fondomat.com 3 Simple Tricks for Getting New Customers Smart marketers know that as much as 80% of their revenues come from repeat customers. Once you transform someone from prospect to customer and then give them a great experience, your next sale to that customer will be much easier. In fact, oftentimes the next sale will be initiated by the customer without any effort on your part. So the best way to get more sales from repeat customers is...make more sales to first-time customers! For instance, if your initial sale to a customer is $40, but the average customer will purchase four more times within the first year, then a new customer is actually worth $200 in the first year. To help you do this, below are three tips for attracting first-time customers. First-Time Customer Strategy #1: Give Them a Deal Some companies go as far as to lose money on their first sale (known as a loss-leader), knowing they'll make it back with an immediate upsell, monthly service, or future sales. So use these special offers carefully.
Peerbackers NGO Registration Methods in India: Trust, Society and Non profit Company NGO Registration Methods - 1 1. Trust 2. Society, and 3. Non profit Company In India non profit / public charitable organisations can be registered as trusts, societies, or a private limited non profit company, under section-25 companies. Section 2(15) of the Income Tax Act – which is applicable uniformly throughout the Republic of India – defines ‘charitable purpose’ to include ‘relief of the poor, education, medical relief and the advancement of any other object of general public utility’. Whether a trust, society or section-25 company, the Income Tax Act gives all categories equal treatment, in terms of exempting their income and granting 80G certificates, whereby donors to non-profit organisations may claim a rebate against donations made. I. Main Instrument : The main instrument of any public charitable trust is the trust deed, wherein the aims and objects and mode of management (of the trust) should be enshrined. II. The procedure varies from state to state. III.
Five Low-Cost Local Marketing Ideas Over the years I've found that most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether it is local sports sponsorships, newspaper-ad buys or social media, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales. Related: How to Stand Out by Keeping it Simple Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Here are some marketing ideas to consider before breaking out the big bucks: 1. 2. Related: How Partnerships Can Help Extend Your Small Marketing Budget 3. 4. 5. These strategies don’t take up much time. Even though there is some cost in products or services given away, the risk is small because people actually have to show up and buy something to achieve the savings.
Startup Addict How to start a successful NGO in 10 steps Photo by Ryan Libre . Ryan Libre explains how to start a successful NGO. Editor’s Note: In response to the overwhelming number of comments, author Ryan Libre has asked us to post this update on April 4, 2010: “It is amazing to see how many people have seen and commented on this article. I’ve worked with NGOs for most of my life, and even helped start a few. The following steps will help get your own NGO up and running: Step 1: Test the waters. Many new activists are ready to commit their lives to “the cause.” There’s no need to turn down the volume of your enthusiasm, but before starting your own NGO, consider joining one that does similar work for a while. If starting your own NGO really is right for you, the experience of working for an established NGO will only strengthen your resolve and direct your passion. Maybe you’ll find that NGOs are not your life calling after all. Step 2: Start on the right foot. “The leader’s main job is to make themselves obsolete.” Step 3: Clarify your goals.
What You Need to Know About Pricing In Impact Pricing: Your Blueprint for Driving Profits from Entrepreneur Press, pricing expert Mark Stiving offers practical advice to business owners on how to price products and services. In this edited excerpt, he explains several important pricing concepts. Price may not be the basis of your corporate strategy, but you must have a pricing strategy to implement your corporate strategy. When you ask a marketer "What are some pricing strategies?" Neutral Pricing Neutral pricing, the most common pricing strategy, means that you price so that your customers are relatively indifferent between your product and your competitor's product after all features and benefits, including price, are taken into account. Penetration Pricing Penetration pricing means pricing more aggressively than neutral. Forward Pricing Forward pricing is another term similar to penetration pricing, but with a focus on future costs. Related: How to Formulate A Premium Pricing Strategy
Early Shares 5 Ways to Take Customer Loyalty to the Next Level New customers are the lifeblood of companies. Or are they? Lately, marketers have been spending more time on current customers -- revamping what customer service means, investing more in customer relationship management (CRM) systems and building teams to improve communication with customers. In this age of social connectivity, customer loyalty has become more valuable than ever. Consumers share stories of their interactions with businesses on social media, meaning that word-of-mouth marketing is especially valuable. Since customer loyalty can be critical to making a sale, ask yourself what you're doing to cultivate it. Here are five ways you can take customer loyalty up a notch: 1. Rather than merely using that page to confirm an action, why not add some useful resources, follow-up steps or company contact information? Related: Richard Branson on the Secret to Exceeding Customer Expectations 2. 3. Related: How to Get Customers Using Your Online Rewards (Video) 4. 5.
5 Steps to Creating Effective Customer Surveys In the wake of Google's Penguin update, the quality of your online content should be one of your top priorities. Not only can packing your pages full of high-value posts improve your presence in the natural search results, it also can go a long way toward improving customers' experience on your website. One way you can determine which types of content you should focus on is through customer surveys. Follow these five steps to conduct effective surveys that turn up the most insightful results: 1. Do preliminary research. To decide on your topics, first go to your Google Analytics account and look at your Top 10 content pages. Related: How to Create a Search-Friendly Website 2. As you're writing your survey questions, try to let participants expand on their thoughts. 3. If you do decide to offer an incentive, think through how you'll distribute it to readers. 4. Both of these tools enable you to set up simple customer feedback forms for free. 5.