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The Ultimate Guide to Customer Acquisition

The Ultimate Guide to Customer Acquisition
We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is Your Product Ready for User Acquisition? While Mark Zuckerberg’s famous “move fast and break things” motto might be useful advice in many startup situations, it may not be the best advice when it comes to customer acquisition. First of all, is your product even ready for some/many users? How much activity can your servers handle? Why Being Prepared Matters The customer acquisition process for startups is hardly linear or predictable, but that doesn’t mean that thoughtful planning is not useful or necessary. The customer acquisition process is far from an exact science. Have a Plan Having a thoughtful customer acquisition strategy is essential. What goals are you trying to achieve and why? Create Demand 1. Related:  Business

Welcome to London's first Growth Hacking blog - Growth Hacker UK Hello Growth Hacking World! I’m Liam, a London based data junkie turned growth hacker. I’ve worked for the last 15 years in and around some of the UK’s largest advertising & marketing agencies and data consultancies, helping clients use data to drive their businesses. So as I develop as a growth hacker, I’ve decided to share all the stuff I’ve found on the web, in books, conversations, first hand experience etc. (This has nothing to do with me having never done a blog before and wanting to get some first hand experience of WordPress) All contributions welcome, in fact I actively encourage them (from UK and rest of world). I’m slightly in two minds on whether to make this a .co.uk blog or open up to a larger .com audience.

What are the most important marketing strategies for a web startup Introducing the Lean Marketing Funnel I see startups all the time that have trouble getting people to use their products. (In fact, it’s the biggest problem I see.) They usually cite some specific challenge like “we can’t get people to sign up until we have stuff on our site, but we can’t get stuff on our site until people sign up” (the chicken-egg problem) or “we need to build buzz ahead of a product launch we plan to do in a few weeks” (the how do we get buzz? problem). If you think that’s your problem: trust me, that’s not your problem. The real problem is the way most startups think about getting new users. Most startups only ever look at three metrics: traffic, users and revenue. And then they can’t figure out why they’re not getting any users, or why the users they get don’t come back. Whenever I see a startup that can’t figure out how to get more users, I’m reminded me of a South Park episode called “Gnomes.” Claiming to be business experts, they explain their business plan as follows: Phase 1: Collect UnderpantsPhase 2: ?

Close More Sales with Three Simple Words Inside sales expert Mike Brooks explains why one short, simple question is the key you need to close more sales by opening the door to your buyer’s thinking and process. Any top closer will tell you that the secret to closing sales is in getting your prospect to disclose to you whether or not they are going to be a sale and getting them to tell you what you must do or say to close the deal. The reason this is key is because only your prospect knows what it will take for them to buy your product or solution (or whether they have the authority, the budget, if they are in the mood, whether they like you, if they need the product enough, etc.). Again, only they know what it will take for you to get their business. Unfortunately, 80 to 90 percent of sales reps don’t understand this. Because the key to closing sales is to get your prospect to disclose what it is actually going to take to close the deal, you’ve obviously got to find ways to get them to open up and start talking.

Josh Elman: 'Hire a growth hacker, not a marketer' This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. In the internet bubble of the late 90s, it was common wisdom that to grow the fastest, you had to raise more money and spend more money on marketing than anyone else. In today's Silicon Valley, spending money to acquire users or customers is usually seen as a last resort instead of a go-to option. Companies such as Facebook, Twitter, LinkedIn, Dropbox and Instagram have all reached over 100 million active users (Facebook over a billion), and with little to zero "traditional" paid advertising. Each of the companies listed has a dedicated team focused on building and running these programmes. In the earliest days of a company or a product, finding the path towards sustainable growth is crucial.

How to Acquire Users - Growth Insights - Quora Hello! Before you read this signup for new startup Spot - Driveway Sharing. You've built a product, now how do you get people to use it and find a sustainable source of customers? You have to experiment to see what works best for your product. The way you find your first user will differ from how you find your hundred thousandth but this doesn't matter. I faced this dilemma when trying to generate traction for my design marketplace. "Do things that don't scale." - Joe Gebbia Product is key. I've used Meetup in the past to find related events in London. ViralA great way to build a user base is to create something related and interesting and that leads the visitor to checkout your product. One example I've seen was a product built on Gmail built a tool to generate an infographic based on your email habits. Many have seen the Dollar Shave Club or Undrip videos. The old-fashioned approach is to get customers to invite their friends or add sharing to the signup flow. FreeEveryone loves free.

Places to Start Acquiring Users Today I want to respond to the #1 concern I hear from early stage startups: how to get people to find out about your product without having to pay for it. In this post, I’ll cover some of the best growth hacks that I’ve discovered for the acquisition stage of the lean marketing funnel. Here’s how I like to think about it. You can either do the work of acquiring new potential users (HARD), or you can let others do the work for you (EASIER). What do I mean? Put simply, go to where your potential users are. Here are a few which have recently grown in relevance if your audience is startups or early adopters: Quora, Slideshare, Wikipedia, Hacker News, Meetup, Craigslist, Skillshare, email newsletters like StartupDigest and events. You can’t just post a link to your startup’s site on each service and expect people to come, that’s lazy. After putting these up, I started getting getting multiple emails a day about the slides, people begging to learn more. Slideshare Quora Wikipedia Hacker News Meetup

The Future of Content Marketing Revealed It’s important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. Most of the top blogs were early adopters back in the days when almost no one was blogging. They anticipated a trend, and as a result, they became very successful. These days, in every industry, you have lots of competitors. Anticipating the content marketing trend will give you the chance to be a few steps ahead of your competitors. In this post we are going to go over a few things you can do to stand out from the crowd… Content Marketing is Becoming “Heavy” Small articles, and light content in general, have no future (unless you’re Seth Godin). 1. Long blog posts will be the future of content marketing. I’m talking about long and detailed blog posts. Not only do people love exhaustive content, but search engines rank long blog posts higher, too, as shown by Neil Patel. 675 tweets on this post. 2. 3. 1. 2. 3.

True Up: London based Growth Hacking consultancy UI/UX Design Patterns: What are great examples of viral UX/UI design patterns Noah Kagan’s 6 Steps to a Customer Lovegasm A few weeks back, Noah Kagan stopped by to tell us his secret to how he grew a 500k person mailing list and built a multi-million dollar business in less than 18 months. His advice? Give your customers a lovegasm. It turns out that all of the businesses you and I love (and I mean LOVE – think about the companies and products that you actually tell your friends about) all do the same 6 things. Want to know what they are? My favorite part is where Noah talks about the simple little things Appsumo does to connect with their customers. If you’re having trouble building buzz and word of mouth for your product, you owe it to yourself to watch this video. Think about the 6 steps Noah mentions and how they relate to the businesses and products you love the most. Lets get a discussion going so that we can learn from some other real-world examples. What are your favorite companies, and what do they do that makes you talk about them? Tell us in the comments.

Oui Share premier festival de l'économie collaborative les 2 et 3 mai à Paris "La révolution du partage est en marche". Flore Berlingen est cofondatrice avec Antonin Léonard de OuiShare, une communauté internationale de passionnés créée il y a un an avec Antonin Leonard. Entrepreneurs, designers, chercheurs, économistes, hackers-bidouilleurs ...tous oeuvrent pour le développement de l'économie dite "collaborative". Tout se partage Louer sa machine à laver à des voisins qui n'en ont pas, c'est le concept de La Machine du voisin une toute récente plateforme de mise en relation des propriétaires d'une machine à laver avec ceux qui n'en possèdent pas. 2600 machines à laver sont déjà disponibles sur le site en quelques mois d'existence et proposent de faire la lessive des voisins ! La Machine du voisin a trouvé de l'argent pour financer son service via KissKissbankBank, la plateforme de financement collaboratif dédiée aux projets créatifs et artistiques. Un phénomène porté par la crise. Lame de fond ou nouvelle bulle ? Le programme complet : L'ère des "Makers"

Design for a Sustainable 30% Conversion For most startups, your website will be your most valuable source of bringing on new users. While you might consider 8% a solid conversion rate for a “typical” consumer web product, imagine if you were able to double that? You’d have to try half as much to drive traffic to your page. But what if you could raise your conversion rate all the way to 30%? Don’t tell me it’s not possible, because 30% is the rate a product called BrandYourself converts new visitors on their page into members. Patrick Ambron, CEO of BrandYourself gives a lot of credit to the product’s growth to over 200,000 users to its ability to convert sustainably. What are these methods of powerful conversion? Recently, Patrick revealed some of the principles behind their heavily tested homepage at one of our recent meetups (link to actual video) in NYC. 1. The more simply you can say what your product does, and how it’s different in the main heading, the better you’ll convert. 2. 3. 4. 5. Next Steps

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