background preloader

Forget The Mission Statement. What's Your Mission Question?

Forget The Mission Statement. What's Your Mission Question?
In a previous article, I shared five questions that today’s forward-thinking companies should be asking, based on input from top business consultants. This second installment, on the same theme, presents five more questions--but with a specific focus this time. These are questions that zero in on the mission and higher purpose of a company. Think of them as “mission questions.” Most companies, of course, articulate their missions by way of formal “statements.” Questions, on the other hand, can provide a reality check on whether or not a business is staying true to what it stands for and aims to achieve. 1. Over time, companies can lose sight of what they first set out to do. But what helps guide the company at all times is the knowledge that “we arose out of our love of nature and the wilderness,” as Sheahan puts it. 2. 3. As Peer Insight’s Tim Ogilvie observes, being true to a mission or cause often requires making tough decisions. 4. 5. [ILLUSTRATIONS: Questions via Shutterstock]

Want to Start a Company? 5 Questions to Know You're Ready I teach undergraduate and graduate students at Babson College (ranked tops in Entrepreneurship by US News and World Report 19 years in a row). Every semester students meet with me and ask whether they should start a company now or wait. If you are trying to decide whether to start a company, my response to them may be of interest. My general advice is that students should work 10 years before they start companies because that gives them industry knowledge, contacts, and confidence. But you may already have all that. Here are the five questions you can ask yourself to know whether you are ready to start-up. 1. Investors like to place their capital into markets that are currently tiny but are growing very fast. No doubt, Google investors are glad they put capital into Brin and Page's page-rank algorithm before they realized that they could sell advertisements next to search results. 2. Needless to say, nobody can know for sure whether a small market will get big or just stay small forever.

Has Your Business Stayed True to Your Vision? One of the hardest parts of growing quickly is staying true to your original intent and vision. New people, changing product sets and the inability to keep your hands off every aspect of business operations can all lead to a slow, dangerous shift away from what made your business special to begin with. When we started Launchpad we essentially thought about a magic wand. We built the agency on a cultural foundation designed to be the centerpiece of how we work. Our mission statement was simple. We strove to build an agency that: If we didn’t own it, we would want to work there People looked forward to coming to every dayDelivered purpose-driven creativity that moved our clients’ businessesConstantly pushed itself to get better As we’ve grown, these core statements serve as a rudder that guide us to remain true what we set out to build. Value your “Chief Culture Officers” who speak truth to power. Always go back to why you started. Make the hard decisions. Get away from the office.

8 Crucial Elements of Startup Success Bill Clark is the CEO of MicroAngel Capital Partners, a venture firm that gives more investors access to alternative investments. He also gives investors the ability to invest in startups online through crowdfunding. You can follow him on Twitter @austinbillc. Most people understand that a high percentage of startups never make it. 1. If you don’t have the skills to code, make sure you find someone with a solid programming background who can implement your idea. 2. Sometimes you’ll encounter a last-minute opportunity to add features to your product. 3. If you’re developing a product, make sure you truly understand the needs of your end users. 4. Solving a problem for a targeted niche is not a bad idea — the smaller the niche, the less competition you may face. 5. As most startups know, determining how much money to raise is difficult. 6. As obvious as this one sounds, startups waste money every day. One area in which startups waste money is hiring too many employees too fast. 7. 8.

Increase Sales By Staying True to Your Core Business During swings in economy, many businesses leave their core businesses to increase sales because they must survive or thrive. Taking this action spells disaster for any business. The question that each business needs to consistently and constantly ask themselves is “Why are we in business?” When a business abandons its core business and decides to build a new business, it probably is also leaving its core loyal customers. Loyal customers are the unpaid sales force for any business. If a business decides to open another business to increase sales, this action should be a direct result of several years of planning as articulated within the existing Growth and Innovation Strategic Business Action Plan. All business have limited resources of time, energy and dollars. There is an old proverb that goes: A bird in the hand is worth two in the bush.

The New Psychology of Business Models | Ask Atma Management 3.0 – a psychological shift You have a great business idea but you are not sure how to develop it. Should you follow conventional wisdom and write-up a thirty-page business plan? No. In my management 3.0 model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. I first encountered the idea of developing a one-page business model in 2007 when I came across the Osterwalder model on the web. Fortunately, it all clicked when I encountered the literature around lean startups. It begins with a different starting point Now that you have an idea for your business, or perhaps your company has an idea for a new division, or you want to reboot, either way you need a business model. The collapse of the customer feedback float In 1982 John Naisbitt wrote, in his classic book on future studies Megatrends, about the collapse of the information float. Like this:

3 Ways to Remain Dedicated to Your Mission - Business - Small business - With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their vision. We should know. At Zady, our ethical-fashion startup, there are many little things that we have not gotten perfectly right along the way. For example, we didn’t have a newsletter sign up when we first launched and therefore missed an important way to connect with the earliest traffic to our site. Yet, what we have gotten right and what we are most proud of is our continued commitment to our mission of creating a beautiful alternative to fast-fashion. So what does it mean to be “mission first”? Related: The 3 Surprising Ways to Weave Social Good Into a Startup's DNA Read below for three tips on how to integrate your company’s mission into every aspect of your work. 1. You can only work as a team if all members know what they are working towards. Related: How Purpose and Social Responsibility Can Set a Startup Apart 2. 3.

Tell a four-word story. — Design story Forget the elevator pitch. You only get four words. If you want to start a business or launch a new project, you need to be able to describe your effort in four words. Why four? If you write a longer story, the door cracks open to ambiguity; you can start to hedge your bets, get vague or abstract. If this sound impossibly hard, then keep at it. Here’s my take on a few well-known companies: Pinterest: Organize everything you love.Facebook: Hear from your friends.Google: Easily find useful information. “There’s no better way to force a conversation about what your team values than to write your four-word story.” Here’s a step-by-step workshop you can try during your next team meeting. Step 1:Start by brainstorming all the words you can think of that relate to your company. Step2:Eliminate some that are a little off the mark. Step3:Consolidate the groups until you only have four. Step4:Write down your four words and re-arrange until they start to form the structure of a sentence. More…

Fortune 500 Mission Statements Fortune 500 companies are the biggest and best run in the nation. That's because they remain tightly focused on delivering quality in a competitive market. If you want to learn from the best, there are plenty of lessons waiting in these mission statements. 6443 Iron Bridge Road Richmond, VA 23234 We're Ready in Advance Advanced Auto Parts, Inc. is a company that provides customers with automotive products and services, which include diagnosing vehicle problems and doing repair work It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. 1932 Wynnton Road Columbus, GA 31999 Aflac insurance policies may help you with those expenses not covered by your major medical plan. Aflac is a supplemental insurance company in the US. AGCO Corporation 4205 River Green Parkway Duluth, GA, USA 30096 A World of Solutions for your Growing Needs Albertson's, Inc. 250 E. 50 E.

50 Time Saving Tips for Small Businesses As a small business owner, free time is probably not something you have a whole lot of. What you do have a lot of are tasks to accomplish and deadlines to meet. So how can you better accomplish these tasks in a shorter amount of time? Below are 50 time saving tips to help you save time throughout your workday. 1. Each morning, write out a detailed to-do list of the things you want to accomplish that day. 2. Figure out when and how you’ll accomplish each item on your daily list – will you need help, supplies, etc.? 3. It’s inevitable that sometimes you’ll have to cut items off your to-do list, so decide early what the most important items are and prioritize. 4. You’ll need to get to those projects that have urgent deadlines so leave the ones that are due next week for later. 5. If your list includes some overwhelming items, break them down into smaller, more manageable tasks. 6. Don’t expect to accomplish everything in an hour. 7. 8. Need some motivation to complete a project? 9. 10. 11. 12.

How to Write Your Mission Statement A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business's goals and the philosophies underlying them. Equally important, the mission statement signals what your business is all about to your customers, employees, suppliers and the community. The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community. "Mission statement help clarify what business you are in, your goals and your objectives," says Rhonda Abrams, author of The Successful Business Plan: Secrets and Strategies. Your mission statement should reflect your business' special niche. The Write WordsTo come up with a statement that encompasses the major elements of your business, start with the right questions.