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Online Social Media Principles

Online Social Media Principles
Countless conversations take place online about every day, and we want our Company’s more than 150,000 associates in more than 200 countries to join those conversations, represent our Company, and share the optimistic and positive spirits of our brands. These Social Media Principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the Company. It is critical we always remember who we are –the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands – and what our Company’s role is in the social media community – to inspire moments of optimism and happiness and build our brands. The same considerations that apply to our messaging and communications in traditional media still apply in the online social media space, including on what you might consider “internal” platforms. Have fun, but be smart. When acting as an official Company spokesperson, we expect you to:

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Guide 2015 de la taille des images sur les réseaux sociaux EDIT : le guide 2016 est disponible ! Nous vous conseillons de le consulter pour accéder à des informations à jour. Toutes les tailles seront mises à jour régulièrement sur ce nouveau guide. > Accéder au guide 2016 de la taille des images sur les réseaux sociaux.

Crisis management – standard operating procedures « Dachis Group Collaboratory I flew on Southwest Airlines earlier this week, three days after the company faced – and averted – a major crisis. (This WSJ article contains an excellent synopsis of what transpired.) In contrast, the airline faced a crisis of a very different sort two months earlier, when a movie director with over a million Twitter followers complained about being poorly treated. In the corporate communications function, crisis management comes with the territory. But with the rise of social media, the communications landscape has changed, introducing new players and parameters into situations.

Social Media Policies: Keep ‘Em Short and Sweet By Mark Evans - Tuesday, July 12th, 2011 at 7:30 am ShareThis Every company needs a social media policy or guidelines. Period. End of Story. A social media policy lays out the ground rules so the people involved in operating social programs and employees are clear about what goes and what doesn’t. Social Media Policy Con il termine di “social media policy” si indicano uno o più documenti utili a definire una serie di regole di base per coloro i quali sono coinvolti nella gestione dei social media in azienda. L’obiettivo è formalizzare un quadro di riferimento condiviso, che chiarisca le opportunità offerte dall’uso di questi media in ottica aziendale, che definisca il rapporto tra dipendenti e social media in termini di modalità d’uso compatibili con le norme del rapporto di lavoro, che rappresenti una risorsa per il lavoro quotidiano. Purtroppo nel mio lavoro ho spesso incontrato documenti etichettati come “social media policy” inutili o dannosi: i primi sono quelli che si dilungano nei dettagli di come accedere alla intranet aziendale, i secondi quelli scritti in “legalese” che hanno l’unico effetto di spaventare i dipendenti, dissuadendoli da qualunque uso dei social media. Vincenzo Cosenza

Hsieh of Zappos Takes Happiness Seriously STANFORD GRADUATE SCHOOL OF BUSINESS —Tony Hsieh, CEO of fast-growing online shoe and apparel retailer, takes happiness seriously. There's surprise free overnight shipping upgrades for VIP customers, and a corporate face so friendly that lonely people are known to telephone Zappos' corporate call center at all hours just to talk (the longest phone conversation so far lasted eight hours.) Hsieh is such a rockstar that he has 1.7 million followers on his Twitter site and the retailer has landed more than once on Fortune magazine's annual 100 Best Companies to Work For list. Two Zappos fans even got married at the business' Henderson, Nev., offices earlier this year; there's a video of the upbeat ceremony on the company's website.

Social Media Toolkit - Social Media Toolkit At Vanderbilt University Medical Center, we not only recognize that social media are here to stay, we believe it is critical for us as an organization to be active and stay abreast of trends in social media. VUMC was one of the first medical centers in the country to develop a social media policy to guide use of social media by its faculty, staff and students. Helping you participate in social media without getting yourself or Vanderbilt into trouble is the goal of this policy as well as the tools and resources on these pages. You likely have a profile in one or more social networks.

Top 5 Tips for Reputation Management with Social Media - Green Hosting that's 100% Green by GreenHostIt Corporate leaders in nearly every industry, regardless of size or geography, acknowledge that the dark clouds of impending social media crises are gathering. They also believe they know with some certainty how soon a crisis will occur—within the next year. An overwhelming majority of them—79%—said they believe their company is less than 12 months away from as potential crisis moment. Most of them believe that that crisis will arise from within social media networks. The Reputation Assault

How To Create Facebook Community Guidelines by Becky Johns on Jun 07, 2011 Facebook fan pages have emerged as a universal lifeline to customers. The number of brands sharing news, addressing customer service issues or fostering discussion in these passionate communities is growing rapidly. Armed forces personnel (most recent) by country Agriculture Statistics and graphs related to agriculture are found here. How many agricultural workers are there per hectare? Tractors?

How Starbucks Has Gone Digital Two Starbucks executives — chief digital officer Adam Brotman and CIO Curt Garner — explain how they work closely together to deliver the giant coffee company’s customer-centered approach to technology. Starbucks Coffee Company has become almost as well known for its free Wi-Fi as for its coffee. The $13.3 billion company provides a model of melding a physical retail operation with digital channels. It has more than 34 million Facebook likes and more than 3.6 million Twitter followers, and does well at using social media and mobile technology to build better relationships with its customers. It is also in the vanguard of companies with a chief digital officer, having named Adam Brotman (@adambrotman) to that post in March 2012.

10 of the Best Recent Social Media Tutorials on the Web Credit: Let me preface this list by saying that I generally dislike “best” lists. I don’t care for people attempting to rank the best of the best of anything online.