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Home - Dark Patterns

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The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!

On iOS Devices, Native Apps Trump Web Apps (Infographic) Appsfire, one of the leading mobile app discovery platforms, has analyzed 1,000 devices from its users to gain some insight with regards to the native app vs. Web app debate. It’s 2011, so the research was of course comes accompanied by an infographic. The infographic, which you can find below, is pretty self-explanatory. While Web apps accessed through mobile phones become more powerful every day, native applications still seem to dominate. According to Appsfire, owners of iOS devices typically spend only 10 percent of their time in a mobile browser, inclusive of Web apps. Other results of its research: - the median iOS user actively installs 88 apps (i.e. excluding pre-installed apps) - 23 percent of apps on a device are paid apps - 32% of time spent on native apps (not including telephony or mail) goes to gaming Also see: Each iOS Device Has Downloaded More Than 60 Apps

inspireUX - User Experience quotes and articles to inspire and connect the UX community jMockups | A Better Way to Web Design August « 2010 These are some beautiful wedding invitations designed by Anchalee Chambundabongse just letterpress printed here at Studio On Fire. The variety of the hand drawn type in this invite is super well done. Mixing up lettering like this looks deceptively simple. The texture of the diverse type styles in this layout maintains simplicity without looking cluttered. We’ve had the pleasure of letterpress printing some other beautiful projects designed by Anchalee you can check out on our blog – coasters and cigar bands and cd packaging. This invitation was designed by Julia Kostreva. PS. These black and white wedding invitations dress up with a flashy little pink edge coloring. We letterpress printed them on 110lb Crane Lettra Pearl White and pasted them Spanish to English after printing, making a thick 220lb cover stock. These cards were designed by the Thorburn group here in Minneapolis. Custom pasting of a duplex of paper stock is a good way to make a project with look and feel unique.

YouEye | User Testing with Webcam Eye Tracking Behavior Metrics & Trends Customer behaviors are identified, then quantified. How many customers misunderstand your promotional offering? Which demographics react to specific product offerings? What percentage of customers hesitate in your checkout funnel? These questions can be answered and measured. Reference Reels Seeing is believing. Aggregated Feedback Customer suggested ideas, concepts, and feedback is also identified. User feedback and concept testing with Verify Draw on any webpage. Share your ideas. - MarkUp ExperienceBlogger Josh Puckett | Portfolio

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