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Great hacks for life

Great hacks for life

Talks: Shortly after they presented at Startup Saturday Mumbai, we caught up with Kunal Shah Managing Director, Accelyst Solutions Pvt. Ltd and talked about their new venture and the mobile VAS industry. What is in one line? We want to make mobile recharge free by offering equal value back to the customer in the form of different retailers’ coupons. How does the company do that? Freecharge enables the user to recharge his/her mobile phone and make it free. It’s a win-win-win situation – win for the customers, they get their value out of the recharge; win for the retailer because they are able to tap into a large mass of people; our win we’re yet to figure out. How can this be real? People think that Freecharge is too good to be true. Why is the company in this business? The mobile telephony is one of the most penetrated markets in India. I have been a big believer in free. Where do you see this (telecom) industry going? Some sort of consolidation will happen. 1. 2.

The 10 Most Successful Ad Campaigns of All Time and How They Came to Be :: d. drew design, a classic design and marketing company :: Surprise, AZ 3aug 09 The 10 Most Successful Ad Campaigns of All Time and How They Came to Be The point of an advertising campaign is to either sell product, or stick in a person's mind. I pieced together this guide to the top 10 ad campaigns in the last century. The list itself was provided by Ad Age, as they're the authority on advertising, but all the background research I dug up from various websites and consolidated into this article. 10. Company/Campaign: AvisAgency: Doyle, Dane & Bernbach In the '50s, Avis was doing pretty badly. In a move that would have been unheard of today, DDB's president suggested to Avis that they start getting their act together, as he saw advertising for the company as "making good advertising for a bad product." And a turnaround it was. 9. ClairolFoote, Cone & Belding Shirley Polykoff, a legendary female advertising personality, is the star here. At one point, in fact, the campaign was turned down initially by Life magazine for this very reason. 8. 7. 6. DeBeersN.W.

Serendipity 5 Real Life Soldiers Who Make Rambo Look Like a Pussy We all understand that action movies are cheesy escapism. After all, could one commando really take out a whole compound full of bad guys? Actually, yes. It turns out the history books are full of stories of soldiers doing things so badass they'd hesitate to put them into a film for fear of killing the realism. Like these five, for example. #5. Who Was He? Simo Hayha had a fairly boring life in Finland. Since the majority of fighting took place in the forest, he figured the best way to stop the invasion was to grab his trusty rifle, a couple of cans of food and hide in a tree all day shooting Russians. Can you spot Hayha? Of course when the Russians heard that dozens of their men were going down and that it was all one dude with a rifle, they got fucking scared. They started by sending out a task force to find Hayha and take him out. Then they tried getting together a team of counter-snipers (which are basically snipers that kill snipers) and sent them in to eliminate Hayha. #4. Exactly.

95 websites you should totally bookmark today Google is the internet surfer's best friend and worst enemy. If you know what you're after, just type it into the search engine's famous little box and – hey presto – you'll be given a list of related sites in order of relevance. Such is Google's dominance that its name has become a synonym for search. And rightly so. When was the last time you Yahooed something? And good though Bing is, it's not ringing our bell just yet. Searching for something implies you know what you're looking for. How do you ask Google for some brilliant sites, sites which will feed your mind, soul or just let you waste time in style? Our experts have put their thinking caps on and come up with a list of their favourite sites. 20 websites that changed the world Best sites for learning Martin Cooper uncovers the best sites for discovering amazing facts and figures When you're after something to feed your mind, body or soul, you'll be sure to find something on the internet that will make you think. eHow