Social Business: Where It's Been & Where It's Going "Chasing the past, I stumbled into the future". - T A Sachs I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It's natural to want to move to the next thing—but I'm convinced that today we are largely still talking about the "social media" era. Digital: The Interactive RevolutionWhen I entered the workplace—the world was already in the process of going digital. Digital Media: Information Goes OnlineThe second wave of the digital revolution began to gain steam as the internet became move pervasive. *eBay is an Edelman client
DO IT - A Simple Creativity Process - Creativity Techniques from MindTools A Simple Process for Creativity Follow this 4-step process. © iStockphoto/3dbrained DO IT is a process for creativity. Techniques outlined earlier in this chapter focus on specific aspects of creative thinking. DO IT bundles them together, and introduces formal methods of problem definition and evaluation. These help you to get the best out of the creativity techniques. DO IT is an acronym that stands for: D – Define problem.O – Open mind and apply creative techniques.I – Identify best solution.T – Transform. These stages are explained in more detail below: 1. This section concentrates on analyzing the problem to ensure that the correct question is being asked. Check that you are tackling the problem, not the symptoms of the problem. 2. Once you know the problem that you want to solve, you are ready to start generating possible solutions. At this stage of DO IT we are not interested in evaluating ideas. 3. Only at this stage do you select the best of the ideas you have generated. 4. Key Points
Twitter Professors: 18 People to Follow for a Real Time Education Lon S. Cohen is a writer and social media strategist. He is @obilon on Twitter. Never before in history has it been easier to glean from the knowledge of others who will give it away to you for free. It’s equivalent to getting higher education. I’m talking about Masters level stuff. Many of them don’t even know it and that’s the beauty. 1) RT really smart stuff from the people they follow saving me from sifting through even more of a stream of Tweets.2) Have insightful Tweets in and of themselves (not just links).3) Inspire me to engage in conversation with them or with others.4) Write really great articles/blog posts on subjects I want to learn about or point to interesting articles I would never have read otherwise.5) Expand my world experience through their stream of Tweets. Usually, it’s a combination of many things and there is no way to quantify it, there’s no real formula and there’s no one particular Tweet that I can pull from to summarize their contributions. Christopher Penn
World Changing Ideas: 20 Ways to Build a Cleaner, Healthier, Smarter World What would happen if solar panels were free? What if it were possible to know everything about the world—not the Internet, but the living, physical world—in real time? What if doctors could forecast a disease years before it strikes? This is the promise of the World Changing Idea: a vision so simple yet so ambitious that its full impact is impossible to predict. Scientific American’s editorial and advisory boards have chosen projects in five general categories—Energy, Transportation, Environment, Electronics and Robotics, and Health and Medicine—that highlight the power of science and technology to improve the world. Some are in use now; others are emerging from the lab. The No-Money-Down Solar Plan Select an option below: Customer Sign In *You must have purchased this issue or have a qualifying subscription to access this content
Twenty Rules of Thumb for Creativity Twenty Rules of Thumb for Creativity 1. The best way to get great ideas is to get lots of ideas and throw the bad ones away. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. If you have some other rules of thumb for creativity, Send them to me e-mail Return to Tools Page here. 7 Sites Every Marketer Should Keep An Eye On | MarketingHackz Although we would like to cover everything on marketing, it’s not possible. We wish we could become your one stop marketing resource with live updates on industry news and insightful articles each day. We know how bad we wish it to happen but we also know that we are limited. We would like to take this opportunity to share with you some of the marketing sites/blog that we visit regularly to keep our marketing hunger satisfied. Let’s get started with the list, Brandweek :This site covers news and information about the U.S. marketing industry and focuses on the brand activation process. ClickZ Network : This is the largest resource of interactive marketing news, information, opinion, research, and reference in the world, both online and offline. There are a lot more marketing sites that we all need to keep any eye on to increase our knowledge in marketing.
Six Ideas That Will Change the World The Next Plastic Plastic has changed little since its heyday in the 1960s. It's still ubiquitous, oil based, and dirty as hell for the environment. Makes you wonder what we've been doing all these years. For one thing, not listening enough to chemist Geoffrey Coates. The key is limonene, a citrusy-smelling chemical compound made from orange rinds that when oxidized and mixed with carbon dioxide and a catalyst can be turned into a solid plastic. Since 1999, when Coates and his colleagues first began experimenting with limonene, they've discovered a number of other natural materials, such as pine trees and soybeans, that can be manipulated into biodegradable polymers as well. While Coates's natural polymers are more expensive to produce than most current plastics, he stresses that this isn't just another radical innovation that will never make it out of the lab. --Doug Cantor
Lesson 19 — Enhancing Creativity « Wisdom 101 Being deeply involved in creative activity is one of the most enjoyable experiences we human beings can have. What’s more, it allows us to put something back into the pot of life, to give something of value to others. For many people, though, creativity seems mysterious and out of reach — a gift given to some people and not to others. The truth is that it is not a rare gift, but a quite understandable process — one that any of us can use to enhance our enjoyment of life. Different writers have different views about what creativity is, and about how the creative process works. One is production-related creativity: the production of something novel or unique that has value.The other is discovery-related creativity: the discovery, through human insight, of some new fact, law, or feature of the world. By production-related creativity I don’t mean just novel inventions and product designs, though that is part of it. Discovery-related creativity is a little harder to pin down. Preparation.
Hobbies | How To Do Things.com If you're like many people, you're always on the hunt for new and exciting ways to spend your free time. Learn about hobbies that might interest you: whether it's playing poker or making photo memory quilts, we have authoritative guides that will help you get started with your new hobby. Get your family and friends involved with a wide variety of board games and card games! Some of the most popular hobbies are crafts. While you're expressing your creative side, why not learn a musical instrument like guitar or piano? Finally, what about embracing your inner science geek?
StartupAgents | Startup Jobs, Startup Talent, Startup Companies 7 Ways To Stimulate Your Capacity For Creativity A Frenchman walks into a bar with a duck on his head, and the bartender asks, “Hey, where’d you get that?” So the duck says “I got it in Paris, they’ve got millions of ’em there.” Jokes like this one are funny because the punch line just doesn’t fit with the “context” of the setup. Human beings are constantly observing the environment in order to make mental predictions for what will happen next, given the context of their observations. But context is also a key to innovation. Your most creative insights are almost always the result of taking an idea that works in one domain and applying it to another. Innovation thrives on context violations and exaptation. You become more creative when you violate the context of your own expectations. •Move to a different apartment, or a different office location, or a different job. [Image: Flickr user lanceadkins]
Self-editing and proofreading Even professional proofreaders miss things! I used to cringe for days over mistakes until I realised if I continued cringing, I’d end up permanently stooped. That’s not to say I like mistakes, I don’t. But we’re just human. Most of our clients forgive us our occasional lapses. In these cases, your grammatical mistakes and typos matter. Ouch. “ If you edit your work straight after you’ve finished writing, you don’t see it clearly. ” So how can we make our final copy as good as it’s going to get? 1. 2. Want more articles like this? 3. once for meaning (Is it clear?) I realise this is a bit over-the-top, but I want to stress that one quick read-through is not enough and you edit more thoroughly if you look for different things on separate readings. 4. sentences - are they too long? 5. 6. 7. With self-editing and proofreading, you may even pick up that rogue apostrophe.