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The Discipline of Content Strategy

The Discipline of Content Strategy
We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content. Article Continues Below Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself. Yeah, yeah. But who among us is asking the scary, important questions about content, such as “What’s the point?” As a community, we’re rather quiet on the matter of content. Do you think it’s a coincidence, then, that web content is, for the most part, crap? Dealing with content is messy. And yet, the web is content. And that’s where content strategy comes in. What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. At its best, a content strategy defines: But wait…there’s more#section3 BUT.

Three approaches to Intranet Strategy The web professional's online magazine of choice. In: Columns > IAnything Goes By Jeff Lash Published on March 13, 2003 Intranets have become immensely popular over the past few years. While they were usually found only in large organizations five to ten years ago, the past few years have seen companies, non-profits, and institutions of all sizes beginning to see the value of creating a Web site specifically for internal use. Often the drive for creating an Intranet is simply to keep up with the Joneses (because every other company is doing it) or because rogue departments set up their own internal Web servers and the Communications or IT departments try to reign them in. Every Intranet is different, and every section of a company’s Intranet can be used differently. Knowledge Management Collaboration and Communication Task Completion Knowledge Management Knowledge management deals with understanding information and knowledge within a company. Collaboration and Communication Task Completion

Sites web au look rétro et vintage | Design Retro Le style rétro et vintage est un style bien présent dans le design graphique autant que sur le web. Bien qu’utilisé depuis déjà quelques années, ce style est toujours très d’actualité dans les dernières tendances web et continue d’évoluer grâce à l’utilisation des textures, des typographies et des couleurs. Voici une liste de sites web au look rétro et vintage qui sauront vous inspirer dans ce style de création très agréable à parcourir. MailChimp 5.2 Smultron Reklama-Audio Tvornica Bannera Dollar Dreadful Tommy Silky Szeto Level 2D Simple as Milk Paper Damsels Circus.fm The Journal of Min Tran Jan Ploch R U Hot Enuf? Hipstery Forefathers Group Five Thirty Brew The New York Moon Cup Cup Cupcakes Bright Bulb Design Studio Bitfoundry Atticus Pet Design Studio Mom & Popcorn Amazee Labs

The Smashing Book #2 (printed) Well-respected professionals have worked with us to provide exciting and comprehensive chapters: The Principles of Good Graphic Design, Matt Ward and Alexander Charchar This chapter looks at some key concepts of graphic design as they relate to modern Web design. It looks at a number of the central elements and methodologies that drive the act of designing itself, and it discusses the sometimes subtle but always significant divide between the merely good and truly great. This chapter is about: The meaning of graphic design. Visible vs. Basic principles and techniques of producing the visible layer of design in tools such as Photoshop are widely covered in books and online. This chapter is about: Seeing the invisible in design. Designing Mobile User Experiences, Mike Rundle The best apps work well, but building an app that looks good and works well isn’t easy. This chapter is about: Building and selling apps. Sketching, Wireframing and Prototyping, Janko Jovanovic Free Sample (PDF) Right!

Content Strategy: The Philosophy of Data - Boxes and Arrows: The Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. The analogy I’ve been using recently is that content strategy is to copywriting as information architecture is to design. The irony of this communication challenge is that the main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences. So, why has it been so hard for us to communicate what we do? Perhaps the problem is that, because content is so pervasive, everyone thinks they know all there is to know about it. Everything is content When we were developing a deep metadata system for the website of a national entertainment magazine, my colleague and friend, Chris Sizemore, would say, “Everything is content.” Everything is content? Critical mass

Determining the ROI of Enterprise 2.0 Despite recent statistics showing that Enterprise 2.0 tools have spread to about a third of businesses globally, there remain ongoing questions being asked in the enterprise software community about the real returns that they provide to businesses that deploy them.Many IT solutions create value only after traveling through an indirect chain of cause and effect. Certainly blogs, wikis, and social networks are popular on public networks, but does that translate to meaningful bottom line value to organizations? In other words, is Enterprise 2.0 truly strategic in the unique way that information technology can so often be? This is a key question since actual penetration of these tools is almost certainly lower than the one third figure I mention above. Most organizations today, even the ones where the applications are available to employees currently, are not yet exhorting workers to adopt these tools en masse despite a suite of compelling arguments and a growing set of case studies.

How To Design Your Own Infographics Introduction Infographics seem to be a real trend today, with new ones popping up daily on all sorts of subjects. From mortgages to ice cream, estimating software to infographics about infographics, there is very little now that hasn't been 'visualised' in some form. Many people don't realise that the term information graphic, or 'infographic' was first coined over 100 years ago, with the Coxcomb chart by Florence Nightingale in 1857 being one of earliest recognised examples. They have existed in many forms since then, but only in the past few years have infographics developed into the art form we know today. However, they suit the information heavy world we live in as they give an easily understandable visual snapshot of something that may otherwise be plain text, and can help to widen the audience of a subject. But do you have to be a graphic designer to design infographics? Best Practice Process Best Online Resources For Infographic Design Lastly...

Designing For The Future Web - Smashing Magazine Advertisement Designing for the future Web. That’s a big subject. Where do we start when we’re talking about something that isn’t here yet? In this article, we’ll look at what the future Web might look like and how we can adapt our current skills to this new environment, as well as how to create fluid websites that are built around a consistent core and that adapt to the limitations and features of the device on which they are viewed. But before we get to that, let’s start with a question. What Is The Future Web? Back in the old days: analogous Google queries would have taken 30 days. The one word that I hear more than any other at the moment is mobile. But despite all this, focusing just on mobile isn’t the answer. The way we access the Internet is changing, of that we can be certain. Why Portable? First, the physical infrastructure of the Internet is spreading rapidly, so that our ability to access the Internet wherever we are grows daily. How Do We Design For The Portable Web? Why?

Intellectual Value Intellectual Value A radical new way of looking at compensation for owners and creators in the Net-based economy. By Esther Dyson What happens to intellectual property when it gets on the Internet? The Net dramatically changes the economics of content. In the new communities of the Net, the intrinsic value of content generally will remain high, but most individual items will have a short commercial half-life. What will almost-free software and proliferating content do to commercial markets for content? In a new environment, such as the gravity field of the moon, laws of physics play out differently. Chief among the new rules is that "content is free." What should content makers do in such an inverted world? Of course, there still will be ways for content creators to be paid. I am not saying that content is worthless, or that you will always get it for free. The half-life of value Imagine you're a farmer in the 19th century headed into the 20th. Seen one, seen them all Approaching zero

The Challenges, Evolution, and Success Factors of the Enterprise Intranet Enterprise Intranets are an often overlooked corporate asset. These powerful tools represent the knowledge, relationships, and processes of a company, yet for the most part they go under-resources, under-appreciated, and given third-class citizenship to the public site and customer or partner extranet. We know they are important as they are a direct reflection of your corporate culture. If a company’s competitive strength is it’s employees and how they work together, the intranet is a valuable tool. Secondly, with many baby boomers in the United States retiring in the near future a great deal of corporate knowledge will be lost, how will you capture and distribute this tacit knowledge? The Challenges of the Enterprise Intranet: There’s a few major reasons why the intranet is not fully utliized, it really comes down to corporate prioritizies and resources. 1) Leadership not employee focused. Success Factors for Successful Enterprise Intranet So where is your intranet? Related Resources:

Les data en forme Cette semaine, les journalistes de données d'Owni vous parlent de couteau suisse, de police utile, d'entrecôte-béarnaise-frites, de législatives et du côté obscur des données. Mais surtout, surtout... Ils vont vous faire chanter ! Après la faille temporelle de la semaine dernière pour cause de nouveau gouvernement à visualiser, ouvrons ce nouveau numéro des data en forme en mode “boîte à outil”. Tout comme le célèbre couteau rouge, selection.datavisualization.ch présente non seulement des outils essentiels pour toutes celles et ceux qui souhaiteraient jouer avec les données mais ils sont présentés de manière intelligente et ergonomique. Trois filtres permettent de trier ces outils en fonction de ce que vous cherchez à faire : cartes, graphiques ou traitement des données. Police et bonnes pratiques Pour rester dans les outils, remercions cette semaine l’ami Geoffrey Dorne pour avoir pointé une police de caractère qui pourrait vite s’avérer indispensable : la typo FF Chartwell.

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