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Social Media Case Studies

Social Media Case Studies
Related:  Marketing for Social Media

5 Questions You Need to Ask Yourself When Creating a Social Media Report Template Social media is not a band-aid approach for the brands you work with and for. Strategy, tactics, objectives, and reporting are specific to the client and their particular needs, and which outcomes are most relevant to goals presented. However, you can base your reporting off of five simple questions and cultivate to specific cases. In elementary school, many of us were taught the 5 Ws of the introduction paragraph — all items that needed to be addressed at the start of any paper. The 5 Ws are: Who, What, Where, When and Why. These serve as a solid foundation of questions you should automatically ask when creating a reporting template. Every brand and C-Suite wants to see results and proof of those results. Your brand and company should determine the capacity and resources necessary before asking these questions and throughout implementation. 1. Tone, semantics, and the way information is presented play an integral role in the beginning stages of reporting. 2. 3. 4. 5. Let’s chat.

Get pretty much anything done by awesome people The Six Pillars of Influence Everyone is talking about influence, so I added my perspective (based on personal experience) in my latest contribution to the Harvard Business Review. In the article, I lay out six critical "pillars" (not to be confused with metrics) which I find are significant factors when analyzing influence from both a traditional and digital perspective. They are: Reach:The most obvious, this relates to the size and potency of an individuals "social graph", or if you are looking at it from a traditional perspective it's the "platform" and individual has which helps them be heard. Proximity:This is likely overlooked with the exception of those who study network dynamics. Expertise:Perceived expertise in topics or subject matter establishes influence as well though is difficulty to pin down and measure. Credibility:Established by the activities of individuals through their thoughts, actions and what they generate.

9 Ways to Measure Your Brand's Social Media Health Jacqueline Zenn is the Director of Social Media Strategy at SociaLogic, a social media marketing firm. Prior to joining SociaLogic, she worked at several leading interactive agencies creating and executing digital strategies. Follow her @jazspin. Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. Here are nine key performance indicators and explanations for why they might matter to your brand. 1. Why You Should Care: Your Share of Voice can be a good indicator of the consumer awareness of your brand as compared to your competitive set. 2. Why You Should Care: If this number isn’t growing, your campaign probably isn’t working. 3. Why You Should Care: You can push out all the content in the world, but if no one cares to reply or discuss then what’s the point? 4. 5. Why You Should Care: Although P.T. 6. 7. 8. 9. Image courtesy of iStockphoto, pressureUSA

Topsy - Real-time search for the social web With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions Drag right from the Home screen to show Search and get Siri Suggestions. Get Siri Suggestions Siri Suggestions include apps and contacts that you might be interested in. You can use Siri Suggestions with iPhone 5 and later, iPad Pro, iPad (4th generation) and later, iPad mini (2nd generation) and later, and iPod touch (6th generation). Change search settings Go to Settings > General > Spotlight Search. From here, you can turn Siri Suggestions on or off and choose which apps to include in your searches. If you don’t want Siri or Spotlight to suggest nearby locations, go to Settings > Privacy > Location Services. Last Modified:

PRSA’s New PR Definition – 3 possibles By Sally Falkow A few months ago when PRSA announced that it was engaging the PR community in an ‘open and collaborative effort’ to modernize the definition of PR, there was a spate of posts from PR people. Many applauded the crowd sourcing approach, but there were also detractors. As with any such effort, there’s always the risk that individuals or groups with zero, limited or even slanted knowledge of public relations will chime in. Edward Bernays, father of PR, defined PR as: A management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance. Here are three possible definitions PRSA published this week: What do you think of these definitions? There is no doubt that we have new media and new tools.

Social Media Benchmarking Template: how to help a client plan their strategy Posted on Sun, 14 Feb 2010 by Jonathan Briggs We have decided to publish our Social Media Benchmarking Template to engage both clients and other digital agencies in helping us decide the essential components of a digital strategy. We are helping many clients with their digital strategy and that includes social media and social marketing: Twitter, Facebook, YouTube, Email and blogging. At the OTHER media we believe that this must be an integrated conversation that involves the whole customer journey from social to their site and back to social. Putting this part of their strategy out to independent agencies has caused many organisations to lose the joined up thinking that an effective digital strategy needs. Here is the Social Media Benchmarking Template (71 KB) for you to download and use. It is a work in progress and we would love comments from other agencies or from clients and prospects. In the template (10 pages) we include the following:

Press - coverage and press releases | Skimlinks Inbound Marketing: Social media strategy planning tool “Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.” – John Kotter, professor, Harvard Business School Are you a true marketing leader? Does your marketing department have a well thought-out strategy with clear marching orders? Have you set the strategy for your social media marketing? Developing an effective and methodical social marketing strategy was the most frustrating challenge to social marketing effectiveness, according to the Marketing Sherpa 2011 Social Marketing Benchmark Report. And for good reason. Social media has democratized the means of communication. Social media strategy planning tool Of course, that doesn’t mean that creating an effective social media strategy is impossible. If you don’t know where you’re trying to get and what you need to do to get there, then why even bother? click to enlarge

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