The ultimate guide to the Facebook Edgerank algorithm EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears. It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure. Let’s start off with the name. So, a status update is an edge; liking a status update, that’s an edge; uploading a photo, that’s an edge, too; or a change in relationship status? Affinity Edge Weight Recency
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How To Reward Your Facebook Fans Offline While there are many brands on Facebook, few of them are actually rewarding and connecting with their fans offline. How many of them are genuinely showing appreciation for fans that help spread their name farther? Not many. This is because there is a natural disconnect between reality and the virtual world of Facebook. Taggo, a Singapore-based start-up is trying to build a bridge between the two that allows brands to reward fans when they physically visit their stores. We met up with Aneace Haddad and Aaron Koh, the CEO and Business Development person at Taggo respectively, to find out how exactly they plan to do all this. How it Works 1. It’s common for people to like a brand on Facebook. 2. This page will appear on the retailer's Point-of-Sales (POS) system. Once registered, the fan could visit Volt Cafe and inform the staff that he is a Facebook fan. 3. When a reward is claimed, a status update will be posted on the user’s wall. Customizable Campaigns, Data
Badgeville Helps 50 More Websites Gain Facebook Likes and Engagement White-labeled embeddable social rewards system Badgeville announced yesterday that 50 new clients will begin incentivizing user behavior with its widgets. By offering users points, badges, recognition on leaderboards, and more for clicking Like buttons attached to content or Facebook Pages, viewing webpages, and registering for accounts, web and mobile sites can suggest behavior to new users, and leverage the loyalty of their biggest fans. The new clients, including Deloitte Digital, Active.com, and Menuism, signal that more brands, news sites, and web services are turning to social rewards to increase engagement and virality. While Facebook’s social plugins including the Like button, Comments Box, and Recommendations create distribution channels and let users see what their friends are doing, but they don’t allow sites to structure behavior to further their own goals. Site admins skin their Badgeville widget to blend in with their site.