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The Ultimate iPhone App Marketing Strategy Guide

The Ultimate iPhone App Marketing Strategy Guide
Updated: April 15, 2016 After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have a pretty really good idea of what can be done to make an app a success. We’ve been sharing some of it right here on our blog and great content from others on Twitter. …and now it’s time for more. We want to answer questions that we have received from readers, like: How would I go about launching a new iOS app? This post is meant to teach you everything we know about launching and marketing an iPad or iPhone app. It’s not a “secret recipe,” and probably not exhaustive (but we are doing our best to make it so). It’s not a step-by-step process either, some of these things have to be done simultaneously. Build Your Personal Online Presence It is essential to establish your personal online presence, independent of your app. When you launch your app, you now have 30,000 followers that you can show your new app to. Validate Your Idea Review Mining No! Related:  marketing online

Podcast 71 – Pitch Perfect Scotty and John spend time with TUAW bloggers Steve Sande and Erica Sadun and talk about how to best pitch your new app if you want to get it reviewed by a popular blog. Guest Details Le m-commerce séduit de plus en plus les consommateurs Le m-commerce ne cesse de croitre, puisque de plus en plus de consommateurs font des recherches et finalisent leur achat sur ce support. Le mobile a aujourd’hui une place prépondérante dans le processus d’achat et ce, quel que soit le canal de vente : en ligne, mobile ou en boutique. Avec le développement d’applications sur smartphones et tablettes, les clients sont devenus les acteurs de leur propre consommation. En effet, puisque le mobile fait partie de leur quotidien, il réinvente leur comportement d’achat avec ses multiples usages, comme la localisation d’une boutique, la recherche de produits, la comparaison de prix et enfin le paiement online. Tradedoubler a présenté son livre blanc sur le sujet «Les consommateurs mobile & vous». Celui-ci révèle que pour 42% des recherches faites via mobile, c’est la comparaison de prix qui détermine l’acte d’achat. Croissance du m-commerce Toutefois déjà 25% finalisent leurs achats directement sur mobiles et 7% depuis leurs tablettes.

3 Apps to Help You Write a Marketing Plan Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » You might have a great product or an excellent service but your business won't grow unless people know you're out there. It all starts with a marketing plan. Here are three apps that can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy: 1. From there, the app helps you analyze your competitors, determine your target market and come up with a price. Related: A Data-Driven Reality Check for Your Marketing Budget Once you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. Price: $9.99 2. This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. Price: $9.99 for iOS, $7.99 for Android. Related: Writing a Business Plan? 3. Price: Free Limited Time Offer

8 Ways to Make Your Mobile App Stand Out | Fiksu This post -- written by our Craig Palli -- originally appeared on Boston.com. With more than 1.5 million apps in the Apple and Android app stores, mobile app marketers face the enormous challenge of achieving discoverability, sustained user engagement and, ultimately, monetization. Successfully marketing your app requires more than strategic mobile media buying and compelling, creative advertising. High-performance mobile app marketers have a laser-like focus on targeting and acquiring loyal users – those who take a specific action, such as an in-app purchase or registration. The following eight tips for marketing your app are focused on driving more of these loyal users. Establish goals for loyal users. Mobile app marketing shouldn't require guesswork.

Facebook : bientôt de la publicité sur mobile, ciblée par les applications ? 5. Etapas del plan de marketing Debido al carácter interdisciplinario del marketing, así como al diferente tamaño y actividad de las empresas, no se puede facilitar un programa estándar para la realización del plan de marketing; ya que las condiciones de elaboración que le dan validez son variadas y responden, por lo general, a diferentes necesidades y culturas de la empresa. Ahora bien, como líneas maestras aconsejo no emplear demasiado tiempo en la elaboración de un plan de marketing que no se necesita; no debemos perdernos en razonamientos complicados; se debe aplicar un marketing con espíritu analítico pero a la vez con sentido común; no debemos trabajar con un sinfín de datos, solo utilizar los necesarios; y, lo que es más importante, conseguir que sea viable y pragmático. El plan de marketing requiere, por otra parte, un trabajo metódico y organizado para ir avanzando poco a poco en su redacción. Gráfico 2. Distintas etapas para la elaboración de un plan de marketing 5.1. 5.2. Un análisis histórico. 5.3. 5.3.1.

Sweating Commas — Professional Editing for Independent Writers Le SEO pour les sites mobiles Lior Levin, invité sur Hubspot, nous fait part de ses idées sur la recherche sur mobile, qui a considérablement augmenté ces dernières années. En 5 ans, le volume de recherche sur les terminaux portables a été multiplié par 5. Cette évolution surpasse largement le taux de croissance sur ordinateur. Et ce chiffre n’est pas prêt de s’arrêter avec l’adoption de plus en plus généralisée des smartphones. Ce qui signifie qu’il est temps pour le responsable webmarketing de talent de développer une stratégie unique d’optimisation du site web pour un affichage sur les mobiles. Créer du contenu au format mobile Un site web dont les pages sont longues à charger risquent d’être pénalisé par le Panda car la vitesse d’affichage est un paramètre important pour l’optimisation du site dans les SERP. Optimiser les mots clés Les mots clés ne sont pas toujours les mêmes entre une requête sur mobile et une autre sur ordinateur. Optimiser pour la saisie intuitive Visibilité sur petit écran

Top 50 Marketing Plan Software Tools and Apps The old adage, “If you fail to plan, you plan to fail” fits nearly any aspect of life. But, failing to plan your marketing strategy is a costly mistake that businesses and marketers cannot afford to make. Typically, a marketing plan describes an organization’s advertising and marketing efforts for the coming year. Most marketing plans include a statement of the marketing situation, a discussion of target markets and company position, and a description of the intended marketing mix to reach marketing goals. But, companies do not have to create and design a marketing plan haphazardly. We offer our top 50 marketing plan tools and apps here, in no particular order. 1. PaloAlto Software’s Sales and Marketing Pro helps businesses design their marketing plan and sales strategy from beginning to end. Key Features: Cost: $179.95, with a 60-day money back guarantee Backup CD: $9.95 2. The Marketing Donut provides resources for business. Cost: FREE 3. 4. Cost: FREE trial available; Contact for a quote

5 Essential Qualities of Irresistible Product Descriptions Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that. Just take a look at this high-end retailer’s description, and you’ll see what I mean. Trusting customers to buy based on a brand name and photo alone is like sending them on an ocean voyage in a rowboat. People need help understanding what your product is and what it will do for them. And with so many brands not investing the time to write useful descriptions, you can easily stand out from the crowd. 1) Spark imagination with vivid language: Teavana Tea, in and of itself, is nothing exciting. The key is to nix all neutral words that don’t inspire or persuade. Descriptions like rosy blush blend, enticing, tantalizing and intoxicating make this tea seem more than just another cup of caffeine. How you can do it Then look for words that elicit those feelings.

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