Musique et marques : déjà la fin de l’âge d’or ?
Coup de projecteur sur l'un des acteurs de la publicité, la musique qui arrive trop souvent en fin de «brief». Chaque semaine, Stratégies décrypte des initiatives originales mêlant artistes, agences et marques. Focus, cette semaine, sur les ratés du marketing musical.
Why the Music Industry Must Change Its Strategy to Reach Digital Natives
Mark Mulligan is vice president and research director at Forrester Research, serving consumer product strategy professionals. He is a leading expert on music and digital media. The music industry's fortunes (or lack thereof) are familiar to most.
From the front of the choir: Singing is all about listening
I wrote last week about people who think they can’t ‘sing’ because they think they need training or singing lessons first (Your singing voice: if it ain’t broke, don’t fix it!). We focus so much on our mouths and what comes out of them, that often we forget one of the most important aspect of singing: listening. listening to your own voice
G8: Protect the Net
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Music
Longlist Who deserves APRA song of the year? PETER VINCENT 11:02am Songs by Vance Joy, Flume, Gurrumul Yunupingu, Nick Cave and Sarah Blasko are among those to make the longlist for 2014 song of the year, as voted by members of Australia's music rights and royalties organisation. AC/DC to split: report Caroline Zielinski and Bernard Zuel 1:55pm AC/DC may be announcing their retirement as soon as Tuesday, according to media reports.
The Infography about the Economics of the Arts
Six Superlative Sources · Baumol, William J., and William G. Bowen, Performing Arts: The Economic Dilemma, Twentieth Century Fund, 1966. The work often considered to have initiated the field. · Caves, Richard, E., Creative Industries, Harvard University Press, 2000.
The Content Strategist as Digital Curator
The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web?
Let the music play? Free streaming and its effects on digital music consumption
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Google bets on Africa as the next internet hotspot
To global search giant, Google, Africa is the next Internet hotspot. Globally, there are 94 domains registered per 10 000 users. However, in Africa, there is only one domain per 10 000 users.
Music Piracy and Its Effects on Demand, Supply, and Welfare: Innovation Policy and the Economy: Vol 12, No 1
The decade since Napster has seen a dramatic reduction in revenue to the recorded music industry. Between 1975 and 1999 the value of U.S. shipments of recorded music rose steadily from $5.8 to $12.8 billion in constant 2000 dollars.1 Between 1999 and 2008, annual U.S. revenue from physical recorded music products has fallen from $12.8 billion back to $5.5 billion.2 Even with digital sales included, U.S. revenue was a third below its 1999 level. The decline is not confined to the United States: worldwide revenue from physical recorded music fell from $37 billion in 1999 to $25 billion in 2007.
Kenya launches Africa's first Open Data Initiative - TNW Africa
Kenya recently launched Sub-Saharan Africa’s first Open Data Initiative, and is one of a series of firsts for the East African country this year, which has included the launch of Africa’s first mobile apps lab back in June. The Kenya Open Data Initiative (KODI) was launched at a high profile event in Nairobi yesterday, with Kenya’s President Mwai Kibaki present as well as politicians, government officials and IT professionals. It was launched in partnership with organizations such as The World Bank, Ushahidi and the iHub. The initiative aims to make core government development, demographic, statistical and expenditure data available in a useful digital format for anyone to access. Currently there are over 160 datasets on the platform and already there have been some interesting applications of the datasets by a number of organizations. And the team at Virtual Kenya has built an application that shows Kenyan MPs who refuse to pay taxes:
