Home :: Razorfish I hold a dual role within Publicis Groupe, serving as both active Chief Strategy and Innovation Officer at VivaKi — a global leader in digital advertising solutions — and Chair for leading digital agencies DigitasLBi and Razorfish. At VivaKi, my team and I focus on incubating new ideas, approaches, partnerships and models for the next generation of data-driven marketing, storytelling, brand rethinking and the next two billion customers (China and India). In order to achieve these goals, I am responsible for Emerging Opportunities and Partnerships for VivaKi/Publicis Groupe. Emerging Opportunities includes co-creating the future with startups (VivaKi Ventures), media companies (The Pool) and brands (Finch 15). In my role as Razorfish/DigitasLBi Chair, I provide strategic direction to the digital agencies, while also working with VivaKi CEO Frank Voris to activate technology and build digital products for Publicis Groupe through cross-agency collaboration.
Razorfish: The Agency for Marketing, Experience & Enterprise Design for the Digital World André Platteel Thinking in terms of marketing concepts has penetrated almost every sector of society – not only the economy, but also politics, the media and the arts. Everything has become a product. Our culture has become ‘marketized.’ As a result, brand managers can see their promises evaporating before their eyes because their strategies no longer fit in with today’s culture. Book design: Lust About Custom Tattoo Designers | Create My Tattoo Agency Killers KK Outlet 6 March 2014Permalink The Set Up is a group show featuring artists whose work plays with fashion references whilst commenting on the darker and more absurd elements of the industry. Artists include Alison Brady, Aurelien Juner, Daniel Soares, Emily Stein, Isabelle Wenzel, Lydia Garnett, Simon Wald-Lasowski, Yolanda Dominguez. Click here for more information. 6 February 2014Permalink Fred Butler welcomes you to enter a futuristic temple where she will unveil abstract shrines inspired by a utopian future. Known for her own accessory collections and work with cultural icons such as Lady Gaga, Nicky Minaj, TEED and Beth Ditto, Fred opens up her prismatic mind and welcomes you in to experience a colourful, sensory overload. 5 December 2013Permalink Throughout December Poundshop will be taking over KK Outlet with their specially curated selection of seasonal products. 30 October 2013Permalink Everybody loves food, wine and interesting chats right?
Welche Crowdsourcing-Modelle gibt es? | grassgreenmedia Bei der Betrachtung der verschiedenen Crowdsourcing Modelle erscheinen die Erkenntnisse der Arbeit von Christian Papsdorf, der dies aus sozialwissenschaftlichen Aspekten betrachtet, besonders geeignet. Dabei stellt Papsdorf fünf Modelle zur Einbindung der Kundenarbeit dar. Um diese zu ordnen und zu analysieren wurde auf die Art der Ansprache, sowie die Möglichkeit zur Aktivität der User geachtet. Offener Ideenwettbewerb Als Kern wird hier der öffentliche Aufruf an alle Internetnutzer gesehen, Ihre Ideen zu einer bestimmten Fragestellung einzureichen. Wettbewerbe dieser Art finden sich in verschiedenen Bereichen wieder. Ergebnisorientierte, virtuelle Microjobs Hierbei wird durch Unternehmen eine singuläre Aufgabe mit einer klaren Zielsetzung, deren Erreichen objektiv prüfbar ist, zur Erledigung angeboten. Userdesignbasierte Massenfertigung Userkollaboration basierende Ideenplattform Indirekte Vernutzung von Usercontent