Gamification Research Network Captain Up :: Game Mechanics Made Easy Octalysis: Complete Gamification Framework (This is the Gamification Framework that I am most known for. Within a year, it was translated into 9 different languages and became classic teaching literature in the gamification space in the US, Europe, Australia and South America.) Octalysis: Complete Gamification Framework Gamification is design that places the most emphasis on human motivation in the process. Most processes design around function and efficiency – they try to get the job done as quickly as possible. Even though many Gamification techniques were in use long before video games were around, games were one of the earliest examples of a holistic approach to implementing Human-Based Design – so now we call it Gamification. In the past few years, I have been digging deep into the formulation of a complete framework to analyze and build strategies around the various systems of Gamification. In the end, I came up with a system that I feel is instructive, useful, and elegant. The 8 Core Drives of Gamification 8) Loss & Avoidance
Engagor This article originally appeared on Bloovi. We wanted to share it with everyone because we feel it perfectly describes what defines us as a company. But more importantly, this is a great opportunity to tell you we are hiring! If we have piqued your interest in this article, be sure to check out ourJobs Page! Engagor is bursting at the seams, and for that reason, the startup from Gent is urgently looking for new talent in Belgium and abroad. Hello Lien and Kris! Kris: I’m Director of Marketing at Engagor, which basically means I’m responsible for all marketing and communication. It’s now time for clear agreements regarding communication, both internally and externally, in order to facilitate this expansion as efficiently as possible. Lien: I’m marketing manager at Engagor and I’m always busy with many diverse tasks. What professional profiles is Engagor looking for? Lien: At the moment, we focus heavily on expanding our Sales and Development teams, which is logical. Kris: Definitely.
Gamasutra - The Art & Business of Making Games The 35 Gamification Mechanics toolkit v2.0 A simple and easy to use toolkit for Gamification Design by @victormanriquey Shipping options Print Out Version The new 2.0 Version This is the new version of my 35 Gamification Mechanics Toolkit. After the great success of v1.0 (that you can find and download here: Toolkit v1.0) I've been working hard for quite some months to improve and revamp both the mechanics design and the content itself. The former version was viewed more than 3500 times, received 85 G+ likes and has helped many people in developing their own gamification projects and I hope this new version will help many others! This new 2.0 version includes: a new design steps system, revamped design & improved mechanics How does It work? Player's Handbook Download and print your cards. You'll have 35 cards, and 6 design levels that follow a color pattern. Every level means a step in the design process. Pink - OnboardingYellow - Late OnboardingOrange - MidgameBlue - Late MidgameGreen - EndgamePurple/Epic - Everlasting experience
Gamification Research: How Diablo III uses Game Mechanics to become Winning & Addicting New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis Blizzard Entertainment, a company that knows how to do gaming right (though not perfectly), has hit it big with their latest game Diablo III, launched in May of 2012. This article analyzes the techniques and game mechanics that Diablo III uses to achieve the status of Winning & Addicting. Basic Game Mechanics 1) High Quality Graphics and Sound This is required for most games, and Blizzard is one of the best at it. 2) Leveling Up System Pretty basic too. 3) Progression through a storyline Again, like all RPGs, there is a storyline that makes players want to continue to play and find out what’s next. 4) Points/Money Accumulation Besides leveling up, many games use the accumulation of points or currency to keep users actively engaged to it. 5) Social Pressure and Companionship Advanced Game Mechanics 1) Milestone Unlocks In Diablo III, whenever you level up you learn a new set of skills. 1. 2. 3.
Gamepocalypse Now Core Concepts of Gamification Outstanding presentation from Amy Jo Kim, an adjunct professor of Game Design at USC’s Digital Media school, recently named top US-based game design school. She’s also the author of Community Building on the Web (2000), a design handbook for digital communities that’s used worldwide at game studios & universities.[Email Amy]. This presentation was delivered at Casual Connect Seattle, July 2011. A few of the highlights of the presentation and how they compare to sales and marketing: “What are your social engagement words?” My mind map from the presentation: Feel comfortable that Gamification will not turn the world upside down. Related Information:In love with your products more than your customers?
Gamification Co | The Leading Source for Gamification News & Info How FarmVille uses Game Mechanics to become Winning & Addicting New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis Gamification Research on the Game you don’t want to play but have to play Most people know about FarmVille, either because they have played it themselves, or because they’ve been harassed by their grandmas to give their farms a nice virtual crop. FarmVille is one of Zynga’s best performing games, and for some time was Facebook’s most popular game of all time. The interesting thing is, FarmVille really isn’t that “fun.” When you ask FarmVille players whether the game is “fun” or not, you never hear people say, “Its SO amazing!” Similar to my post that analyzes the game mechanics of Diablo 3, this post analyzes the game mechanics that FarmVille uses to become Winning & Addicting. Basic Game Mechanics Virtual Reality and Fantasy Like all sim related games, FarmVille allows the player to imagine herself living the life of someone else, in this case the exciting life of a – woopdidoo – Farmer! “WOW!