background preloader

7 Lessons From the World's Most Captivating Presenters [SlideShare]

7 Lessons From the World's Most Captivating Presenters [SlideShare]
It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation. Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. "This is a day I've been looking forward to for two and a half years. (Download 20 of the best presentation examples to inspire your next presentation.) Such was the scene on January 9, 2007, when Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops.

Three deadly career traps, and how to avoid them 8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career Editor’s Note: In this guest post, Beth Hayden shares tips for using Pinterest with SlideShare, based on the concepts in her new book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world. But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are some ideas to get you thinking about cool ways to use Pinterest and SlideShare together: 1. I highly recommend regularly visiting SlideShare to find great content to pin. You can pin presentations to your existing boards on your topic, or create dedicated pinboards that only include SlideShare decks. 2. Whenever an organization asks to see samples of your work, you can send a link to your “portfolio” pinboard. 3. 4. 5. 6. 7. 8. Pinterest and SlideShare – So Happy Together

10 Things To Do Every Workday The Marketer's Guide To SlideShare I want to show you a big opportunity that leads to other big opportunities. This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you? The good news is that you can handle this. I’m talking about “The Quiet Giant of Content Marketing,” also known as SlideShare (a social media website where you can upload your presentations and show them to the world). You can use SlideShare for many purposes. Get trafficRank better on GoogleGrow your followersGet email subscribersBuild your brandCreate your own uses If you use SlideShare in the right way, you’ll find it’s a very powerful tool. The Foundation: How to Make an Astonishing Presentation The most important rule of SlideShare: if your presentations aren’t good enough, you won’t get anything from SlideShare. People are just one click away from another page. I don’t want to teach you how to make a good presentation. To make a phenomenal presentation, follow these three steps: 1. 2.

8 Things Productive People Do During the Workday Content Marketing Building Blocks, Part 1: Targeted Content Share Content marketing is not a simple undertaking. Fortunately for the motivated marketer, there is a healthy online supply of content marketing how-to articles, infographics, and video tutorials about killer headlines, effective SEO, readable sentence structure…and it’s all important. But no how-to guide will help you move the needle without having first established a strong content marketing foundation. This blog series will identify the 3 key building blocks for laying the basis of a successful content marketing operation. Photo Credit: Mootown via Flickr Building Block 1: Targeted Content To help your organization create a steady flow of relevant and provocative content first personify your target audience by clearly defining your Buyer Personas. What demographics and firmographics define my target audience(s)? Be sure to flesh out the persona with gender, professional title, behavior, opinions and personality. After that, outline your company’s area of expertise.

Look Before You Leap Into That MBA The Content Marketing Handbook for Small, Medium and Large Businesses: Get Content. Get Customers.