E-réputation : Management reputation web en ligne - E-reputation internet entreprise 48 Free Social Media Monitoring Tools Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. I have collected 48 free social media monitoring tools. Group A Seesmic Twitter account: seesmic Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. HootSuit Twitter account: HootSuite Monitor and post to multiple social networks, including Facebook and Twitter. PostRank Twitter account: postrank Postrank has two tools. Social Mention Twitter account: socialmention Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. SocialPointer SocialSeek Twazzup TwitterCounter Group B CoTweet
Sentiment Analysis Symposium 5 Ways To Use Google Analytics for Your UX Research photo : Joelk75 As users visit your website while you sleep, do you ever get a slight gnawing feeling – like you’ve left a small child alone while you went for milk? Let’s face it – you really have no idea how they’re behaving. Are they wandering lost? Are they stuck somewhere? That’s how I feel sometimes. I’m part of the Dragdis build team, a tool designed specifically to help creative professionals collect and organize their inspirations. We like to say “Your path has to have flow” The truth is, no matter how well-researched your UX decisions may be, it’s impossible to predict all possible use cases. Furthermore, if you’re involved with a startup, your goal is to close that feedback loop for Lean UX as rapidly as you can. So, in this article I will cover basics how to get feedback (statistical data) about your UX from the moment you roll out your design. Why Google Analytics (GA) Here’s why we ultimately selected GA as our main UX research tool: Of course, GA can’t do everything. 1. 2. 3.
e-reputation :Créer un tableau de bord de réputation :cas pratique.L'exemple de RyanAir. Créer un tableau de bord e-reputation:cas pratique. L’exemple de RyanAir. Le 18/02/2011 L’un des outils privilégiés de la Business Intelligence est le tableau de bord décisionnel, permettant de visualiser en un coup d’œil les principaux indicateurs, articles et analyses nécessaires au management quotidien. En Gestion de l’e-réputation, c’est la même chose ! Voici un cas pratique de constitution d’un tableau de bord d’e-réputation à travers l’exemple de la compagnie aérienne RyanAir via le logiciel d’e-réputation Digimind. Ce cas (17 pages- Téléchargement gratuit) expose ainsi quelques fonctionnalités de la plateforme Digimind dédiée à la gestion de l’e-réputation (monitoring, analyse, collaboration, diffusion). Télécharger : "Créer un Tableau de bord e-réputation-cas pratique"" Tous ces graphiques sont générés en temps réel. > Voir aussi : Schéma de propagation d’un buzz sur le web social. Retrouvez aussi les Livres Blanc e-réputation : Sur l’e-réputation : > Retrouvez aussi Digimind :
Social Media Monitoring and Engagement - Beevolve Sentiment Analysis Symposium Adrienne Andrew is a researcher at intersection of Human-Computer Interaction and Ubiquitous Computing. She is interested in building technology to help people live better lives, which includes understanding the context of an experience. She spent years as a Research Scientist at Pacific Northwest National Laboratory, where she used context from heterogeneous media sources to interpret text. Her approach to the design and evaluation of technologies has a strong basis in understanding and incorporating psychological theories of thought, learning, motivation and behavior, and in particular how they apply to monitoring health behaviors. Adrienne is currently a scientist at A.R.O., Inc., a Seattle-based startup.
Know the Difference Between Your Data and Your Metrics How many views make a YouTube video a success? How about 1.5 million? That’s how many views a video our organization, DoSomething.org, posted in 2011 got. It featured some well-known YouTube celebrities, who asked young people to donate their used sports equipment to youth in need. It was twice as popular as any video Dosomething.org had posted to date. Zero donations. What happened? You can’t pick your data, but you must pick your metrics. Take baseball. Keep in mind that all metrics are proxies for what ultimately matters (in the case of baseball, a combination of championships and profitability), but some are better than others. Organizations become their metrics. Metrics are what you measure. The same happens in workplaces. In the business world, we talk about the difference between vanity metrics and meaningful metrics. Metrics are only valuable if you can manage to them. Good metrics have three key attributes: their data are consistent, cheap, and quick to collect.
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