All Bets Are Off Productions
Last year, when Adobe announced a subscription-only model and that, as a result, customers would thus no longer be able to (maintain the illusion that they could) outright buy and own their software for eternity, there was a lot of hullabaloo. At that time, I did my research on both sides of the issue, and did my best to present a clear and objective understanding of the situation in two blog posts, HERE and HERE. I’m going to address one question that came up, to see how Adobe is handling it: With customers locked into a subscription, what’s to make them keep their promise of feature rich updates? To me, the answer to that question is pretty self-evident: if time went on and Adobe didn’t keep to its word, people would very quickly see that, talk about it and Adobe would look really bad – along with that, new and long-time users would not sign up for the cloud. Well, time has gone on – So where are we today?