HOW TO: Measure Social Media ROI
Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not. Having concrete goals and concrete baselines is crucial to calculating your return on investment. Once you have your goals defined, you need to gauge the baseline for your levels before starting or changing your social media strategy. Metrics Tools Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. The trick is to not rely solely on the numbers, but on what the numbers end up leading to.
Social Media Search Tool | WhosTalkin?
Luxury Brands Using Social Media Marketing Online «FMM
Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged. Ogilvy Digital 360′s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. My Thoughts: This is usually our first recommendation to clients: add social sharing buttons. 3. Fashism.com 4. 5.
Social Media Strategy Framework | Intersection Marketing Blog
Intersection Digital Marketing Digital Marketing and Communication Strategy, Implementation & Education Vancouver Marketing Consultant You are here: Home / Social Media / Social Media Strategy Framework Social Media Strategy Framework October 20, 2009 By Mark Smiciklas 16 Comments Social Media Strategy Framework. Be Sociable, Share! Filed Under: Social Media Tagged With: social media framework, social media strategy About Mark Smiciklas Digital Strategist + Visual Thinker. Connect Recent Blog Posts Book a Coaching Call
Social Games: How The Big Three Make Millions
So much for the first generation of big Facebook/MySpace social application startups. Slide and RockYou both got huge valuations in venture rounds. But a new generation of application developers has taken center stage and are racking up big revenues and their own eye popping valuations: Zynga, Playfish and Playdom. All three own popular social games on Facebook and MySpace. All three companies are getting a ton of press and investor attention. These three companies may be generating as much as $300 million annually on sales of virtual goods. The goal of all of these games is to get to a higher level, and generally have more fun growing things or killing things faster than your friends. Except Business Week didn’t mention the dark side of the business at all. All three companies are willing to give game currency in exchange for offers. Three companies control most of these lead generation offers: TrialPay (appears to have the most legitimate offers), Offerpal and SuperRewards.
Small Business: Three Best Ways to Use Social Media
How else can we say it: Unless you've been living under a rock, you've probably heard of Twitter, Facebook and LinkedIn as tools to promote your services and products online. According to a recent survey of 148 private companies by the University of Massachusetts Dartmouth Center for Marketing Research, 43% say social media is "very important" to their business and marketing strategy, 52% are tweeting and 45% are blogging. But don't feel pressured to jump in quickly and create a profile on every site. First, decide if it's right for your company. For instance, a Facebook fan page probably doesn't make sense for a business-to-business outfit, says Neal Schaffer, author of "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn." If you've decided to incorporate social media, remember that YouTube videos, blog posts and status updates are just a part of your entire marketing arsenal. 1.Stand out by trying less-crowded or up-and-coming social-media sites. 3.
How To Spam Facebook Like A Pro: An Insider’s Confession
Another day, another Android handset. The One comes to us from Spanish start-up called GeeksPhone. No word on available, planned market, or price, but so far the specs are looking good for the quadband GSM and 2100MHz UMTS HSPA phone. It’s got a 3.2-inch WQVGA hybrid resistive touchscreen up top, with a slide-out QWERTY keyboard underneath. It sports dual cameras – a 3.1MP autofocus guy on the backside and a VGA front-facing camera – 3.5mm headset jack, 802.11 b/g, GPS and acceleromter. A 528 MHZ ARM11 Jazelle powers the kit.
Ultimate How-To: Grow Your Social Media Network
Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.
Green Eggs & Facebook: 15 Social Media Tips from Dr. Seuss
The older I get the more I realize how smart my mother & Dr. Suess are. Yes, Dr. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. And I will close with my all time favorite Dr. “You’re off to Great Places! Go get-r-done peeps! *Important Note: The above quotes are either from Dr. Connect: Authored by: Pam Moore Half marketing, half geek, social media addict, CEO & Founder of Marketing Nutz @MktgNutz, entrepreneur, speaker, trainer, coach. See complete profile
Social Media Marketing: A Small Business PrimerSocial Media Marketing Made Easy | Facebook & Twitter for Business
Get The Dash A free weekly marketing to-do list, straight from our desk to your inbox every Wednesday. Leveraging social media marketing is just plain smart if you’re a small business on a budget. But this new way of marketing can be overwhelming, frustrating, and downright confusing. Which sites are essential for social media marketing? Our course on Social Media Marketing can help you get a feel for these networks, too. How can I save time when marketing on social media? Which social media site should I spend the most time on? How often do I need to be on social media to make my marketing succeed? Is social media marketing useful for every business? My business is offline, can I still use social media to collect leads for my business? How can a local business use social media marketing? Use social media to up the “know, like, and trust” factor with your business. Does social media marketing really work? Is social media marketing expensive?
BoxRockit | A simple way to sell your digital products on Twitter
