Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks Much of the search marketing industry is up in arms over notifications from Google Webmaster Tools warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links... that could be used to manipulate PageRank”. What began as a ripple back in February has become a tidal wave of discontent and alarm as more report receiving the notices. The hardest hit so far, if you can judge by the buzz on the web, are blog networks like BuildMyRank (which is actually shutting down). The “unnatural” distinction is an important one, as until now, SEOs and webmasters have largely been discouraged from creating paid links. In a 2008 interview with Eric Enge, Google Web Spam Czar Matt Cutts talked about link building – specifically, how to do it ethically and within Google’s guidelines. Recent events seem almost a fundamental shift in the way Google perceives inbound links; they’re now saying not only can you not buy them, you can’t try to build at all.
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What counts as a high-quality website according to Google? Google has released some more information on the Webmaster Central Blog about how its algorithms determine high-quality website content. Is this the on-line year of the panda? If you’ve been following any sort of SEO news in the past few months, it’s likely that you’ve heard about the Google Panda algorithm update which changed the search results coming back from Google’s search homepage. The main aim of the huge update was to weed out low-quality websites with poor and/or duplicate non-authorative content. Some website owners have reported up to a 30% drop in website traffic since the update, due to lower rankings in the search results, and many are not happy about the change. One of the main gripes against Google has been their slowness to quantify what they mean by low-quality and high-quality content. What is a high-quality website? Finally we have received some insight from Google itself as to what they think makes website content high-quality. Website Health Check Post maintained by Wil .
Content Rewrites Are Dead 275 Flares Twitter 248 Facebook 12 Google+ 15 Pin It Share 0 275 Flares × This is not your Father’s Google. The Google that you once knew and loved is gone, and today we have a new and unpredictable Google that has moods as unpredictable as the sea and which is constantly searching for a new corner of SEO to penalize. We’ve had Google Panda which hit content farms, we’ve had the de-indexing of blog networks, we’ve had the new ‘fold algorithm’ for AdSense and we’ve had Penguin which targeted over optimization and link building. What Are Content Rewrites? A content rewrite is pretty much what it sounds like – articles that are simply other articles that are rewritten. In a recent interview with Stone Temple’s Eric Enge, Matt Cutts announced that along with infographics, content rewrites would be coming under fire. Those other [rewritten] sites are not bringing additional value. What Does This Mean? How to Avoid Being Penalized
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Google Panda: 5 Tips You Should Know It’s here. It’s inevitable. It’s called Google Panda, the latest Google’s search algorithm which aims to promote the high quality content site by dooming the rank of low quality content sites. Since its release and updates, many sites have been shown to be terribly affected by the algorithm, but the worst rumor here is, they can do almost nothing to recover the ranking and traffic. (Image Source: famousbloggers.net) Although the web haven’t sought out an absolute remedy to the Panda’s update, we all know that Panda is pretty much a content quality filter. 1. The first and foremost thing you can probably do is to separate out all auto-generated content. (Image Source: Fotolia) To know whether your site content is low quality or not, here are some helpful questions asked by Google Webmaster Central Blog to aid you in determining the low quality content: Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday It's here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google's algorithm and are not merely manual reviews of sites in the index, so there is room for error (causing devastation for many legitimate webmasters and SEOs). A lot of people ask what parts of their existing SEO practice they can modify and emphasize to recover from the blow, but alas, it's not that simple. Howdy, SEOmoz fans.
Google Panda update survival guide As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it. Can your business handle a 50% drop in organic (non-paid) visits from Google? That’s what might be coming your way courtesy of Google’s Panda algorithm update. Before we get into the whys and wherefores, find out if you’ve been hit by Panda … Panda update: If your site gets slapped by the Panda then you are going to have to wait for the next update to find out if any changes you’ve made will get the Panda off your back. Why did Google Panda slap quality sites? Watch Karon Thackston's 3 essential post-Panda content tips for ecommerce sites Has your site been Panda slapped? First go to your GA dashboard. But dig deeper. and