How to structure quantitative research questions | Lærd Dissertation STEP TWO Identify the different types of variable you are trying to measure, manipulate and/or control, as well as any groups you may be interested in Whether you are trying to create a descriptive, comparative or relationship-based research question, you will need to identify the different types of variable that you are trying to measure, manipulate and/or control. If you are unfamiliar with the different types of variable that may be part of your study, the article, Types of variable, should get you up to speed. To provide a brief explanation; a variable is not only something that you measure, but also something that you can manipulate and control for. Once you identifying the different types of variable you are trying to measure, manipulate and/or control, as well as any groups you may be interested in, it is possible to start thinking about the way that the three types of quantitative research question can be structured. Structure of descriptive research questions How many?
IDC Home: The premier global market intelligence firm. Social Media and Augmented Reality Based Marketing Strategies and Innovations in Retail Industry, H1 2014 1 of 3 Augmented Reality (AR) has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing on using AR with social media to engage consumers and increase effectiveness of the campaign. Consequently, investment on AR campaigns by retail industry has been increasing and Socintel360’s survey indicates that this trend is expected to continue over the next five years with retail brands focusing on innovation to differentiate. This report answers the following key questions: - Why advertising combining social media with Augmented Reality is critical for retail marketers? Below is an overview covering scope of this report: - Country Focus: Global- Market Focus: Social Media and Augmented Reality- Industry Focus: Retail- Data & Analysis: This report provides an extensive analysis of the social media based Augmented Reality advertising. Below is a summary of key points:
Feelunique engages customers with augmented reality Online beauty products retailer Feelunique will launch a new print and digital marketing campaign this weekend, complete with a host of augmented reality features to boost customer engagement. Augmented reality technology will play a prominent role in online beauty retailer Feelunique's new marketing campaign, which is set to launch this weekend. Friday 14 November sees the unveiling of the digital version of the retailer's new shopping guide, but an additional 1.2 million printed copies of the 44-page catalogue – containing various interactive features – will be distributed to consumers on Sunday. The business has worked with mobile app Blippar to help blur the lines between its digital and traditional marketing channels by giving readers an opportunity to scan photographs in the shopping guide to access online video content and how-to guides. "Each page has enriched content and we are combining the best of print and the best of digital," he explained. Click below for more information:
Why augmented reality will change how we shop -- forever A couple of years ago, the industry was abuzz over the idea of putting little black and white squares on products, packaging, and signage. Many thought that QR codes would revolutionize the industry, becoming the link between the physical and online worlds -- and a dream come true for shoppers. And while QR codes did gain popularity amongst marketers, they were never truly embraced by consumers. It turns out that downloading a scanning app and then reaching and straining to scan something was just too much for the limited return they felt they received. Live and learn. However, technology continues to evolve, and marketers continue to think up better ways to engage consumers. Image recognition has long been a tool used for surveillance and data processing, but with the uprising in mobile technology, it is now becoming an integrated part of retail, to serve up "gamified," interactive shopping experiences. Will Cohen is senior director, mobile at Triad Retail Media.
Retail's new reality: Invisible shopping centers and virtual assistants—commentary Using a mobile device while inside the store, and even before going to the store, plus after visiting a store, has becoming increasingly common. According to a study undertaken by Google and conducted by Media CT and Sterling Brands, their findings indicate that 87 percent of shoppers consult their mobile device for pre-shopping information, then 79 percent do so while shopping, and 35 percent do so post-shopping as a result of something that occurred during the shopping experience. Ironically, some shoppers are even becoming perhaps overly preoccupied with a mobile device while shopping. Read MoreThe app overhauling the world's addresses Shoppers pick up an AR-enabled tablet inside the store, rather than having to supply their own device. Commentary by Lance Eliot, is the vice president of IT for Interactions, a company that specializes in retail solutions and experiential marketing.
Upcoming Events | Antonio Roberts: Permission Taken | BOM Antonio Roberts: Permission Taken 23 October 2015 to 23 January 2016 BOM is delighted to present the first solo exhibition by Birmingham artist Antonio Roberts. Antonio Roberts is a glitch artist: a magician of code who exploits error for aesthetic ends. Although aesthetically beautiful and technically impressive, it’s not just Roberts’ glitch-art that proves he’s the most exciting UK artist working digitally today. Leighann Morris, Art Weekly 12 Retail Trends and Predictions 2015 | 12 retail trends and predictions to watch for Mobile will show no signs of slowing down next year and we anticipate smartphones and tablets to play bigger roles in the shopping journey. Expect to see more of the following: Loyalty apps Next year, more retailers will introduce mobile loyalty programs. Mobile services Convenient services such as mobile ordering will be more prevalent. Bird On a Wire, an Auckland-based free-range rotisserie chicken joint, for instance, uses the solution to offer online and mobile ordering, and it’s worked out quite well for them. Mobile payment solutions The number of consumers adopting mobile wallets will increase in 2015, thanks to solutions offered by Google, Softcard, Apple, and most recently, CurrentC. Merchants who want to keep up with mobile payments but are confused as to which method to adopt can look into Poynt, a smart terminal that supports multiple payment technologies including NFC, Bluetooth, QR codes, EMV, and magnetic stripe cards.