Create Content Buckets for Each Stage in the Sales Process Every week there are sales meetings where the sales manager asks, “Where are the new opportunities/meetings going to come from?” and “What do we need to do to move this deal to the next stage?” Having spent a number of years in B2B sales, and the answer usually goes something like this, “I plan to do some cold calling” or “I’ll call to check status with the prospect”. The sales role has evolved; buyers are actively seeking information on their own (primarily via search and social). When done correctly, content acts as an enabler to customer acquisition and/or customer retention. Most B2B companies have specific stages and unique sales processes, but we can we can generalize most into three categories: 1) Prospecting and Qualification 2) Needs Analysis 3) Proposal and Negotiation 1. This is the first step in the sales process when the sales rep is prospecting or cold calling on contacts for initial meetings. Content to help sales qualify an opportunity is a bit trickier. 2. 3.
Website AODA Compliance. What Ontario Website Owners Must Know. | 9th sphere If you have a business in Ontario, Canada, you may have heard of the Accessibility for Ontarians with Disabilities Act, or AODA. If you haven’t, now would be a good time to do some research on the terms that are now affecting all businesses in the private sector. Refusal to comply with the Customer Service Standards can result in fines of up to $100,000 per day for the corporation. This act was created in 2005 with the goal of removing barriers for activities and opportunities for disabled individuals by 2025. AODA Ontario Compliance + What is AODA? The Ontario Government has split AODA compliance from the AODA act into different sets of mandatory standards, all being implemented and enforced by the government in phases. 1. 2. Information and CommunicationsEmploymentTransportation 3. Almost seven years after introducing the AODA act, it is now time for businesses to take action and make their businesses accessible to all Ontarians. AODA Standards AODA Legislation
Intentional Design Inc. Target your advertising to the customer's stages in buying process Advertising has addressed the buying stages for years to create messages and choose media. Google Adwords or other search engine advertising alternative, for example, can be a great way to introduce consumers to some new products, or at least products new to them. At first, all you want is to create an awareness that you exist. Awareness Your first step in advertising is to let potential customers become aware of your brand. Information This stage includes a little more in depth information than a search engine listing or tiny image ad on another site. Appeal This is where you would create excitement or promise status with your message or your graphics. Purchase The prospects are now poised for buying and buying again. Preference This is what every advertiser wants. Another way to get to the preference stage is to give your customers things to make them loyal to you, like information on related topics. Reinforcement Follow up to reduce buyer remorse and to encourage future buying.
SEO Content for Entrepreneur and Small Business MarketingContent Marketing Explained » SEO Content for Entrepreneur and Small Business Marketing Content Marketing Explained To make your products and services available online, market your business through content marketing. Using personal touches such as including your customers in your websites and blogs will help attract more business. Build a Good Customer Base Finding a creative and interesting way to connect with your visitors is easier said than done. It takes time to develop information that is of service to your customers and create a niche to keep your visitors coming time and time again. Your visitors need to trust your company. Create an Effective Strategy A strategy you crate will help your content marketing plan and fulfill more than one goal. Getting the buzz going – as you create ideas, you create attraction. Get involved and noticed – get your customers interested. Begin increasing your sales – creating some traffic will in turn, create a better product and service. Sell your brand – introduce your brand and the reasons behind it. What is a Content Marketer?
Brain Traffic Blog The Customer Buying Cycle Startup marketers need to develop a deep understanding how prospects move through the buying cycle when structuring a marketing plan that drives customer acquisition. Mapping this process requires an understanding of the stages that a customer moves through from not understanding that they have a problem through to purchase, and renewal as well as what will either speed up or slow down the customer as they move through the process. The explicit stages will differ somewhat from company to company but in general, the process looks like this: For each of these stages you have Accelerators and Friction points. For example, if I was looking at purchasing CRM software for my business here’s the stages I would pass through: No Need – I am managing my contacts on a spreadsheet and I think that works just fine. Need – I now understand that I have a need. Evaluation – I’m now looking at solutions. Enjoy – At this stage I’ve purchased and trying to use the product.
40 Unusual Websites you should Bookmark After every 500 additions to MUO directory , we select the 40 most unique and unusual services. It’s been 5 months since the first one, so it’s time for batch no. 2. As mentioned earlier, this round-up is about those little-known undiscovered apps that are rather unusual, useful, free, and are the must-be bookmarked type. Top 10: 1. beFunky – Awesome web app that turns images to cartoonized paintings and videos to cartoons. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. A List Apart: Topics: Content: Content Strategy Content strategy for desktop, mobile, and beyond. Copy as interface. Building trust through better writing and honest communication. Working with, and in some cases building your own, content management systems. The wisdom of community. It’s time to take up the torch—time to make content matter. Writing and editing for the web.
Marketing and the 7 Stages of the Buying Process - Clarity Marketing - Nottingham Looking at the buying process from your prospect’s point of view it becomes clear that your marketing messages, whilst remaining consistent in their essence, must be tailored to meet the information needs of the prospect as they get closer to making their decision. 1. Status Quo: The prospect has not yet recognised that they have a problem that needs solving. 2. Priority: They’ve recognised the problem but are not sure which solution might be best for their specific circumstances. 3. 4. 5. 6. 7. In the early stages your challenge is to be there and be easy to find at the point when your prospect starts to look for answers to their problem. As they start to look at the options available, assessing competitor offerings against yours, you need to be clear on what the advantages of doing business with you are. At some point, your prospects will want to know the detail of what they can expect – this might be technical specifications, terms and conditions, or other more detailed knowledge.