How To Get 41% More Likes On Your Facebook Posts Even if you’re using the best marketing practices on Facebook, you can still take engagement and virality to the next level. Let’s assume you’ve adopted some of the best practices of getting good results posting to your Facebook fans: Understand your audience and what they care about;Post content that doesn’t just say “me, me, me;”Use calls to action (“click like if…”, asking questions, or simply saying “tell us in the comments section…”) to get more engagement; andLook at the visibility, likes and comments of individual posts to see what’s working and what’s not. Now how can you take it to the next level? And how do you post good content frequently if you don’t have the time or resources to create a lot of your own fascinating content? I’ve been testing out a service called InfiniGraph that solves these problems. Hypercuration (yes, they trademarked that) is really cool. Below is a look at the most recent, engaging and viral content from The New York Times.
Something big is coming - Gareth Cliff - Synergize Bookmarks Blog The next big thing will be hitting Cape Town’s Artscape in the next few weeks, but who is big enough to share the same space with digital’s biggest names? Why, Gareth Cliff of course. Considered one of South Africa’s biggest personalities, this Pretoria native is big on music but even bigger on controversy. But while many South Africans find themselves criticising the infamous Gareth Cliff for his actions on and off the radio, they continuously find themselves turning the dial to find 5fm in the mornings. An electic personality that has set the world of radio on fire, this South African Idols judge is looking to do the same when he hits the stage for The Bookmarks Awards 2013 on 14th November. While we know that he will be bringing his razor-sharp wit to the “Bookmarks party”, just how much do we know about this South African personality? The controversy: He refuses to be anyone else but himself, and that is Gareth Cliff. The Fame: The Quotes: An interesting fact about Gareth Cliff:
7 Great Websites for Writers by Mark Nichol From usual suspects to obscure gems, from grammar guides to usage resources, here are some websites of great value to writers: 1. No longer does one need to own a book or go to a bookstore or a library to thumb through it in search of that name or bon mot or expression you can’t quite remember. And then, of course, there are the site’s “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” features — but the book search can be a writer’s salvation. 2. 3. 4. 5. 6. 7. Social Media Content 101 – Part 1 (of 4) | Content Rich by Jon Wuebben Social Media. Heard of it? Unless you have been sent in a rocket ship to space for the past couple years, you probably not only know about it – but are digging into it and may be a very active participant. It has been the biggest thing to hit the business world since the Internet itself…plain and simple. Whether you are a business with a fan page on Facebook, a Twitter page and a You Tube channel, or a just a regular guy or gal who is re-connecting with old friends through social media, it has affected practically ALL of us. So, what is Social Media? “Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” Social Media is expanding like crazy… Why?
5 Content Marketing Ideas Worth Stealing Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect. It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers. The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream. Creating content is time consuming and a creative challenge. 8 Content Marketing Challenges These are the challenges among many. As Steve Jobs says “Stay Foolish” The Power of Multi-Media Idea 1: Include Images and Photos What are infographics? What About You?
Successful digital campaigns of the past The Bookmarks Awards 2013 is just around the way; entries have long been submitted, the judges are steadily scrutinising the digital campaigns up for nomination and those who’ve entered are anxiously waiting for October 24th, the day when the shortlisted entries will be announced. Well. There’s not much anyone can do now besides practise patience. And that’s the beauty of the internet in a nutshell, isn’t it? There are many planned, thought-out and carefully constructed digital campaigns that have reached legendary status over the years so for the moment, forget about Google’s ‘not provided’ fiasco or the change in Facebook’s privacy settings and let’s have a look at some of the most successful digital campaigns of the past. Coca-Cola has mastered the art of digital domination The Share A Coke campaign which originally launched in 2011 enjoyed a massive global response over the last two years. Old Spice. Red Bull Stratos
4 ways to improve quotes in press releases What will sink your press release faster than an iceberg on a foggy night? Well, besides clichés, superlatives, and meaningless terms such as “cutting-edge,” using poorly worded quotes will have reporters hitting the delete button before they read your third paragraph. Don’t fall victim to this problem. Consider the following tips as you are crafting your press release. Trash those lazy verbs A common problem with press release quotes is that they’re full of lazy corporate verbs such as synergize, utilize, leverage, or facilitate. Instead, describe your customer’s needs and how your product solves it. Keep it conversational Another problem with press release quotes—particularly those from the CEO or another executive—is that your audience knows these quotes are made up. When was the last time you actually heard someone say, “This new app will foster a new synergistic environment where suppliers and customers can leverage the new social media environment to communicate”? Can you paraphrase?
HOW TO: Maximize Your Content's Reach on the Social Web Bill Flitter is an experienced entrepreneur and expert in online advertising. His newest venture, Dlvr.it, helps publishers easily syndicate, measure and increase the reach of their content. We have all heard that "content is king" — Sumner Redstone deemed it so, then Rupert Murdoch upped the ante, calling it "emperor." But how do we make sure content is delivered to the right places, at the right times? How can we measure the effectiveness of this content and its distribution? The model for publishers is changing due to today's social media growth and the reliance on "stream consumption." Time spent with social networking has surpassed time spent with e-mail (Nielsen).Time spent on social networks and blogging sites is growing at over three times that of the overall Internet (Nielsen).7 out of 10 Americans consume content via the “stream” or news-feed style communications (Pew Internet). Today, content producers have a lot more to keep up with if they want to stay relevant. Measure Grow
5 Ways Advertising Is Changing in a World of Non-Linear Media Chris Schreiber is director of marketing at social video advertising company Sharethrough. Before joining Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google. Earlier this month, the advertising industry’s leading brands, agencies and technology platforms descended on New York City for Advertising Week to discuss how brands can effectively connect with consumers across today’s fractured media landscape. Participants analyzed the increasing role of brand content, the changing nature of content distribution and the complexity of measurement. One particular observation emerged on multiple occasions: When it comes to how we consume media, we no longer live in a “linear” world. People now move quickly and unpredictably between devices and media environments throughout the day. Brands and agencies are rearranging many of the core components of their programs to be able to thrive in this non-linear, distracted media universe we now inhabit. 1. 2. 3.