What Apple Can Teach You About Marketing | SmallFuel Marketing Apple rocks at marketing—I think that's something fanboys and haters can both agree with. From building an incredible amount of buzz, to driving fans out to buy products, to keeping repeat customers for life, they really have their act together. There are a lot of things small businesses can learn from Apple's success, and most of them easily translate from the corporate world to the small business world. The strategies that set Apple apart from its competitors are strategies that you can learn to use too. If you're lucky, you might just grow a fan club the size of Apple's. It’s important to be pretty. In all of Apple’s product lines and marketing materials, you won’t find a single thing that isn’t pretty. There are several opportunities for your small business to have great looking materials. People like big photos. A quick look at their website, and you’ll see that Apple fully believes in the old adage “a picture is worth a thousand words”. Keep your message simple.
5 Subject Line Tricks that Get Your Emails Read | Speedy Mail Email... by Josh Shayne We all want our email campaigns to be read. But with the volume of messages your subscribers receive, you need to make YOUR email stand out from the rest – shining like a lighthouse beacon in a storm. No matter how great the content inside, if your email is never opened, it is almost not worth sending. Your email subject line is your bait – it must hook your reader’s attention and reel them in. Here are 5 Subject Line Writing Tricks to Get Your Emails Read: Have you ever seen a magazine headline that read something like this? How about: 15 New Movies You Absolutely, Positively Must See! Or even: 7 Seductive Secrets to Sexier Sideburns Of course you have! Stating the number of tips, ideas or thoughts grabs the reader’s attention and puts them at ease. You are promising an easy, digestible format – a numbered list. Try adding a number to your next Email Subject Line to heighten appeal. Consider the difference between these subject lines: This is a fun opportunity to be creative.
40 Key Emotional Drivers B-to-B prospects respond to the same key emotion drivers consumers do. In “Mail Order Strategy” (Hoke Communications, 1956), Victor Schwab compiled the following 40 key emotional drivers. People want to gain:Health PopularityPraise from othersPride of accomplishmentSelf-confidenceTimeImproved appearance ComfortAdvancement: social-businessMoneySecurity in old ageLeisureIncreased enjoymentPersonal prestige They want to save:TimeDiscomfortRisksMoneyWorryEmbarrassmentWorkDoubts They want to be:Good parentsCreativeEfficientRecognized authoritiesUp-to-dateGregarious“First” in thingsSociable, hospitableProud of their possessionsInfluential over others They want to do:Express their personalitiesSatisfy their curiosityAppreciate beautyWin others’ affectionResist domination by othersEmulate the admirable Acquire or collect thingsImprove themselves generally
10 tips for writing that sells | Internet Marketing Strategy: Conversation... No matter why you have it, your web site needs to sell. You need to get visitors to do something, whether that something is ‘sign up’, ‘buy now’ or just ‘keep reading’. Here are 10 quick tips for copy persuades, sells and converts: Start by telling people why they should read. Marketing copywriting 101: You have to get folks to read before you can persuade them. That’s it. Oh, and a call to action: Buy my e-book, The Unscary, Real World Guide to SEO Copywriting. $7, and chock full o’ writing advice. Also, follow me on Quora.
QR Code Resume Blows Traditional Strategy Out the Window | Creative... 1K SharesTwitter58Facebook45Google+0Pin It Share2LinkedIn36StumbleUpon8661K Flares× With our first guerrilla marketing giveaway coming to a close, I figured it would be only fitting to key into some of the strategy and concepts that the giveaway book brings to the table. Be sure to enter our guerrilla marketing giveaway that ends on April 30th! This is a prime example of Guerrilla Marketing and creative job hunting that will help you land your dream job! “I realized during my previous job search that getting an interview at a communication agency is the hardest part of the process,” says Petit. This out-the-box thinking certainly breaks the monotony of traditional resume examples. QR CODE – Content-rich Resume from Victor petit on Vimeo. via Mashable Related
16 Facebook Marketing Strategies There are thousands of Facebook apps, including a growing class designed for marketing use on company Facebook Pages. Here is a list of 16 different marketing strategies — using apps — that can help your ecommerce business. 1. Facebook Send button Facebook recently launched the “Send” button, which allows Fans to send your content to their friends. According to Facebook, Fans have the option to send your URL in an inbox message to their Facebook friends, to the group Wall of their Facebook groups, and as an email. 2. FriendCard is a way to increase brand visibility by offering Fans the ability to send customizable branded greeting cards to their friends directly from your Facebook Page. Each card carries your logo, so each time one is sent recipients and their friends are introduced to your brand. 3. Merchants increasingly utilize online video to showcase products. 4. Merchants who use blogs for marketing can now incorporate that content into Facebook using the following free apps. 5. 6.
How to Market on Flickr | Small Business Search Marketing (Ed. note: This was originally published on June 15, 2006, as an “article” — something separate from the blog. It’s now being republished as a blog post on July 5, 2012, but with the original date intact, because I’m removing the Articles section of this blog. The facts and statistics mentioned below are from 2006 and have not been updated. As a small business owner, you’ll have to work harder and smarter on the web to compete against the likes of Big Company Widgets and Deep Pockets Doodads. Let’s look at one marketing opportunity that very few businesses are using: Flickr. What Is Flickr? Flickr is a web site owned by Yahoo! More than just being a web site, you should think of Flickr as a community — one with a very strong and active user base. How does Flickr work? A Flickr account is free. Most Flickr members are active in groups. How do I market my business on Flickr? 1.) 2.) But don’t just turn Flickr into an online catalog of your products. 3.) 4.) 5.) 6.) Don’t spam. Conclusion
8 Ways to Maximize Your YouTube Marketing Results Are you on YouTube? Are you getting the results you hoped for? In this article I’ll share 8 actionable tips to enhance your YouTube marketing. Why YouTube? The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In other words, there’s a lot of competition for those eyeballs. #1: Create compelling videos. Most of us will never create a “viral” video with millions of views because we don’t own a piano-playing cat or a sneezing baby panda, but thankfully those aren’t required for success. This is not your competition. Instead, you should create content that addresses your audience’s needs. #2: Make your video findable. Your videos should be findable both within and outside of YouTube. Blog it.
Do You Make These 10 Mistakes When You Blog? Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these mistakes, your traffic will never gain momentum. Worse, it may plateau or begin to decrease. Photo courtesy of ©iStockphoto.com/VisualField How do I know? Mistake #1: You don’t post enough. There are other mistakes, too; I doubt this list is exhaustive. Question: What other traffic-killers have you witnessed as a blogger? Social Media pays off for small business If you’re a small business owner using social media, chances are you’re beating out your larger competitors. According to a recent report, small businesses using socal media are likely to see these benefits: Increase Traffic – 72 percentImproved Search Rankings – 62 percentNew Partnerships – 59 percentBetter Sales – 48 percentReduction in Marketing Costs – 59 percent for self-employed, 58 percent for SMBsTwice as likely to find qualified leads Of course, there’s a catch. Full story at Small Biz Trends. More top social media news. Photo credit: Fotolia
9 Viral Videos That Are Actually Advertising As a marketer, there's nothing less cool than being seen trying to promote a viral campaign and failing. On the other hand, there's nothing cooler than a viral campaign taking off through no effort of your own. It's a bit like having a flat stomach: There's much more cachet if you have good genes as opposed to constantly hitting the gym. Marketers can curse the gods for this profoundly unfair happenstance or they can get creative and release fake viral videos that are actually ads. That's the approach the following have taken, and in each case, they've been caught. So, a few questions: Is it actually better to try to orchestrate a viral campaign in which you distance yourself from the campaign?
Twitter Is Launching Its Own Photosharing Service Consumer Behavior: The Psychology of Marketing