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Cognos Consumer Insight - Features and benefits

Cognos Consumer Insight - Features and benefits
IBM Marketplace — Tap into expertise and bring ideas to life with hundreds offerings from IBM and Business Partner Buying online is for you! Both new and existing IBM business customers can buy software online. If you're an existing Passport Advantage customer, you'll see your volume pricing after you sign in. Passport Advantage IBM Paying is easy. Downloading is fast & easy. And don't worry, if you can't download right away, there'll also be a download link in your order confirmation email. We're here for you. More than 30 countries (in more than 20 languages) can buy IBM software online. Software online Catalog for all countries Related:  Dades mercat i recerca (online)

MegaUpload Alternatives See Surge in Traffic After Shutdown After losing access to their favorite file-hosting service last week, millions of former MegaUpload users have fled to the many alternatives available. Filefactory, Depositfiles and many of the other top cyberlockers have seen an unprecedented surge in traffic in recent days, showing that people haven't stopped sharing even though the authorities have closed one of the main players in the business. With a self-proclaimed 50 million users a day, MegaUpload was one of the largest file-hosting sites on the Internet. Last week the feds shut down the popular site accusing its founder and six others of money-laundering and several copyright related crimes. The big question is, where do these millions of people go now? The RIAA hopes that the people who used MegaUpload to share copyrighted music are turning to iTunes, but this is not the case for everyone. The graph below shows a sharp increase in traffic for four popular MegaUpload ‘replacements’ since last week.

Partenariats technologiques : convergence e-marketing & webanalytics AT Internet développe son réseau de partenaires technologiques par la mise en place d’interconnexions avec d’autres plateformes de eMarketing et de Business Intelligence, pour favoriser la convergence des données clients. En mutualisant l’ensemble des données de leurs prestataires avec celles collectées par les solutions du Digital WorkSpace, les clients d’AT Internet disposent d’informations croisées et enrichies sur leurs propres clients et prospects. Vision globale : centralisez l’information dans le Digital WorkSpace pour faciliter l’analyse.Meilleur rendement : réduisez vos investissements en temps et en ressources via la connexion des solutions AT Internet avec tout type de plateformes.Marquage a minima : rationalisez les coûts opérationnels avec un marquage unique et simplifié.Données valorisées : consolidez l’ensemble des données marketing grâce à des analyses spécifiques et contextualisées. Second Screen Affiliation Adservers / Retargeting Emailers Multitouch analytics MV Testing

Here's How People Look at Your Facebook Profile -- Literally When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks. The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. It's not a perfect study. Profile pictures matter. Take a gander at the results of the study in the gallery below, and let us know your own observations in the comments.

Customer Analytics | Big Data Analytics, Strategic Analytics Alteryx allows you to unify customer data from all channels and systems in a single analytic workflow, and easily enrich it with integrated demographic, firmographic, segmentation, and geo-spatial data. Powerful data mining and predictive analytics tools allow you to: Anticipate customer behavior so you can drive repeatable businessTarget prospects with similar attributes as customers with hyper-local messagingDrive significant improvements in marketing campaign effectiveness, customer retention, operational efficiency, and brand loyalty Alteryx supports world-class customer analytics programs for companies as diverse as Ford Motor Company, Time Warner Cable Media, and VF Corp. Learn more about how Alteryx can help you use analytics to create stronger, longer lasting relationships with your customers.

A Day In the Life On The Internet I think all of us spend an unhealthy amount of time on the Internet, but that’s what makes it awesome. A bottle of bourbon and three grande meals from Taco Bell taught us the joys of things that are bad for us years ago. Now that the Internet has taken over, it would be interesting to see just how much time we spend on this wonderful invention of the gods. Worry not, dear reader, as we have all those statistics right here. MBAOnline has created this handy infographic compiling the insane amount of time we spend on the Internet. As for our social networking obsession, 174 million people visit Facebook a day. As for videos, 864,000 hours of YouTube videos are uploaded to the Internet every day. What may be a topic close to many Internet users’ hearts, the average Netizen spends 14.6 minutes watching porn. All these and other stats are collected below to make us all feel bad about how much time we’re wasting online. Created by: MBA Online A Day In the Life On The Internet

Analyze » Anametrix The Anametrix platform supports analyses on varied types of data, including: Client-Specific Data – This includes metrics such as average revenue per order, average revenue per customer and number of items in a cart. Data can be aggregated in many ways, such as by demographic characteristics, location and time of purchase. Analyzing data with Anametrix is both powerful and easy. Segment and filter granular data stored in Anametrix Analyze data from visitor behavior across channels Sessionize granular data to understand visitor behavior Connect to industry-standard analytics frameworks for deep analysis Use predictive analytics to forecast results, optimize marketing mix and meet business goals. Ad hoc Reporting Ad hoc reporting is readily available throughout the Anametrix interface and can be accessed either through the platform or Anametrix for Excel, our patent pending Excel add-in. Drill-Down Ability Path and Funnel Analysis Anametrix supports several path-analysis functions including:

The Top 20 Most Expensive Keywords in Google AdWords Advertising The Most Expensive PPC Keywords How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers. Want to learn more about how Google advertising works? Top 10 Most Expensive Google Keywords The Top 10 Most Expensive Keywords are: InsuranceLoansMortgageAttorneyCreditLawyerDonateDegreeHostingClaim You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The next ten most expensive keywords complete our total list, resulting the top 20 most expensive AdWords keywords: Conference CallTradingSoftwareRecoveryTransferGas/ElectricityClassesRehabTreatmentCord Blood

Analytics | Eulerian Technologies Eulerian Analytics Eulerian Analytics vous permet de mesurer avec précision et en profondeur la performance de votre site et de vos opérations de création de trafic en temps réel : canaux d’acquisition online et offline, tunnel de conversion sur le site, parcours client… Avec Eulerian Analytics, vous vous réappropriez vos données pour améliorer les performances et les budgets attribués à votre e-marketing. Simplification de la mesure Collecte, centralisation, déduplication et structuration des données venant de l’ensemble des canaux marketing en temps réel. Visualisation en temps réel Vue globale et détaillée sur tous les indicateurs de performances de vos campagnes marketing online et offline. Contrôle et multi-vues Visualisation des résultats de vos campagnes sous plusieurs angles, personnalisation des règles d’attribution, arbitrage efficace et cohérent des budgets. Optimisation des facteurs de conversion Identification des vecteurs de performance et Les de la solution Qualité de la collecte

Informe sobre las apps en España 2013. Así usamos las apps… 22 millones de españoles abrimos, cerrramos y usamos apps cada día. Además nos descargamos a diario cuatro millones de apps. En España parece que cada vez nos gusta más esta tecnología y los datos se duplican respecto al año pasado. En The App Date hemos recogido datos y os presentamos nuestro informe anual sobre el estado de las apps en España. 22 millones de españoles son usuarios activos de apps y cada día descargan cuatro millones de aplicaciones para móviles, tabletas y televisores. Estos datos son parte del tercer ‘Informe sobre las apps en España’ que cada año realizamos The App Date y que recoge las tendencias en el uso de aplicaciones en nuestro páis así como las apps hechas en España con mayor impacto internacional. Los datos del estudio, con el que colabora Microsoft, confirman que España es el país europeo con una mayor penetración de smartphones y tabletas y cuenta con 22 millones de personas que cada día usan al menos una aplicación. Quién y cómo No sin mi smartphone

En EEUU, el consumo de vídeo en streaming continúa aumentado mientras el uso de la televisión se reduce No podemos negar que desde hace un tiempo, son muchos los usuarios de Internet que prefieren acceder a sus películas y series favoritas gracias a los múltiples servicios de streaming de vídeo existentes en la actualidad, dejando a un margen a la televisión. A pesar de que servicios como Netflix no han acabado con la televisión tal y como la conocemos, sí que han permitido que los usuarios puedan disfrutar de una mayor oferta de contenidos y precios, algo que parece estar teniendo una buena acogida. De hecho, tal y como afirma un informe llevado a cabo por Nielsen, la reproducción de contenido en streaming ha aumentado un 60% en el último trimestre, una cifra que contrasta con la reducción del 4% en el mismo periodo en cuanto al uso de la televisión. El informe recoge también la preocupación de las distintas cadenas de televisión, que trimestre tras trimestre van viendo cómo se reduce el número de espectadores. Fuente: WST | Nielsen | Imagen: Son of Groucho, en Flickr.

Netflix spurring others’ D2C launches October 27, 2015 The traditional TV channels business is entering a period of flux, according to new analysis from critical information and insight source IHS. “The core concept of the channel is fragmenting, as audience behaviour is changing and broadcasters are adapting to meet evolving viewer needs,” said Ted Hall, research director at IHS Technology. “The traditional linear channel will be around for a long time to come, but it will become increasingly marginalised by a plethora of online services, from catch-up TV to TV Everywhere, pay-TV channels’ streaming offerings and YouTube multi-channel networks.” Traditional channels circumvent established distributor partners Direct to Consumer (D2C) offerings are emerging as key new services for traditional channels. Spectre of Netflix – 100 million subscribers by 2018 The growing popularity of Netflix is a major factor spurring channels’ D2C launches. In 2018, Netflix will pass 100 million subscribers worldwide according to IHS Technology.

Global Digital Overview Social media use continues to grow too, with global users reaching 4.70 billion in July 2022. That’s equal to 59.0 percent of all the people on Earth, and indicates that almost 94 percent of internet users now use social media every month. The number of social media users around the world has increased by just over 5 percent over the past 12 months. 227 million new users joined social media between July 2021 and July 2022, equating to growth of more than 620,000 new users every day. For context, that means social media users are currently growing at a rate of more than 7 new users every single second. Social media growth rates have slowed over recent months compared with the growth rates that we saw during COVID-19 lockdowns, with the global user total only increasing by 1.0 percent between April and June 2022. Continued growth in mobile use is helping to fuel these increases in digital adoption and activity.

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