Anatomy Of A Cannes Contender: Volkswagen The Force Let’s be honest. The Super Bowl isn’t as super as it’s supposed to be as a showcase of the ad industry’s best work. Too many agencies go for the tried and true formula and end up creating a lot of predictable pap. This year there were a few refreshing exceptions, and one true blockbuster. Deutsch L.A. made a risky move by launching its Super Bowl ad before the game. It paid off in sheer audience numbers (40 million views, more than any other Super Bowl entry). Here, Michael Kadin, EVP, Group Creative Director, Deutsch L.A. talks about the five decisions that allowed the agency to harness this Force. 1. The Super Bowl is usually a forum to be outrageous and hyperbolic. 2. On paper, we felt we had a wonderful little human story. 3. With over 100 million people watching the game, and the cost to buy a spot, clients often defer to the "Just do something crazy that will get us noticed" mentality. 4. 5.
Chrysler Celebrates Motown Spirit With Special 300: Video 2013 Chrysler 300 Motown Edition Sign up for our DailyNewsletterGet daily news, spy shots and more! Chrysler is continuing to highlight its Detroit heritage with a new special edition and accompanying television commercial that celebrates the spirit of Motown. The commercial is the latest in a long line of ads celebrating personalities and institutions connected with the city of Detroit, the first of which starred rapper Eminem. The latest ad features Berry Gordy, the founder of the legendary Motown record company and a Detroit native. Called Who We Are, the ad also showcases the new 2013 Chrysler 300 Motown Edition. This limited-edition vehicle features bright chrome front and rear fascia accents, mirror caps and door handles, a custom grille with seven sculpted horizontal blades, 20-inch aluminum wheels, blacked-out Chrysler wing badges, and Motown badges on the front fenders. Inside, the car gets white Nappa leather trim with black piping and accent stripes.
Revisiting the Smart Car…. That Still Sucks. « Marina Sleeps's Blog Over the weekend I ran to the store and as I was walking in I saw parked up front a smart car. Awwwwwww am I right?? However, I got angry! My Tahoe could have used that space!!! Notice how the smart car is this tiny thing in this space!!! You could fit five Smart cars in there!!! Yeah let’s do it!! I don’t know if you remember but I wrote a blog many moons ago about the Smart Car and basically how they sucked. My theory is its a conspiracy by the government for control on the growing population. Touche government, touche. Feel free to read up ….. I love the Smart Car’s slogan. Here is the so-called benefit to the Smart Car: Over 96 million Americans drive to work alone each day. I am sorry but that is stupid. I’ll be like… I didn’t order a smart car! People who drive these cars probably sing… Eric Carmen’s All By Myself!! Yeah yeah I said! Also, what the fuck is this!?! “Look son, this is what you will inherit.” “Gee Dad doesn’t look much bigger then the car I drive now.” “Awww really dad!!
2012 Volkswagen Passat The European market has proven to be a moneymaking investment for the Volkswagen Passat, but in the U.S., the sedan has not seen impressive sales numbers. This could very well be the reason Volkswagen has unveiled the 2012 Passat at the 2011 Detroit Auto Show just after revealing their 2011MY sedan just a few months ago at the Paris Auto Show. Known as the NMS until just recently, the 2012 Passat will go on sale in mid-August, and is rumored to be priced under $20K. US customers will get to choose from three equipment lines - S, SE, and SEL - and three different engine options. has announced that, with the new Passat, the diesel engine will be able to deliver an impressive 43 mpg. Hit the jump to read more about the U.S.’s 2012 Volkswagen Passat. Exterior and Interior The new 2012 Volkswagen Passat measures 191.7 inches in length, 110.4 inches for the wheelbase, and 72.2 inches in width. The interior offers increased rear space and high quality materials. The Engine When Can I Buy One?
2013 Chrysler 300 Motown Edition Photos and Info Chrysler’s ad campaigns of late have focused closely on the connection its cars have to the city of Detroit, and now the company is introducing a special-edition 300 that comes with its hometown’s vibes baked right in. Literally. The 2013 Chrysler 300 Motown edition’s style bumps to the tune of the music it is named after. Of course, an ad campaign featuring the new sedan is up and running; fittingly, the spot features Berry Gordy, legendary founder of Motown Records. But back to the car. In the Motown days, cars seemingly had more chrome than painted surfaces, so Chrysler slathered the Motown edition 300 with as much of the shiny stuff as possible. on 20-inch polished aluminum wheels and the 300’s available “touring” suspension. Even though the 300 Motown’s exterior gets a blast from the past, the interior is future-classy.
Beware Smart Car Bursts Into Flames Dangerous Death Trap Car Comparison Use this tool to compare car rankings, scores, prices and specs for your top picks. You can compare SUVs, cars or trucks and you can compare new cars and used cars. Then use our Best Price Program to get a great deal on new cars or search our huge collection of used car listings. Prices Invoice Avg. U.S. Overall Performance Exterior Interior Safety Reliability Pros & Cons Pros Spacious interior Fuel-efficient diesel engine option Standard Bluetooth and dual-zone climate control Optional all-wheel drive Large trunk Crisp handling High-quality interior with well-liked electronics Excellent fuel economy with base engine Stylish, high-quality interior Comfortable, refined performance Two years of free maintenance Cons Underpowered base engine Bland exterior design Base four-cylinder engine is loud when pushed hard Brake pedal is slow to give feedback Bland exterior styling Unresponsive steering system Navigation screen is difficult to read Unconvincing fake wood interior trim General Specs Transmission Manual Automatic
2013 Chrysler 300 Motown Edition On the exterior, the new special edition 300 sedan will be identified by bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround. Mopar has also added a special bright chrome grille with seven sculpted horizontal blades and a new set of 20" polished "heritage" design aluminum wheels, giving the 300 Motown Edition the distinguishing characteristics that does justice to its designation. Customers can also choose from among four exterior colors for the special edition 300, including Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue. For the interior, Chrysler combined a black trim environment with leather seats in Pearl White Nappa leather, and featuring "Motown" logos embroidered on the front seat-backs. Under the hood, the model keeps the usual 3.6-liter Pentastar V-6 engine with an output of 292 horsepower and combined with a ZF eight-speed automatic transmission. Press Release