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The Ultimate Guide to Customer Acquisition

The Ultimate Guide to Customer Acquisition
We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is Your Product Ready for User Acquisition? While Mark Zuckerberg’s famous “move fast and break things” motto might be useful advice in many startup situations, it may not be the best advice when it comes to customer acquisition. First of all, is your product even ready for some/many users? How much activity can your servers handle? Why Being Prepared Matters The customer acquisition process for startups is hardly linear or predictable, but that doesn’t mean that thoughtful planning is not useful or necessary. The customer acquisition process is far from an exact science. Have a Plan Having a thoughtful customer acquisition strategy is essential. What goals are you trying to achieve and why? Create Demand 1.

Welcome to London's first Growth Hacking blog - Growth Hacker UK Hello Growth Hacking World! I’m Liam, a London based data junkie turned growth hacker. I’ve worked for the last 15 years in and around some of the UK’s largest advertising & marketing agencies and data consultancies, helping clients use data to drive their businesses. So as I develop as a growth hacker, I’ve decided to share all the stuff I’ve found on the web, in books, conversations, first hand experience etc. (This has nothing to do with me having never done a blog before and wanting to get some first hand experience of WordPress) All contributions welcome, in fact I actively encourage them (from UK and rest of world). I’m slightly in two minds on whether to make this a .co.uk blog or open up to a larger .com audience.

What are the most important marketing strategies for a web startup Introducing the Lean Marketing Funnel I see startups all the time that have trouble getting people to use their products. (In fact, it’s the biggest problem I see.) They usually cite some specific challenge like “we can’t get people to sign up until we have stuff on our site, but we can’t get stuff on our site until people sign up” (the chicken-egg problem) or “we need to build buzz ahead of a product launch we plan to do in a few weeks” (the how do we get buzz? problem). If you think that’s your problem: trust me, that’s not your problem. The real problem is the way most startups think about getting new users. Most startups only ever look at three metrics: traffic, users and revenue. And then they can’t figure out why they’re not getting any users, or why the users they get don’t come back. Whenever I see a startup that can’t figure out how to get more users, I’m reminded me of a South Park episode called “Gnomes.” Claiming to be business experts, they explain their business plan as follows: Phase 1: Collect UnderpantsPhase 2: ?

Josh Elman: 'Hire a growth hacker, not a marketer' This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. In the internet bubble of the late 90s, it was common wisdom that to grow the fastest, you had to raise more money and spend more money on marketing than anyone else. In today's Silicon Valley, spending money to acquire users or customers is usually seen as a last resort instead of a go-to option. Companies such as Facebook, Twitter, LinkedIn, Dropbox and Instagram have all reached over 100 million active users (Facebook over a billion), and with little to zero "traditional" paid advertising. Each of the companies listed has a dedicated team focused on building and running these programmes. In the earliest days of a company or a product, finding the path towards sustainable growth is crucial.

How to Acquire Users - Growth Insights - Quora Hello! Before you read this signup for new startup Spot - Driveway Sharing. You've built a product, now how do you get people to use it and find a sustainable source of customers? You have to experiment to see what works best for your product. The way you find your first user will differ from how you find your hundred thousandth but this doesn't matter. I faced this dilemma when trying to generate traction for my design marketplace. "Do things that don't scale." - Joe Gebbia Product is key. I've used Meetup in the past to find related events in London. ViralA great way to build a user base is to create something related and interesting and that leads the visitor to checkout your product. One example I've seen was a product built on Gmail built a tool to generate an infographic based on your email habits. Many have seen the Dollar Shave Club or Undrip videos. The old-fashioned approach is to get customers to invite their friends or add sharing to the signup flow. FreeEveryone loves free.

Places to Start Acquiring Users Today I want to respond to the #1 concern I hear from early stage startups: how to get people to find out about your product without having to pay for it. In this post, I’ll cover some of the best growth hacks that I’ve discovered for the acquisition stage of the lean marketing funnel. Here’s how I like to think about it. You can either do the work of acquiring new potential users (HARD), or you can let others do the work for you (EASIER). What do I mean? Put simply, go to where your potential users are. Here are a few which have recently grown in relevance if your audience is startups or early adopters: Quora, Slideshare, Wikipedia, Hacker News, Meetup, Craigslist, Skillshare, email newsletters like StartupDigest and events. You can’t just post a link to your startup’s site on each service and expect people to come, that’s lazy. After putting these up, I started getting getting multiple emails a day about the slides, people begging to learn more. Slideshare Quora Wikipedia Hacker News Meetup

True Up: London based Growth Hacking consultancy UI/UX Design Patterns: What are great examples of viral UX/UI design patterns Noah Kagan’s 6 Steps to a Customer Lovegasm A few weeks back, Noah Kagan stopped by to tell us his secret to how he grew a 500k person mailing list and built a multi-million dollar business in less than 18 months. His advice? Give your customers a lovegasm. It turns out that all of the businesses you and I love (and I mean LOVE – think about the companies and products that you actually tell your friends about) all do the same 6 things. Want to know what they are? My favorite part is where Noah talks about the simple little things Appsumo does to connect with their customers. If you’re having trouble building buzz and word of mouth for your product, you owe it to yourself to watch this video. Think about the 6 steps Noah mentions and how they relate to the businesses and products you love the most. Lets get a discussion going so that we can learn from some other real-world examples. What are your favorite companies, and what do they do that makes you talk about them? Tell us in the comments.

Design for a Sustainable 30% Conversion For most startups, your website will be your most valuable source of bringing on new users. While you might consider 8% a solid conversion rate for a “typical” consumer web product, imagine if you were able to double that? You’d have to try half as much to drive traffic to your page. But what if you could raise your conversion rate all the way to 30%? Don’t tell me it’s not possible, because 30% is the rate a product called BrandYourself converts new visitors on their page into members. Patrick Ambron, CEO of BrandYourself gives a lot of credit to the product’s growth to over 200,000 users to its ability to convert sustainably. What are these methods of powerful conversion? Recently, Patrick revealed some of the principles behind their heavily tested homepage at one of our recent meetups (link to actual video) in NYC. 1. The more simply you can say what your product does, and how it’s different in the main heading, the better you’ll convert. 2. 3. 4. 5. Next Steps

Minimum Viable Product: a guide One of the most important lean startup techniques is called the minimum viable product. Its power is matched only by the amount of confusion that it causes, because it's actually quite hard to do. It certainly took me many years to make sense of it. I was delighted to be asked to give a brief talk about the MVP at the inaugural meetup of the lean startup circle here in San Francisco. Below you'll find the video of my remarks as well as the full slides embedded below. First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Some caveats right off the bat. Second, the definition's use of the words maximum and minimum means it is decidedly not formulaic. Without further ado, the video: Slides are below:

Review of Case Study: How AppSumo grew to 500,000 customers in only 18 months | "I've Got a Golden Ticket!" Tonight I skipped a Friday night on the town in Los Angeles with Silverlake hipsters, Hollywood socialites and Venice Beach Dogtown skater boys to watch a video case study on how a company called AppSumo grew to 500,000 customers in only 18 months. The information in the videos was AWESOME. AppSumo is like a Groupon for web applications. I discovered the case study as a deal on their website homepage. Though the headline was alluring, the trigger for buying the video series was hearing from Andrew Chen, an analytics and metrics master who Noah Kagan, the founder of AppSumo, raves about in his business talks. Being that Noah was the 4th employee at the ever successful financial website MINT and the 30th employee at the world dominating Facebook, I knew that if he thinks Andrew is worth listening to, then I should too. After watching the candid 7 part video interviews I am able to understand what realistic expectations can be set in place for a new business owner growing a company.

Introducing the Lean Marketing Funnel I see startups all the time that have trouble getting people to use their products. (In fact, it’s the biggest problem I see.) They usually cite some specific challenge like “we can’t get people to sign up until we have stuff on our site, but we can’t get stuff on our site until people sign up” (the chicken-egg problem) or “we need to build buzz ahead of a product launch we plan to do in a few weeks” (the how do we get buzz? If you think that’s your problem: trust me, that’s not your problem. The real problem is the way most startups think about getting new users. Most startups only ever look at three metrics: traffic, users and revenue. And then they can’t figure out why they’re not getting any users, or why the users they get don’t come back. Whenever I see a startup that can’t figure out how to get more users, I’m reminded me of a South Park episode called “Gnomes.” Claiming to be business experts, they explain their business plan as follows: Phase 1: Collect UnderpantsPhase 2: ?

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