Marketing technology: So many tools, so little time (and money) LinkedIn's recent TechConnect event was held in Menlo Park, in the heart of Silicon Valley and the shadow of Sand Hill Road's big-name venture capital firms. One afternoon panel discussion featured marketing professionals--specifically, experts in social media and digital marketing--from three technology firms that might be familiar to you: Cisco, Oracle and Xerox. Sign up for our FREE newsletter for more news like this sent to your inbox! During the discussion it struck me that the challenge they face boils down to this: Too many choices. That might sound like a nice problem to have. Too many available tools to try out.
Aprimo - Marketing Automation Software For The Enterprise What would you do if you had the technology to work smarter than ever and connect with your target consumers in high-impact ways that build your business? In an increasingly crowded and competitive marketplace, capturing customer attention — in cost-effective ways that fortify your hard-earned brand equity and corporate standards — is tougher than ever. If you’re a business executive responsible for attracting and retaining profitable customers through compelling marketing campaigns, that’s exactly the challenge you’re facing. The Teradata Integrated Marketing Management (IMM) solution includes valuable tools and technology for your Marketing Operations, Campaign Management, Digital Messaging and Marketing Analytics needs and objectives. Develop difference-making campaigns with high ROI — and prove the positive impact of your initiatives — by leveraging these software solutions. Not sure where to start?
Corporate Profile About U. S. Steel United States Steel Corporation, headquartered in Pittsburgh, Pa., is an integrated steel producer with major production operations in the United States, Canada and Central Europe and an annual raw steelmaking capability of 27 million net tons. The company manufactures a wide range of value-added steel sheet and tubular products for the automotive, appliance, container, industrial machinery, construction, and oil and gas industries. U. The emerging third-party era of marketing automation Will marketing technology consolidate into a handful of behemoth super-platforms? Or will it continue to diversify with more innovative new software? My theory on marketing technology consolidation vs. diversification has been both.
Social Media Marketing World: Social Media's Mega Conference! Join 3,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. “This was honestly (and I’m not just saying this) the best conference I’ve attended in my professional life. It was a conference like no other. I really, really hope to come back next year. Thank you, thank you, thank you,” said attendee Laura Kaslow.
See a Map of the World Revealing Each Country's Most Visited Website It's a Google Earth after all. At least according to a new map detailing each country's most visited websites. An impressive 62 countries count on Google, with Facebook coming in first for 50 other countries. Together, these two websites constitute true global Internet Empires--but we already kind of knew that. The map reveals much more about our global browsing habits (like, apparently, Yahoo is big in Japan). How To Budget Your Way To Irrelevance - Global Cio - Executive Instead of focusing just on containing costs, consider what objectives and value your company is trying to deliver. We all must control costs. Companies that don't not only waste money and hurt profits, but they also miss out on market opportunities as they fritter away needed resources. But companies don't exist to save money. They exist to deliver value. Even the most cost-efficient companies will go bust if they don't deliver much value.
Build better Customer Relationships. Facebook Integration is here! Check out some of these statistics about Facebook. If Facebook were a country, it would be the world’s third largest.An average user has 130 friends.67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. This makes me wonder: How would it be if a sales rep could use the power of people on Facebook? Imagine how much you’d benefit if your CRM account is integrated with Facebook? Zoho CRM now offers an integration with Facebook, thus bringing your customers’ Facebook profiles inside your CRM account itself. So, how does this help to build better customer relationships?