn 6 inShare6 Email -- Email to a friend 122 Flares × WordPress is by far one of the most popular blog management systems. To extend its functionality, you will need to located and install various plugins. With thousands of plugins available in the WordPress directory, this task seems pretty challenging. WordPress SEO by Yoast This is by far the most superior WordPress SEO plugin and I highly recommend it to anyone using this CMS. Once you publish your content, the plugin will analyze it for your focus keyword and give you list with very good recommendations including use the keyword in the image ALT tags, keyword usage on the page, titles, sub-titles and other elements of the website. WP Super Cache I know that there are many other quite useful caching plugins, but the WP Super Cache is, at least according to my experience, the most lightweight caching plugin there is. Advanced Social Widget – MailChimp Edition

Mobile Marketing Companies | SUMOTEXT 25 Killer Combos for Google's Site: Operator There’s an app for everything – the problem is that we’re so busy chasing the newest shiny toy that we rarely stop to learn to use simple tools well. As a technical SEO, one of the tools I seem to never stop finding new uses for is the site: operator. I recently devoted a few slides to it in my BlueGlassX presentation, but I realized that those 5 minutes were just a tiny slice of all of the uses I’ve found over the years. People often complain that site:, by itself, is inaccurate (I’ll talk about that more at the end of the post), but the magic is in the combination of site: with other query operators. 1. site:example.com Ok, this one’s not really a combination, but let’s start with the basics. Each combo in this post will have a clickable example (see below). You’ll end up with two bits of information: (1) the actual list of pages in the index, and (2) the count of those pages (circled in purple below): 2. site:example.com/folder 3. site:sub.example.com 4. site:example.com inurl:www 21.

78 Tools for Writing and Previewing Markdown Markdown is a text-based markup language created by John Gruber in 2004 as a way to write in an easy-to-read format that can be converted into HTML. It uses a very simple formatting syntax of familiar punctuation and characters, which makes writing content for the web a faster and more intuitive experience. As Markdown grows in popularity, new tools and applications have sprung up to cater to writing, converting and previewing the markup language. From tutorials, WordPress plugins and books to dedicated Markdown Service Tools for OS X, there is a wealth of excellent resources available. This post concentrates on 78 of the best tools and applications for writing and previewing Markdown, including resources for Windows, Mac OS X, iOS and the web. Are there any Markdown tools we may have missed? 1. Markable is a powerful online Markdown editor, with syntax highlighting, auto indent and unindent, current line highlighting, and line numbers. 2. 3. 4. 5. 6. 7. iA Writer 8. 9. 10. 11. 12. 13.

Interactive Infographics | NowSourcing.Com Interactive Infographics If a picture is worth a thousand words, why stop there? When you’re serious about your content marketing initiative and have already done infogarphics as part of your marketing mix, it’s time to bring things to the next level. NowSourcing can provide you with a host of services to bring your content game to the next level: Interactive infographics: Too many infographics out there getting lost in the crowd? We also offer animated gif infographics which spice up the infographic 2-D scene. Click the images below to see the animated versions Want more?

5 Ways to Freshen Up Your Social Profiles When was the last time you updated your social media profiles? Are they starting to feel drab or dated? Your social profiles may be in dire need of a refresh! And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing? With recent changes to major platforms, you may be missing out on using some of the cool new options. To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas. #1: Optimize Your Google+ Profile for the Platform’s New Design Google+ social profiles were recently redesigned. The new Google+ design features 1, 2 or 3 columns of content, depending on the device being used. Here are a few tweaks you can make to spice up your new Google+ profile. Add a new high-resolution cover image. Add larger media to the items you post. Here’s an example from HubSpot: This image demonstrates what a full-width card looks like in the new Google+. Your Turn

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